本文選題：SoLoMo + O2O��； 參考：《黑龍江大學(xué)》2015年碩士論文

【摘要】：當(dāng)前我們正處于從web2.0向web3.0轉(zhuǎn)型的新型互聯(lián)網(wǎng)時(shí)代,互聯(lián)網(wǎng)產(chǎn)業(yè)與移動(dòng)時(shí)代正在加速融合,伴隨著電子商務(wù)的發(fā)展,移動(dòng)商務(wù)及社交網(wǎng)絡(luò)的規(guī)模也呈現(xiàn)出發(fā)展壯大的趨勢(shì)。O2O模式的出現(xiàn),開啟了本地生活服務(wù)的電子商務(wù)化的里程碑;而Social+Local+Mobile的SoLoMo營(yíng)銷模式的提出,意味著互聯(lián)網(wǎng)企業(yè)進(jìn)入了資源整合的新階段,這組創(chuàng)新組合將對(duì)移動(dòng)互聯(lián)網(wǎng)時(shí)代的電子商務(wù)模式產(chǎn)生深遠(yuǎn)影響。本文通過分析并探討SoLoMo營(yíng)銷的定義及內(nèi)涵,提出基于SoLoMo營(yíng)銷的O2O電子商務(wù)商業(yè)模式的構(gòu)成要素、盈利模式及戰(zhàn)略模式,并以微信營(yíng)銷模式為典型代表進(jìn)行驗(yàn)證分析,為傳統(tǒng)零售商企業(yè)的轉(zhuǎn)型提供理論依據(jù)。
[Abstract]:At present, we are in the new Internet era, which is transforming from web2.0 to web3.0. The Internet industry and mobile era are speeding up integration, along with the development of electronic commerce.The scale of mobile commerce and social networks has also shown a growing trend. The emergence of the O2O model has opened a milestone in the e-commerce of local life services, while the SoLoMo marketing model of Social Local Mobile has been put forward.This means that Internet enterprises have entered a new stage of resource integration, and this group of innovation combinations will have a profound impact on the e-commerce model in the era of mobile Internet.By analyzing and discussing the definition and connotation of SoLoMo marketing, this paper puts forward the constituent elements, profit model and strategic model of O2O e-commerce business model based on SoLoMo marketing, and takes WeChat marketing model as a typical representative to verify and analyze.To provide the theoretical basis for the transformation of traditional retailers.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6

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相關(guān)期刊論文 前2條

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2 何璽;;SOLOMO:企業(yè)立體化營(yíng)銷之路[J];銷售與市場(chǎng)(管理版);2011年12期

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本文編號(hào)：1731622