本文選題：互聯(lián)網企業(yè) + 新經濟　； 參考：《西南財經大學》2009年碩士論文

【摘要】： 二十世紀九十年代以來,互聯(lián)網企業(yè)上市、并購、融資等經濟行為不斷出現(xiàn),因此對互聯(lián)網企業(yè)的價值進行客觀、公正的評估成為人們關注的焦點。但是,由于網絡企業(yè)作為新興的企業(yè)群體,有著不同于傳統(tǒng)企業(yè)的諸多特點,傳統(tǒng)的企業(yè)價值評估方法直接應用到互聯(lián)網企業(yè)價值評估中,存在很多不適用性�；ヂ�(lián)網企業(yè)運作方式的復雜、多樣和多變使得“商業(yè)模式”這個術語所蘊涵的概念有其產生和存在的必要性,并且表現(xiàn)出強大的生命力。因此,我們應該站在商業(yè)模式的角度上對互聯(lián)網公司的價值進行關注和探索。 正是基于上述背景,本文試圖站在商業(yè)模式的角度上對現(xiàn)有互聯(lián)網企業(yè)的價值評估理論與方法進行深入的探討和研究。首先對新經濟下的互聯(lián)網商業(yè)模式進行總體概述,確立互聯(lián)網企業(yè)的定義,即明確了本文的研究對象。隨后分析了互聯(lián)網企業(yè)商業(yè)模式自身的特點,包括:網絡效應、規(guī)模經濟與報酬遞增、消費者預期經濟和產品粘性帶來的消費者鎖定,而在這一系列特點背后的本質是互聯(lián)網企業(yè)商業(yè)模式的收益遞增性,故本文運用經典經濟學理論——成本收益理論解釋了互聯(lián)網商業(yè)模式的收益遞增性。隨后回顧了國內外學者對商業(yè)模式及其價值評估的文獻研究,為后文提供理論支撐。 其次,按照一定的分維要求,架構起互聯(lián)網企業(yè)商業(yè)模式價值評估體系的結構性維度。結構性維度決定了商業(yè)模式的取向或指向,是商業(yè)模式的內生性變量,反映了商業(yè)模式的內在特征。本文將商業(yè)模式分為八個維度,分別是:價值主張、核心戰(zhàn)略、資源配置、組織設計、價值網絡、產品與服務設計、經營收入機制、盈利潛力。八個維度相互作用,構成了商業(yè)模式的基本分析框架,并通過對結構性維度的深刻剖析找到互聯(lián)網企業(yè)商業(yè)模式的價值所在,為建立價值評估體系提供方向和范圍。 隨后,結合總結的結構性維度,建立起互聯(lián)網商業(yè)模式價值評估的指標體系,并利用系統(tǒng)工程分析法下的模糊綜合評判法對互聯(lián)網商業(yè)模式價值進行評估。選取八個維度作為衡量商業(yè)模式價值的基本指標,它們和相對應的二級指標共同構成評判問題的因素集,并對每一指標指定權重值。然后,對指標的評判采用定量與定性相結合的方法,定量方法采用數據比較法,定性方法采用專家評判法,按照優(yōu),良,中,差,劣五個等級對指標做出評價,之后根據最大隸屬度原則,得出評判對象的評判結果。 最后,本文選取了阿里巴巴B2B業(yè)務公司進行實證研究,利用該公司招股說明書中的相關數據,并結合專家組的意見,運用模糊綜合評判法對該企業(yè)商業(yè)模式價值進行綜合評價,最終得出該公司商業(yè)模式價值評價結果為優(yōu)秀。 本文的創(chuàng)新之處在于從新的視角,即商業(yè)模式的角度重新審視互聯(lián)網企業(yè)的價值,認為互聯(lián)網企業(yè)資產的真正價值應該蘊涵在它特有的商業(yè)模式運作里,跳出了傳統(tǒng)運用單一理論模型的固定思維。同時運用了新的評價工具,如指標體系和模糊綜合評價模型,使模糊現(xiàn)象適度精確化、定性分析定量化,適當的解決了商業(yè)模式價值評估問題中一些抽象問題和定性指標的評估,豐富了互聯(lián)網企業(yè)商業(yè)模式價值評估的分析工具。
[Abstract]:Since the 1990s, the economic behavior of the Internet companies, mergers and acquisitions, financing and other economic behaviors are constantly emerging. Therefore, the value of the Internet enterprises is objective and fair assessment has become the focus of attention. However, as the network enterprise as a new enterprise group, there are many characteristics different from the traditional enterprise, the traditional enterprise price. The value evaluation method is directly applied to the evaluation of Internet enterprise value, and there is a lot of inapplicability. The complexity, diversity and variability of the operation mode of the Internet enterprise make the concept of "business model" implicated in the necessity of its emergence and existence, and shows great vitality. Therefore, we should stand in the business model. From the point of view, we pay attention to and explore the value of Internet Co.
Based on the above background, this paper tries to make an in-depth discussion and Research on the value evaluation theory and method of the existing Internet enterprises from the perspective of business model. First, a general overview of the Internet business model under the new economy is made, and the definition of the Internet enterprise is established, that is, the object of this study is clarified. The characteristics of the business model of the networked enterprise include: the network effect, the scale economy and the increasing reward, the consumer anticipation of the consumer anticipation of the economy and the product stickiness, and the essence behind this series of characteristics is the increase in the income of the business model of the Internet enterprise, so this article uses the theory of classic economics -- the theory of cost and benefit. It explains the increasing returns of the Internet business model, and then reviews the literature research on business model and its value assessment by domestic and foreign scholars, and provides theoretical support for the latter.
