本文選題：銀座 + 發(fā)展戰(zhàn)略　； 參考：《山東大學(xué)》2015年碩士論文

【摘要】：改革開放以來(lái),伴隨著我國(guó)經(jīng)濟(jì)的高速發(fā)展,我國(guó)的零售業(yè)迎來(lái)了近20年的黃金發(fā)展期,超市、百貨、購(gòu)物中心如雨后春筍般在全國(guó)各地發(fā)展起來(lái)。2013年,全國(guó)社會(huì)消費(fèi)品零售總額達(dá)到了237810億元。但從2012年起,我國(guó)進(jìn)入經(jīng)濟(jì)發(fā)展的“新常態(tài)”,傳統(tǒng)零售店開始面臨門店長(zhǎng)期擴(kuò)張帶來(lái)的產(chǎn)能過(guò)剩以及電子商務(wù)高速發(fā)展的雙重挑戰(zhàn)。一方面,隨著經(jīng)濟(jì)向中低速增長(zhǎng)的轉(zhuǎn)變,居民收入水平和社會(huì)消費(fèi)額增幅都有明顯的下降,各種零售店普遍呈飽和狀態(tài),個(gè)別地區(qū)甚至出現(xiàn)了“關(guān)店潮”；另一方面,電子商務(wù)其占社會(huì)零售總額的比例持續(xù)上升,不斷的侵蝕著傳統(tǒng)零售企業(yè)的市場(chǎng)份額。傳統(tǒng)零售到了不變革必死的境地。銀座集團(tuán)股份有限公司隸屬于山東省商業(yè)集團(tuán)總公司,涉及超市、百貨、購(gòu)物中心、便利店以及電子商務(wù)多個(gè)業(yè)態(tài),經(jīng)過(guò)近二十年的發(fā)展,已擁有超市及百貨各種門店近200家,是山東省零售行業(yè)的龍頭企業(yè),其發(fā)展也基本代表近年來(lái)傳統(tǒng)零售企業(yè)興起和擴(kuò)張的歷程。銀座集團(tuán)所在的零售行業(yè),存在著經(jīng)濟(jì)持續(xù)發(fā)展、零售市場(chǎng)不斷擴(kuò)張、居民消費(fèi)水平不斷提升、行業(yè)兼并重組加快等方面的機(jī)遇,但也面臨競(jìng)爭(zhēng)加劇、成本上升、業(yè)態(tài)升級(jí)、利潤(rùn)下降等方面的挑戰(zhàn)。在與行業(yè)內(nèi)企業(yè)的競(jìng)爭(zhēng)中,銀座集團(tuán)雖然具有較強(qiáng)的區(qū)域規(guī)模優(yōu)勢(shì)、品牌優(yōu)勢(shì)、業(yè)態(tài)組合和資本運(yùn)作方面的優(yōu)勢(shì),但也同樣在人才‘、經(jīng)營(yíng)理念和門店布局的合理性方面有很多不足。結(jié)合當(dāng)今中國(guó)零售行業(yè)轉(zhuǎn)型升級(jí)加快、企業(yè)兼并整合加速、居民消費(fèi)結(jié)構(gòu)不斷提升、全新的零售架構(gòu)正在構(gòu)建等趨勢(shì),總結(jié)得出銀座集團(tuán)應(yīng)該走多業(yè)態(tài)、連鎖化、兼并聯(lián)合和各業(yè)態(tài)加速融合的發(fā)展之路。為確保公司戰(zhàn)略目標(biāo)的實(shí)現(xiàn),銀座應(yīng)加快推進(jìn)全新零售渠道構(gòu)建、提升與供應(yīng)商的合作水平等方面的戰(zhàn)略實(shí)施。為保證措施實(shí)施到位,公司還應(yīng)該在人力資源管理,企業(yè)再造等方面有重點(diǎn)做好相關(guān)保障工作。
[Abstract]:Since the reform and opening up, with the rapid economic development of our country, the retail industry of our country has ushered in a golden development period of nearly 20 years. Supermarkets, department stores and shopping centers have sprung up all over the country in 2013. The national total retail sales of consumer goods reached 23.781 trillion yuan. However, since 2012, China has entered the "new normal" of economic development. Traditional retail stores have begun to face the dual challenges of overcapacity caused by long-term expansion of stores and the rapid development of e-commerce. On the one hand, with the transition of the economy to moderate and low growth, both the income level of residents and the increase in social consumption have decreased significantly, and various retail outlets have generally become saturated, and there has even been a "wave of shops closing" in individual regions; on the other hand, The proportion of electronic commerce to the total amount of social retailing has been rising, eroding the market share of traditional retail enterprises. Traditional retailing has come to the point of death without change. Ginza Group Co., Ltd. is a subsidiary of Shandong Commercial Group Corporation, which involves supermarkets, department stores, shopping centers, convenience stores and electronic commerce. After nearly 20 years of development, it has nearly 200 supermarkets and stores of all kinds. Shandong Province retail industry is the leading enterprise, its development also basically represents the traditional retail enterprise rise and expansion in recent years. In the retail industry in which Ginza Group is located, there are opportunities in such aspects as sustained economic development, continuous expansion of the retail market, rising consumption level of residents, accelerated merger and reorganization of the industry, and so on, but it also faces increased competition, rising costs, and upgrading of the business format. Challenges in terms of falling profits, etc. In the competition with enterprises in the industry, Ginza Group has strong advantages in regional scale, brand advantages, portfolio and capital operation, but it is also in the talent market. Business philosophy and the rationality of the store layout has a lot of deficiencies. Combined with the trend of China's retail industry transformation and upgrading, enterprise merger and integration, residents' consumption structure being promoted and a new retail structure being constructed, it is concluded that Ginza Group should take a multi-industry pattern and become a chain. Merger and association and various forms of accelerated integration of the development of the road. In order to ensure the realization of the company's strategic goal, Ginza should speed up the construction of new retail channels and enhance the level of cooperation with suppliers and other aspects of strategic implementation. In order to ensure the implementation of measures, the company should also focus on human resources management, enterprise reengineering and other aspects of the relevant security work.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 謝綏萍;;美國(guó)百貨業(yè)發(fā)展及其啟示[J];商業(yè)時(shí)代;2010年02期

2 南昕峪;;銀泰系的發(fā)展之道及其借鑒意義[J];中外企業(yè)家;2013年02期

相關(guān)重要報(bào)紙文章 前2條

1 本報(bào)記者 周舟;[N];中國(guó)服飾報(bào);2013年

2 中國(guó)人民大學(xué)商學(xué)院 黃國(guó)雄 杜昕然;[N];北京商報(bào);2013年

相關(guān)碩士學(xué)位論文 前4條

1 陳超;基于零售業(yè)態(tài)的我國(guó)連鎖企業(yè)經(jīng)營(yíng)模式研究[D];青島大學(xué);2012年

2 翁習(xí)斌;山東魯商集團(tuán)發(fā)展戰(zhàn)略研究[D];陜西師范大學(xué);2013年

3 邸琳;銀泰百貨集團(tuán)發(fā)展戰(zhàn)略研究[D];燕山大學(xué);2012年

4 許天紅;網(wǎng)絡(luò)零售企業(yè)經(jīng)營(yíng)模式研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2014年

，

本文編號(hào)：1848752