本文選題：違規(guī)代客理財 + 監(jiān)測機制　； 參考：《華南理工大學》2014年碩士論文

【摘要】：部分證券營銷人員在為個人投資者提供咨詢服務時，會利用機會私下進行“代客理財”業(yè)務，而這種“代客理財”業(yè)務在《證券法》中是被明令禁止的。雖然證監(jiān)會陸續(xù)出臺了一系列法律法規(guī)來保證證券市場的規(guī)范運作和健康發(fā)展，但是由于巨大利益的驅動，以及監(jiān)管方面的弱勢，造成了證券營銷人員違規(guī)代客理財現(xiàn)象的頻發(fā)。 本文主要研究證券公司經(jīng)營中營銷人員違規(guī)代客理財行為的監(jiān)測問題。首先，分析P證券公司經(jīng)紀業(yè)務中營銷人員違規(guī)代客理財行為監(jiān)測存在的問題，發(fā)現(xiàn)現(xiàn)有監(jiān)測流程存在主線偏離、分工不當、監(jiān)測效率欠佳的缺陷；同時，現(xiàn)有監(jiān)測指標體系缺乏科學合理性，且實際監(jiān)測中應用的監(jiān)控指標又過于單一，監(jiān)測范圍過于狹窄。其次，對P證券公司目前對營銷人員行為的監(jiān)測流程體系和監(jiān)測方法進行改進，將現(xiàn)有的以合規(guī)部門為主導的監(jiān)測流程體系轉變?yōu)橐愿鳡I業(yè)部門為主導，明確新監(jiān)測流程體系中各個部門的職責，節(jié)省人力物力，提高監(jiān)測效率；對P證券公司營銷人員違規(guī)代客理財行為監(jiān)測指標體系進行優(yōu)化，通過結合營銷人員違規(guī)代客理財行為特征及監(jiān)管經(jīng)驗，設計六個監(jiān)測指標組合，由六指標組合來確定可疑客戶集，新監(jiān)測指標組合在P證券公司進行真實的實驗驗證，發(fā)現(xiàn)改進后的監(jiān)測指標體系能在較大監(jiān)測范圍內更為精確地識別高風險可疑客戶。最后，本文在P證券公司營銷人員違規(guī)代客理財行為監(jiān)測機制改進方案的基礎上，針對同業(yè)營銷人員違規(guī)代客理財行為監(jiān)測機制從兩方面給出相關建議。 本文的主要貢獻包括：結合P證券公司實際情況，提出監(jiān)測流程優(yōu)化的改進思路；通過對案例樣本、歷史數(shù)據(jù)的分析，，對P證券公司現(xiàn)有監(jiān)測指標體系的優(yōu)化改進，構建了六指標組合監(jiān)測指標體系；將改進后的監(jiān)測機制運用到P證券公司的實際監(jiān)測實踐當中，得到客觀的實證結果；監(jiān)測機制的改進成果對同業(yè)有很好的借鑒價值。
[Abstract]:Some securities marketers will take advantage of the opportunity to privately engage in "corporate finance", which is banned under the Securities Act, when advising individual investors. Although the Securities Regulatory Commission has successively issued a series of laws and regulations to ensure the normative operation and healthy development of the securities market, however, because of the drive of huge interests and the weakness of supervision, Security marketers caused frequent financial irregularities on behalf of the phenomenon. This paper mainly studies the monitoring of the financial behavior of the marketing personnel in the operation of securities companies. First of all, the paper analyzes the problems existing in the monitoring of the transgressive financial behavior of the marketers in the brokerage business of P Securities Company, and finds that the existing monitoring process has the defects of deviation of the main line, improper division of labor and poor monitoring efficiency; at the same time, The existing monitoring index system lacks scientific rationality, and the monitoring index used in actual monitoring is too single and the monitoring scope is too narrow. Secondly, we improve the current monitoring process system and monitoring method of marketing personnel behavior of P Securities Company, and transform the existing monitoring process system, which is dominated by compliance department, into one dominated by various business departments. Clarify the responsibilities of each department in the new monitoring process system, save manpower and material resources, improve the monitoring efficiency; By combining the characteristics of financial management behavior and supervision experience, six monitoring indexes are designed to determine the suspicious customer set. The new monitoring index combination is verified by real experiments in P Securities Company. It is found that the improved monitoring index system can more accurately identify high risk suspicious customers within a larger monitoring range. Finally, on the basis of the improvement scheme of P securities company marketers' financial behavior monitoring mechanism, this paper puts forward the relevant suggestions from two aspects for the peer marketers' illegal financial management behavior monitoring mechanism. The main contributions of this paper are as follows: according to the actual situation of P Securities Company, the paper puts forward the idea of improving the monitoring process optimization; through the analysis of case samples and historical data, the paper optimizes and improves the existing monitoring index system of P Securities Company. This paper constructs a six-index combination monitoring index system; applies the improved monitoring mechanism to the actual monitoring practice of P Securities Company and obtains the objective empirical results. The improved results of the monitoring mechanism have a good reference value to the same industry.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F832.39

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