本文選題：快樂購 + 高清電視技術(shù)系統(tǒng)　； 參考：《湖南大學》2015年碩士論文

【摘要】：隨著中國電子商務(wù)創(chuàng)新的不斷發(fā)展,現(xiàn)代傳媒業(yè)的運營轉(zhuǎn)型,快樂購作為跨界運營媒體,依靠電視購物具備的強大的品牌優(yōu)勢、集客能力、信息和訂單轉(zhuǎn)化優(yōu)勢,獲得資本市場的青睞,成為電視購物第一股。為了進一步擴大競爭優(yōu)勢,快樂購將在高清電視技術(shù)系統(tǒng)方面做出較大的采購投入,全面升級現(xiàn)有的高清電視技術(shù)系統(tǒng)。因此,對快樂購高清電視技術(shù)系統(tǒng)的采購優(yōu)化管理研究,設(shè)計對應(yīng)的采購管理優(yōu)化方案就顯得非常有必要了。本文以快樂購的高清電視技術(shù)系統(tǒng)采購為研究對象,結(jié)合公司戰(zhàn)略目標和運營方向,首先對快樂購高清電視技術(shù)系統(tǒng)采購管理的流程、組織結(jié)構(gòu)、制度、供應(yīng)商管理方案和合同管理辦法進行了現(xiàn)狀的整理和分析,再對同行業(yè)的高清電視技術(shù)系統(tǒng)采購管理方案進行了借鑒分析。通過數(shù)據(jù)整理和分析后,對公司在高清電視技術(shù)系統(tǒng)上的采購管理方案提出了相應(yīng)的流程、組織和制度、供應(yīng)商管理、合同管理優(yōu)化方案。結(jié)合公司的發(fā)展戰(zhàn)略,提出通過高清電視技術(shù)系統(tǒng)的采購管理優(yōu)化,打造合作共贏的采購管理模式,與供應(yīng)商建立戰(zhàn)略合作,把快樂購的高清電視技術(shù)系統(tǒng)和電視生產(chǎn)能力、整合運營能力打造成核心競爭力。在確定優(yōu)化方案的基礎(chǔ)上,對方案實施過程中的保障體系、實施監(jiān)控體系、風險防控進行了預(yù)先的設(shè)計,保障整個優(yōu)化方案能夠有效實施和落地。本文研究的成果是,快樂購目前高清電視技術(shù)系統(tǒng)采購管理可以做出非常有效的管理優(yōu)化和效率提升,有助于快樂購在高清電視技術(shù)系統(tǒng)投資和采購過程中的采購效率、項目實施效果,防范項目采購和實施風險,進而進一步通過有效采購管理打造在媒體零售領(lǐng)域的核心競爭力。本文的研究成果對于電視購物甚至新興的視頻購物企業(yè)的高清電視技術(shù)系統(tǒng)采購和項目建設(shè)具有一定的理論意義和現(xiàn)實意義,可以為國內(nèi)同行業(yè)企業(yè)解決在實際技術(shù)運營中的問題提供參考。
[Abstract]:With the continuous development of China's e-commerce innovation and the operation transformation of the modern media industry, Happy Buy, as a cross-border operation media, relies on the strong brand advantages, customer gathering ability, information and order transformation advantages of TV shopping. Get the favor of capital market, become the first of TV shopping. In order to further expand the competitive advantage, Happy Buy will make a large purchase investment in HDTV technology system, and upgrade the existing HDTV technology system in an all-round way. Therefore, it is very necessary to design the corresponding purchasing management optimization scheme for the research of purchasing optimization management of happy purchase HDTV technology system. This paper takes the procurement of high-definition TV technology system as the research object, combines the company's strategic objectives and operational direction, first of all, the procurement management process, organizational structure, system of the happy high-definition television technology system, The current situation of supplier management and contract management is analyzed, and the purchasing management scheme of HDTV system in the same industry is analyzed. After data collation and analysis, the paper puts forward the corresponding flow, organization and system, supplier management and contract management optimization scheme of the company's purchasing management scheme on HDTV technology system. Combined with the development strategy of the company, this paper puts forward that through the optimization of the purchasing management of HDTV system, the purchasing management mode of cooperation and win-win will be established, and the strategic cooperation with suppliers will be established, and the HHD TV technology system and TV production capacity will be purchased happily. Integration of operational capabilities to build core competitiveness. On the basis of the optimization scheme, the guarantee system, the monitoring system and the risk prevention and control system are designed in advance to ensure the effective implementation and landing of the whole optimization scheme. The research result of this paper is that the procurement management of high definition TV technology system can make very effective management optimization and efficiency enhancement, which is helpful to the purchasing efficiency of happy purchase in the process of investment and purchase of HDTV technology system. The effect of project implementation, prevention of project procurement and implementation risks, and further through effective procurement management to build the core competitiveness in the field of media retailing. The research results of this paper have certain theoretical and practical significance for the purchase and project construction of HDTV technology system for TV shopping and even for the emerging video shopping enterprises. It can provide reference for domestic enterprises to solve the problems in practical technology operation.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F274;F724.6

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