Secondly, the structure dimension of the business model value evaluation system of the Internet enterprise is constructed in accordance with certain fractal requirements. The structural dimension determines the orientation or direction of the business model. It is the endogenous variable of the business model and reflects the inherent characteristics of the business model. This paper divides the business model into eight dimensions, namely, value proposition, Core strategy, resource allocation, organization design, value network, product and service design, operating income mechanism, profit potential. The eight dimensions interact to form the basic analysis framework of the business model, and find the value of the business model of the Internet enterprise through a profound analysis of the structural dimensions, and provide the value evaluation system for the establishment of the value evaluation system. Direction and scope.
Then, based on the structural dimensions of the summary, the index system of the value evaluation of the Internet business model is established, and the value of the Internet business model is evaluated by the fuzzy comprehensive evaluation method under the system engineering analysis method. Eight dimensions are selected as the basic index to measure the value of the business model, and they are together with the corresponding two level indicators. Then, the evaluation of each index is given the weight value of each index. Then, the evaluation of the index is combined with the quantitative and qualitative methods. The quantitative method adopts the method of data comparison. The qualitative method adopts the expert evaluation method. The index is evaluated according to the five grades of excellent, good, medium, poor and inferior. Then, according to the principle of maximum degree of membership, the result is obtained. Judge the result of the judge.
Finally, this article selects the Alibaba B2B business company to carry on the empirical study, uses the relevant data in the prospectus of the company, and combines the opinion of the expert group, and uses the fuzzy comprehensive evaluation method to evaluate the business model value of the enterprise synthetically, and finally draws the conclusion that the value evaluation result of the company's business model is excellent.
The innovation of this paper is to reexamine the value of Internet enterprises from the perspective of a new perspective, that is, business model, and think that the real value of the assets of the Internet enterprise should be contained in its unique business model operation, jumping out of the traditional thinking of using a single theoretical model and using new evaluation tools, such as the index system. The fuzzy comprehensive evaluation model makes the fuzzy phenomenon accurate and accurate, the qualitative analysis is quantified, and the evaluation of some abstract and qualitative indexes in the business model value evaluation is properly solved, which enriches the analysis tools of the value evaluation of the business model of the Internet enterprises.

【學位授予單位】：西南財經大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F272;F49

【引證文獻】

相關碩士學位論文 前1條

1 羅淇;引入非財務指標的互聯(lián)網企業(yè)價值評估研究[D];山東大學;2013年

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本文編號：1796191