本文選題：國際陸港 + 商業(yè)模式　； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：自2000年西安歐亞學(xué)院學(xué)者席平提出國際陸港概念和學(xué)說,經(jīng)過十余年的論證和發(fā)展,目前國內(nèi)關(guān)于國際陸港的理論研究和實踐探索已經(jīng)充分展現(xiàn)出了其生機(jī)與活力。隨著國際陸港概念和研究的日趨豐富,以及西安國際港務(wù)區(qū)項目建設(shè)和運(yùn)營所取得的成功經(jīng)驗,為我國內(nèi)陸地區(qū)的經(jīng)濟(jì)發(fā)展和對外貿(mào)易往來提供了新的思路和方法,我國內(nèi)陸城市和陸地邊境口岸也紛紛規(guī)劃建設(shè)國際陸港。國際陸港的建設(shè)與運(yùn)營為內(nèi)陸城市對外貿(mào)易打通了新的格局。吉林省作為我國東北地區(qū)的中心位置的內(nèi)陸省份,地處于東北亞地區(qū)的幾何中心位置,具有重要的區(qū)位交通作用,是溝通和聯(lián)系我國東北地區(qū)各省份和東北亞地區(qū)各國家的重要橋梁和紐帶。但受內(nèi)陸地區(qū)區(qū)位因素影響,吉林省在經(jīng)濟(jì)發(fā)展和對外貿(mào)易方面一直處于東北地區(qū)乃至國內(nèi)相對落后的位置。如何擺脫和突破區(qū)位因素對于吉林省經(jīng)貿(mào)發(fā)展的制約和阻礙,尋求經(jīng)濟(jì)發(fā)展與對外貿(mào)易的新路徑,一直是吉林省面臨的重大經(jīng)濟(jì)考驗。國際陸港學(xué)說的提出以及在實踐領(lǐng)域中的應(yīng)用為吉林省的經(jīng)濟(jì)轉(zhuǎn)型提供了重要的發(fā)展路徑。隨著2013年習(xí)近平總書記提出“一帶一路”戰(zhàn)略的提出和長吉圖開發(fā)開放先導(dǎo)區(qū)的建立,作為“一帶一路”戰(zhàn)略路線在我國東北地區(qū)的延伸,吉林省對外貿(mào)易的拓寬和發(fā)展獲得更多的機(jī)遇。在此背景下,吉林省規(guī)劃建設(shè)國際陸港,旨在打開吉林省對外貿(mào)易通路,提高吉林省對外貿(mào)易利潤額和競爭力。對于吉林省國際陸港建設(shè)與發(fā)展的研究與探索不能空洞的從宏觀方面去規(guī)劃把握,而應(yīng)從基本組成單位——企業(yè)著手,通過對國際陸港企業(yè)的發(fā)展模式的研究與突破,進(jìn)而推動國際陸港的運(yùn)作與發(fā)展。作為國際陸港建設(shè)與運(yùn)營的重要參與主體——企業(yè),其自身的發(fā)展和運(yùn)營能力對國際陸港的發(fā)展發(fā)揮著間接的推動作用,因此增強(qiáng)國際陸港建設(shè)與運(yùn)營相關(guān)企業(yè)的實力是保障國際陸港未來長足發(fā)展的關(guān)鍵。商業(yè)模式作為企業(yè)對外戰(zhàn)略和盈利的關(guān)鍵,對企業(yè)的戰(zhàn)略制定和發(fā)展模式有著重要的指導(dǎo)作用。企業(yè)的商業(yè)模式并不是固有不變,它隨著企業(yè)所處宏觀環(huán)境的變化和企業(yè)自身的發(fā)展需求而不斷進(jìn)行調(diào)整和改變。近年來,不同行業(yè)不同領(lǐng)域都掀起了商業(yè)模式創(chuàng)新的浪潮。部分新興企業(yè)借此機(jī)會嶄露頭角,許多老牌企業(yè)也放棄原有的商業(yè)模式尋求創(chuàng)新,以適應(yīng)經(jīng)濟(jì)發(fā)展的新環(huán)境和新需求。作為國際陸港企業(yè),其自身必然具有其他運(yùn)輸服務(wù)型企業(yè)所不具備的特點,加之國際陸港發(fā)展還處于初期探索和塑形時期,國際陸港企業(yè)所面臨的問題和環(huán)境更為復(fù)雜,如何制定合適的商業(yè)模式用以指導(dǎo)企業(yè)未來的發(fā)展,是國際陸港企業(yè)不可避免的選擇性問題。研究從企業(yè)商業(yè)模式創(chuàng)新的角度出發(fā),通過對吉林省國際陸港企業(yè)的商業(yè)模式進(jìn)行改進(jìn)與創(chuàng)新,增強(qiáng)企業(yè)競爭力,進(jìn)而推動吉林省國際陸港的進(jìn)步與發(fā)展。研究通過對國內(nèi)外現(xiàn)有國際陸港和企業(yè)商業(yè)模式創(chuàng)新領(lǐng)域的研究情況進(jìn)行分析和總結(jié),歸納和整理出國內(nèi)外關(guān)于國際陸港、企業(yè)商業(yè)模式及其創(chuàng)新在要素選擇、模型建立等方面的研究成果和可借鑒的經(jīng)驗,并通過Osterwalder的九要素模型及其工具——商業(yè)模式畫布對國際陸港企業(yè)商業(yè)模式進(jìn)行呈現(xiàn)和分析,通過對其發(fā)展環(huán)境的SWOT分析,指出其目前所面臨的市場問題,提出商業(yè)模式創(chuàng)新建議。在此基礎(chǔ)上以長春國際陸港發(fā)展有限公司為例進(jìn)行實證研究,從客戶細(xì)分構(gòu)造塊出發(fā),通過運(yùn)用灰色預(yù)測法對未來服務(wù)市場的運(yùn)輸量進(jìn)行預(yù)測,并通過不同貨物所占比重重新劃分客戶市場,并對其他構(gòu)造塊作出調(diào)整,實現(xiàn)公司的商業(yè)模式創(chuàng)新。通過對吉林省國際陸港企業(yè)商業(yè)模式的創(chuàng)新,更好地保障吉林省國際陸港進(jìn)出口貿(mào)易的運(yùn)轉(zhuǎn),為吉林省對外貿(mào)易發(fā)展提供建議與參考。
[Abstract]:Since 2000, Xi Ping, a scholar of the Xi'an Eurasia University, proposed the concept and theory of international land port. After more than ten years of demonstration and development, the theoretical research and practical exploration of international land port have fully demonstrated its vitality and vitality. With the prosperity of the international land port concept and research, and the construction of Xi'an international port project The successful experience gained by the operation has provided new ideas and methods for the economic development and foreign trade of the inland areas of China. The inland cities and the land border ports in China have also planned to build the international land port. The construction and operation of the international land port will make the inland cities easy to have a new pattern for foreign trade. Jilin province is the east of our country. The central location of the northern region is located in the geometric center of the Northeast Asia, and has an important role in regional transportation. It is an important bridge and link to communicate and connect the provinces of Northeast China and the countries of Northeast Asia. However, influenced by the location factors of the inland areas, Jilin Province is in the economic development and foreign trade. How to get rid of and break through and break through the constraints and obstacles to the economic and trade development of Jilin province and to seek a new path for economic development and foreign trade has always been a major economic test for Jilin province. The development of the theory of international land and port and its application in the field of practice are Jilin. Economic transformation provides the important path of development. With the establishment