本文關(guān)鍵詞：阿里巴巴國(guó)際化中的創(chuàng)新及其對(duì)中國(guó)電商企業(yè)的啟示　出處：《東南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 阿里巴巴 創(chuàng)新 國(guó)際化

【摘要】：國(guó)際化問(wèn)題是國(guó)際商務(wù)的核心問(wèn)題之一。阿里巴巴集團(tuán)作為國(guó)內(nèi)電商巨頭,從創(chuàng)立時(shí)的小民營(yíng)企業(yè),成長(zhǎng)到如今的國(guó)內(nèi)電商巨鱷,又在2014年9月成功在美上市,阿里巴巴成功進(jìn)軍國(guó)際市場(chǎng)得益于其在國(guó)際化過(guò)程中的不斷的創(chuàng)新與改革,其成功的原因值得中國(guó)的電商企業(yè)借鑒吸收。本研究以創(chuàng)新理論與企業(yè)國(guó)際化理論為基礎(chǔ),從企業(yè)創(chuàng)新入手,深入探究阿里巴巴國(guó)際化中創(chuàng)新所發(fā)揮的推動(dòng)力作用,對(duì)于國(guó)內(nèi)民營(yíng)電商企業(yè)積極發(fā)揮創(chuàng)新力,從不同方面進(jìn)行創(chuàng)新推進(jìn)企業(yè)進(jìn)一步國(guó)際化具有重要的指導(dǎo)意義。本研究以阿里巴巴在美上市為切入點(diǎn),結(jié)合傳統(tǒng)創(chuàng)新與國(guó)際化理論研究,對(duì)阿里巴巴國(guó)際化的環(huán)境進(jìn)行了內(nèi)外兩方面的分析,之后將其國(guó)際化分為四個(gè)階段具體論述,即從第一階段在國(guó)內(nèi)的準(zhǔn)備階段,到創(chuàng)新商業(yè)模式,積累國(guó)際化經(jīng)驗(yàn),再到實(shí)施海外并購(gòu),提高海外知名度,最后上升為創(chuàng)建一個(gè)跨及全球的電商生態(tài)圈。通過(guò)對(duì)阿里巴巴國(guó)際化階段的分析,指出阿里國(guó)際化中創(chuàng)新思維不斷演變。而阿里巴巴國(guó)際化的主要推動(dòng)力就在于其在國(guó)際化中不斷進(jìn)行的創(chuàng)新與改變。論文重點(diǎn)對(duì)阿里巴巴國(guó)際化中的四點(diǎn)創(chuàng)新即企業(yè)文化、產(chǎn)品技術(shù)、股權(quán)制度和國(guó)際化戰(zhàn)略進(jìn)行了分析,分別探究這四方面創(chuàng)新對(duì)阿里巴巴國(guó)際化的具體推動(dòng)作用,并在論文的最后為國(guó)內(nèi)電商企業(yè)的國(guó)際化發(fā)展提出四點(diǎn)具有指導(dǎo)性的意見(jiàn)。
[Abstract]:International business is one of the core issues of international business. Alibaba Group as a domestic e-commerce giant, from the establishment of small private enterprises, to the current domestic e-commerce giant. In September 2014, Alibaba successfully listed in the United States, Alibaba successfully entered the international market thanks to its continuous innovation and reform in the process of internationalization. The reasons for its success are worthy of Chinese e-commerce enterprises to learn from the absorption. This study is based on innovation theory and enterprise internationalization theory, starting with enterprise innovation. Deeply explore the role of innovation in Alibaba's internationalization, for the domestic private e-commerce enterprises to play an active role in innovation. Innovation from different aspects to promote the further internationalization of enterprises has important guiding significance. This study is based on Alibaba listing in the United States as a starting point, combined with the traditional innovation and internationalization theory research. This paper analyzes the environment of Alibaba's internationalization in both internal and external aspects, and then divides its internationalization into four stages: from the first stage in the domestic preparation stage to the innovative business model. To accumulate international experience, to implement overseas mergers and acquisitions, to enhance overseas visibility, and finally to create a cross-global ecommerce ecosystem. Through the analysis of Alibaba's internationalization stage. It is pointed out that the innovation thinking in Ali's internationalization is constantly evolving, and the main driving force of Alibaba's internationalization lies in its constant innovation and change in internationalization. This paper focuses on the four innovations in Alibaba's internationalization. Corporate culture. Product technology, equity system and internationalization strategy are analyzed to explore the specific role of these four aspects of innovation in Alibaba's internationalization. At the end of the paper, four guiding suggestions are put forward for the internationalization development of domestic e-commerce enterprises.
【學(xué)位授予單位】：東南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6

【共引文獻(xiàn)】

相關(guān)期刊論文 前8條

1 魯傳高;段怡雄;;環(huán)焊縫射線檢測(cè)新技術(shù)應(yīng)用探討[J];電力機(jī)車與城軌車輛;2017年02期

2 李周秦;殳宏;黃堅(jiān);徐建明;;套管對(duì)接焊縫的X射線檢測(cè)[J];無(wú)損檢測(cè);2016年03期

3 鄒敏;;基于Labview的微焦點(diǎn)X射線源供電系統(tǒng)人機(jī)界面設(shè)計(jì)[J];科技傳播;2015年12期

4 鄭磊;;微焦點(diǎn)X射線數(shù)字影像技術(shù)[J];數(shù)字技術(shù)與應(yīng)用;2015年04期

5 李樂(lè);陳忠;張憲民;;基于微焦點(diǎn)X射線BGA焊點(diǎn)缺陷檢測(cè)[J];電子設(shè)計(jì)工程;2014年12期

6 杜宣燕;潘玉田;劉智超;馬昀;;基于圖像采集卡的高分辨率X射線檢測(cè)系統(tǒng)設(shè)計(jì)[J];傳感器與微系統(tǒng);2011年06期

7 田欣利;王健全;但偉;楊俊飛;郭f ;張保國(guó);;工程陶瓷微缺陷無(wú)損檢測(cè)技術(shù)的研究進(jìn)展[J];中國(guó)機(jī)械工程;2010年21期

8 張文;方飛;;基于采集卡的高分辨X射線檢測(cè)系統(tǒng)[J];核電子學(xué)與探測(cè)技術(shù);2010年10期

，

本文編號(hào)：1371109