海島民宿OTO改造公益平臺(tái)可行性分析——以舟山群島新區(qū)為例
發(fā)布時(shí)間:2018-03-04 11:15
本文選題:海島民宿 切入點(diǎn):公益OTO旅游業(yè) 出處:《管理觀察》2016年33期 論文類型:期刊論文
【摘要】:海島民宿OTO改造平臺(tái)始終堅(jiān)持公益的理念,以民宿改造為實(shí)體,通過網(wǎng)絡(luò)平臺(tái)加以宣傳推廣,吸引志愿者和贊助商,招募合作伙伴,同時(shí)也將成品民宿加以宣傳推廣,吸引游客,幫助失海漁民產(chǎn)業(yè)轉(zhuǎn)型,推動(dòng)旅游業(yè)的發(fā)展。通過市場(chǎng)調(diào)研,結(jié)合海島實(shí)際發(fā)展現(xiàn)狀,分析平臺(tái)運(yùn)行和發(fā)展的風(fēng)險(xiǎn)和機(jī)遇,克服困難,抓住機(jī)遇,使海島民宿OTO改造公益平臺(tái)可以長(zhǎng)久運(yùn)行,造福失海漁民,保護(hù)生態(tài),傳承文化,推動(dòng)旅游業(yè)發(fā)展。
[Abstract]:The OTO renovation platform of the island dwelling has always adhered to the concept of commonweal. It is based on the transformation of the people's residence as the entity, and through the network platform to promote and promote, attract volunteers and sponsors, recruit partners, but also promote the finished residential housing to promote. To attract tourists, help the fishermen industry transformation, promote the development of tourism. Through market research, combined with the actual status of island development, analyze the platform operation and development of the risks and opportunities, overcome difficulties, seize the opportunity, The OTO platform can be operated for a long time, benefit the fishermen, protect the ecology, inherit the culture and promote the development of tourism.
【作者單位】: 浙江海洋大學(xué);
【基金】:浙江省大學(xué)生科技創(chuàng)新活動(dòng)計(jì)劃(新苗人才計(jì)劃)項(xiàng)目立項(xiàng)資助項(xiàng)目編號(hào):2016R411050東海人家--建設(shè)海島民宿OTO互助公益平臺(tái)
【分類號(hào)】:F592.7;F719.2
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