of the 2013 General Secretary Xi Jinping put forward "The Belt and Road" strategy and Changjitu, as "The Belt and Road" strategic routes in Northeast China extension, Jilin province's foreign trade expansion and development get more opportunities. On the back In view of the planning and construction of the international land port in Jilin, it aims to open the foreign trade passage of Jilin province and improve the foreign trade profit and competitiveness of Jilin province. The research and exploration of the construction and development of the international land port in Jilin province can not be planned and grasped from the macro aspects, but should start from the basic components of the enterprise and through the international trade. The research and breakthrough of the development model of the land port enterprises, and further promote the operation and development of the international land port. As an important participant in the construction and operation of the international land port, the development and operation ability of the enterprise play an indirect role in promoting the development of the international land port, because this strengthens the enterprises related to the construction and operation of the international land and port. Strength is the key to guarantee the future development of the international land port. As the key to the enterprise's foreign strategy and profit, the business model has an important guiding role for the strategic formulation and development model of the enterprise. The business model is not inherent in the business model. It is not the same as the macro environment changes in the enterprise and the development needs of the enterprise itself. In recent years, there have been a wave of business model innovation in different fields of different industries. Some new enterprises take this opportunity to come to the fore, and many old companies have given up their original business model to seek innovation to adapt to the new environment and new needs of economic development. As an international land port enterprise, it must have its own In the period of initial exploration and shaping of international land port development, the problems and environment of international land port enterprises are more complex. How to formulate appropriate business models to guide the future development of enterprises is an inevitable choice problem for international land and port enterprises. In the perspective of business model innovation, through the improvement and innovation of the business model of Jilin international land and port enterprises, the competitiveness of enterprises will be enhanced and the progress and development of the international land port in Jilin province are promoted. The research is summarized and summarized through the research on the new field of international land port and enterprise business model in the world. And collate the research achievements and experiences on international land port, enterprise business model and its innovation in element selection, model establishment and so on, and show and analyze the business model of international land port enterprises through the nine element model of Osterwalder and its tool - business model canvas, through the development environment. On the basis of the SWOT analysis, it points out the current market problems and proposes the innovation proposal of the business model. On this basis, we take the Changchun international land and port development limited company as an example to carry out an empirical study. From the customer segmentation structure, the transportation volume in the future service market is predicted by using the grey prediction method, and the proportion of different goods is used. Reclassifying the customer market and adjusting the other structural blocks to realize the company's business model innovation. Through the innovation of the business model of the Jilin international land port enterprises, it is better to guarantee the operation of the import and export trade of the international land and port in Jilin Province, and provide some suggestions and reference for the development of Jilin's foreign trade.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F752.6

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