本文關鍵詞： 眾籌 眾籌平臺 商業(yè)模式 Kickstarter網(wǎng)站 點名時間網(wǎng)站　出處：《暨南大學》2015年碩士論文　論文類型：學位論文

【摘要】：眾籌平臺降低了中小企業(yè)的融資門檻,為解決中小微企業(yè)融資難問題提供了新的思路和方法。但新成立的眾籌平臺很多,其中倒閉或停止運營的眾籌平臺也很多,歸根到底是眾籌平臺的商業(yè)模式出了問題。鑒于目前眾籌平臺還沒有成熟的商業(yè)模式,本文將從眾籌平臺產生的背景和原因入手,通過分析國內外具有代表性的眾籌平臺Kickstarter和點名時間,本文歸納出眾籌平臺商業(yè)模式的一般結構,從定位板塊、實現(xiàn)板塊、資源板塊、收入板塊四個方面入手,找出兼顧企業(yè)價值創(chuàng)造和顧客價值獲取的商業(yè)模式。本文重點分析了眾籌平臺存在的兩個主要問題:盈利不足和眾籌項目失敗的問題。對于第一個問題,眾籌平臺要注意三個方面的改進:專業(yè)化和垂直化的發(fā)展、提供多樣化服務、拓寬盈利渠道;同時也提出了三種商業(yè)模式供眾籌平臺選擇:門檻質押模式、小額擔保貸款模式、俱樂部模式。對第二個問題,眾籌平臺可以通過建立流程管理系統(tǒng)來解決。本文旨在把握眾籌平臺商業(yè)模式的發(fā)展脈絡和趨勢,為眾籌平臺找到合適的商業(yè)模式,促進商業(yè)模式的實踐和創(chuàng)新。
[Abstract]:Crowdfunding platform reduces the financing threshold of small and medium-sized enterprises, and provides new ideas and methods to solve the financing difficulties of small and medium-sized microenterprises. However, there are many newly established crowdfunding platforms. Among them, many crowdfunding platforms have closed down or stopped operating. In the final analysis, there is a problem with the business model of the crowdfunding platform. In view of the fact that there is no mature business model for the crowdfunding platform at present. This paper will start with the background and reasons of the crowdfunding platform, through the analysis of the representative domestic and foreign crowdfunding platform Kickstarter and roll call time. This paper summarizes the general structure of the platform business model, from the positioning plate, the realization plate, the resource plate, the income plate four aspects. This paper analyzes the two main problems of crowdfunding platform: insufficient profit and failure of crowdfunding project. For the first problem. The improvement of crowdfunding platform should be paid attention to in three aspects: the development of specialization and perpendicularization, the provision of diversified services, and the widening of profit channels; At the same time, it also puts forward three kinds of business model for public financing platform choice: threshold pledge model, small guarantee loan model, club model. To the second question. Crowdfunding platform can be solved through the establishment of process management system. This paper aims to grasp the development of crowdfunding platform business model and trends to find a suitable business model for the crowdfunding platform. Promote the practice and innovation of business model.
【學位授予單位】：暨南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6;F832.4

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