本文關(guān)鍵詞： 互聯(lián)網(wǎng)支付 第三方支付 電子商務(wù)　出處：《廈門大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：經(jīng)過十多年的發(fā)展,互聯(lián)網(wǎng)支付從當(dāng)年的高、新、尖技術(shù),逐步進(jìn)入了尋常普通民眾的生活。第三方支付無論是運(yùn)營(yíng)規(guī)模、整體規(guī)模,還是業(yè)務(wù)發(fā)展范圍等方面都發(fā)生了巨大的變化。 本文從相關(guān)戰(zhàn)略管理學(xué)理論出發(fā),通過文獻(xiàn)閱讀與分析、案例分析、以及定性分析與定量分析相結(jié)合等研究方法分析第三方支付行業(yè)的特點(diǎn)、作用,并對(duì)第三方支付的概念、市場(chǎng)環(huán)境、運(yùn)營(yíng)模式以及銀行關(guān)系做了研究,在探討整體行業(yè)發(fā)展?fàn)顩r的基礎(chǔ)上,以本人所在的企業(yè)--銀聯(lián)電子支付公司為重點(diǎn)研究對(duì)象做進(jìn)一步詳細(xì)的研究分析。通過對(duì)銀聯(lián)電子支付公司業(yè)務(wù)產(chǎn)品、經(jīng)營(yíng)現(xiàn)狀、競(jìng)爭(zhēng)對(duì)手的分析后,利用SWOT分析、波特五力競(jìng)爭(zhēng)力分析、藍(lán)海戰(zhàn)略分析等戰(zhàn)略研究管理方法深入研究企業(yè)自身的優(yōu)劣勢(shì),面臨的機(jī)遇和挑戰(zhàn)以及在整體行業(yè)和產(chǎn)業(yè)鏈中的地位,并在此基礎(chǔ)上提出了企業(yè)戰(zhàn)略調(diào)整的策略建議,希望通過以點(diǎn)帶面的研究,能對(duì)整個(gè)第三方支付行業(yè)的發(fā)展提供個(gè)人的見解和建議。 第三方支付涉及互聯(lián)網(wǎng)支付(含移動(dòng)支付)業(yè)務(wù)、線下POS收單及專業(yè)化服務(wù)、儲(chǔ)值卡支付業(yè)務(wù),本文主要研究對(duì)象為以互聯(lián)網(wǎng)支付(含移動(dòng)支付)業(yè)務(wù)為核心業(yè)務(wù)的第三方支付平臺(tái)和企業(yè),除特別注明外,本文中所指的第三方支付所涉及的研究范圍僅包括互聯(lián)網(wǎng)支付(含移動(dòng)支付)業(yè)務(wù)。
[Abstract]:After more than a decade of development, the Internet payment from that year's high, new, sharp technology, gradually into the lives of ordinary people. Third party payment, regardless of the scale of operation, the overall scale. Or business development scope and other aspects have undergone tremendous changes. Based on the theory of strategic management, this paper analyzes the characteristics and functions of third-party payment industry through literature reading and analysis, case analysis, as well as qualitative analysis and quantitative analysis combined with other research methods. And the third party payment concept, the market environment, the operation model and the bank relations have made the research, has discussed the overall industry development condition foundation. Take my company-UnionPay Electronic payment Company as the key research object to do further detailed research and analysis. Through the UnionPay Electronic payment Company business products, business status quo, competitors analysis. Using the SWOT analysis, Porter five competitive power analysis, blue sea strategic analysis and other strategic research management methods to study the advantages and disadvantages of the enterprise itself. The opportunities and challenges faced as well as the position in the overall industry and industrial chain, and on this basis put forward the strategic adjustment of the strategic recommendations of the enterprise, hoping to pass the point of the study. Be able to provide personal opinions and advice on the development of the whole third party payment industry. Third-party payment involves Internet payment (including mobile payment), offline POS receipt and professional services, storage card payment business. The main research object of this paper is the third-party payment platform and enterprises which take Internet payment (including mobile payment) as the core business except specially indicated. The third party payment referred to in this paper covers only Internet payment (including mobile payment) services.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.2;F724.6

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本文編號(hào)：1490606