發(fā)布時間：2018-01-13 21:31

  本文關(guān)鍵詞：H公司車輛分時租賃盈利能力分析　出處：《天津商業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 分時租賃 運營模式 盈利能力

【摘要】：經(jīng)濟多元化發(fā)展的二十一世紀(jì),汽車消費方式也越來越多樣化,我國汽車市場在傳統(tǒng)的全款購車和貸款購車模式的基礎(chǔ)上,衍生出融資租賃和向租車公司租車的新形式,來滿足不同人群的消費需求。由于“汽車限購”政策的出臺以及車輛限行為人們帶來的各種不便,汽車租賃市場前景廣闊。然而,傳統(tǒng)的車輛租賃模式普遍存在:租賃流程復(fù)雜、手續(xù)繁瑣、取還車不方便等問題,而且租期時間較長,多為日租、月租,不能滿足短距離用戶的出行需求。車輛分時租賃具有:租賃流程簡單、網(wǎng)上預(yù)約、自助取車、異地還車、最短按小時計費等特點,簡單便捷的租車方式,為人們帶來租車新體驗。目前我國車輛分時租賃處于發(fā)展的初級階段,雖然從事分時租賃的企業(yè)數(shù)量有一定的增加,但是企業(yè)規(guī)模較小,盈利情況不容樂觀。而且國內(nèi)對分時租賃的研究僅僅局限于其運營模式,或者簡單的對其盈利狀況進(jìn)行分析,沒有系統(tǒng)地、有針對性地進(jìn)行盈利能力的財務(wù)分析。因此,深入研究車輛分時租賃的盈利能力,對促進(jìn)及完善我國分時租賃市場的發(fā)展極為重要。在此背景下,本文對車輛分時租賃的概念進(jìn)行詳細(xì)介紹,選取在我國分時租賃市場發(fā)展比較成熟的H公司為研究對象,首先,從客戶盈利能力、成本收入、運營狀況、資產(chǎn)收益四個方面進(jìn)行財務(wù)分析;然后,運用五力模型從供應(yīng)商、購買者、替代品、行業(yè)競爭者、潛在競爭者五個角度詳細(xì)分析了微觀環(huán)境對H公司車輛分時租賃盈利能力的影響;最后,將H公司與分時租賃項目各方面均運營完善的法國Autolib以及國內(nèi)的短租平臺悟空租車進(jìn)行對比分析,指出H公司的不足之處�？偨Y(jié)歸納出增強H公司車輛分時租賃盈利能力的建議,希望可以給我國分時租賃企業(yè)帶來一些啟示和借鑒。
[Abstract]:In 21th century, with the diversified development of economy, automobile consumption mode is becoming more and more diversified. China's auto market is based on the traditional car purchase and loan mode. Financial leasing and car rental companies derived from the new forms to meet the consumption needs of different groups of people. Because of the introduction of "car purchase restrictions" policy and vehicle restrictions for people to bring a variety of inconvenience. However, there are many problems in the traditional vehicle rental mode, such as complicated leasing process, complicated procedures, inconvenient car rentals, and long rental period, most of which are daily rent and monthly rent. It can not meet the travel needs of short-distance users. Vehicle time-sharing rental has the following characteristics: simple rental process, online booking, self-help car pick-up, car return, the shortest hourly billing and other characteristics, simple and convenient car rental. At present, vehicle timesharing in China is in the primary stage of development. Although the number of enterprises engaged in timesharing has increased to a certain extent, the scale of enterprises is relatively small. Profit situation is not optimistic. And domestic research on time-sharing leasing is limited to its operating mode, or simply to analyze its profit situation, without systematic. Therefore, it is very important to study the profitability of vehicle time-sharing lease in order to promote and perfect the development of time-sharing leasing market in China. This paper introduces the concept of vehicle time-sharing lease in detail, and selects H Company, which is mature in the market of time-sharing lease in China, as the research object. Firstly, from the customer profitability, cost income, operating conditions. Financial analysis on four aspects of asset income; Then, from five aspects of suppliers, buyers, substitutes, industry competitors and potential competitors, the impact of micro environment on H company vehicle time-sharing leasing profitability is analyzed in detail by using the five-force model. At last, the author compares H company with the French Autolib, which has a perfect operation in all aspects of the project, and Wukong, a short rental platform in China. This paper points out the deficiency of H Company, summarizes the suggestions to enhance the profit ability of H Company's vehicle time-sharing lease, and hopes to bring some enlightenment and reference to China's timesharing leasing enterprises.
【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F721;F715.5

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