本文選題：湖南英邦投資擔(dān)保公司 + 互聯(lián)網(wǎng)金融　； 參考：《湖南大學(xué)》2015年碩士論文

【摘要】：運(yùn)營管理是一個(gè)企業(yè)日常運(yùn)作及管理體系中的重要環(huán)節(jié),擁有一套科學(xué)的、符合企業(yè)自身實(shí)際情況的運(yùn)營管理體系,對國內(nèi)互聯(lián)網(wǎng)金融行業(yè)尤其是互聯(lián)網(wǎng)金融P2P企業(yè)來說,是一個(gè)十分重要的課題。本文試圖運(yùn)用運(yùn)營管理的相關(guān)理論,借鑒運(yùn)營改進(jìn)的現(xiàn)有研究成果,通過對湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺運(yùn)營體系的解剖,對其現(xiàn)行的運(yùn)營體系進(jìn)行改進(jìn)并提出新的運(yùn)營改進(jìn)方案。本文以湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺為對象,運(yùn)用企業(yè)戰(zhàn)略管理、人力資源管理、財(cái)務(wù)管理及運(yùn)營管理規(guī)劃,并參考國內(nèi)外關(guān)于P2P網(wǎng)貸、互聯(lián)網(wǎng)金融、運(yùn)營管理的相關(guān)文獻(xiàn),對如何將現(xiàn)在的運(yùn)營系統(tǒng)改進(jìn)成為一個(gè)高效運(yùn)營管理系統(tǒng)進(jìn)行探討。首先簡要說明選題背景和研究意義以及研究方法和內(nèi)容,綜述國內(nèi)外互聯(lián)網(wǎng)金融的相關(guān)理論和發(fā)展現(xiàn)狀。然后介紹湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺的發(fā)展歷程并對其現(xiàn)階段運(yùn)行的運(yùn)營管理體系進(jìn)行詳細(xì)剖析,指出其存在的問題及問題產(chǎn)生的原因。再以湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺的實(shí)際需要作為基礎(chǔ),確定其運(yùn)營目的和運(yùn)營原則,結(jié)合各種運(yùn)營管理理論,重點(diǎn)對運(yùn)營管理環(huán)節(jié)進(jìn)行改進(jìn)研究,并對改進(jìn)后運(yùn)營管理體系做出可行性分析。最后提出湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺在運(yùn)營管理體系改進(jìn)方案中可能遇到的障礙以及相應(yīng)的解決措施。希望本文的研究可以為湖南英邦投資擔(dān)保公司P2P網(wǎng)貸平臺乃至互聯(lián)網(wǎng)金融P2P網(wǎng)貸行業(yè)建立有效的運(yùn)營管理體系提供理論思路和決策參考。
[Abstract]:Operation management is an important link in the daily operation and management system of an enterprise. It has a set of scientific operation and management system, which accords with the actual situation of the enterprise itself, especially for the domestic Internet finance industry, especially the P2P enterprise of Internet finance. Is a very important subject. This paper tries to use the relevant theory of operation management, draw lessons from the existing research results of operation improvement, through the Hunan Yingbang investment guarantee company P2P network loan platform operating system anatomy, To improve its current operation system and put forward a new operation improvement plan. This article takes Hunan Yingbang investment guarantee company P2P network loan platform as the object, uses the enterprise strategic management, the human resources management, the financial management and the operation management plan, and consults the domestic and foreign regarding the P2P network loan, the Internet finance, This paper discusses how to improve the current operation system into an efficient operation management system. Firstly, the background, significance, research methods and contents of the topic are briefly introduced, and the related theories and development status of Internet finance at home and abroad are summarized. Then it introduces the development course of Peer-to-Peer network loan platform of Hunan Yingbang Investment guarantee Company and analyzes its operation management system at the present stage in detail and points out the existing problems and the causes of the problems. Then based on the actual needs of Hunan Yingbang investment guarantee company P2P network loan platform, determine its operation purpose and operating principles, combined with a variety of operation management theory, focus on improving the operational management links. And the feasibility analysis of the improved operation management system. Finally, the paper puts forward the obstacles that may be encountered in the scheme of improving the operation management system of Peer-to-Peer network loan platform of Hunan Yingbang Investment guarantee Company and the corresponding solutions. It is hoped that the research in this paper can provide theoretical thinking and decision reference for the establishment of an effective operation management system for the P2P network loan platform and even the Internet finance P2P network loan industry of Hunan Yingbang Investment guarantee Company.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6;F832.4

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