本文關(guān)鍵詞： 回歸 本質(zhì) 轉(zhuǎn)型　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：經(jīng)濟(jì)全球化和金融一體化是銀保行業(yè)的發(fā)展的先決條件,銀保行業(yè)是西方國(guó)家銀行業(yè)和保險(xiǎn)業(yè)對(duì)新市場(chǎng)的開辟和提高利潤(rùn)率的重要手段之一。我國(guó)的銀行保險(xiǎn)合作呈現(xiàn)出立體化、多樣化的發(fā)展趨勢(shì)，蘊(yùn)藏著巨大的發(fā)展?jié)摿Α?中國(guó)銀保業(yè)至今已發(fā)展十余年，形成了具有中國(guó)特色的發(fā)展模式，成就了銀行保險(xiǎn)行業(yè)的一度輝煌。然而隨著金融市場(chǎng)競(jìng)爭(zhēng)日益加劇、投資環(huán)境持續(xù)低迷，銀保市場(chǎng)在各種利益的共同驅(qū)動(dòng)下，行業(yè)渠道亂象又死灰復(fù)燃。保險(xiǎn)公司駐點(diǎn)銷售猖獗，存在產(chǎn)品結(jié)構(gòu)單一、對(duì)消費(fèi)者銷售誤導(dǎo)、政策法規(guī)不夠完善等一系列問題，嚴(yán)重阻礙了業(yè)務(wù)的健康有序發(fā)展。對(duì)于壽險(xiǎn)來講，2014年會(huì)比2013年更加困難，其中一大原因就是壽險(xiǎn)營(yíng)銷體制下產(chǎn)生了很多效率方面的問題。本文從銀保合作發(fā)展的現(xiàn)狀來分析其存在的客觀必然性,找出發(fā)展中存在的問題與不足,提出相關(guān)對(duì)策建議。通過研究得出銀保業(yè)的創(chuàng)新轉(zhuǎn)型是我國(guó)銀保業(yè)健康發(fā)展的必然選擇。本文的研究對(duì)我國(guó)銀保業(yè)務(wù)的長(zhǎng)遠(yuǎn)發(fā)展具有重要意義。 本論文有三個(gè)創(chuàng)新之處:首先對(duì)“銀行保險(xiǎn)”這一概念進(jìn)行了更加詳盡的論述；其次，通過對(duì)大量新聞與文獻(xiàn)的分析和研究，發(fā)現(xiàn)銀保的發(fā)展需要轉(zhuǎn)變經(jīng)營(yíng)理念，銀保的發(fā)展需要回歸本質(zhì)，，即回歸誠(chéng)信、回歸保障、回歸消費(fèi)者。三是本文所研究和列舉的數(shù)據(jù)與時(shí)俱進(jìn)，視野開闊，通過對(duì)國(guó)外及我國(guó)銀行保險(xiǎn)行業(yè)的現(xiàn)狀和問題進(jìn)行分析，提出了自己對(duì)于適合國(guó)情的銀保創(chuàng)新發(fā)展之路的看法。
[Abstract]:Economic globalization and financial integration are prerequisites for the development of the banking and insurance industry. The banking and insurance industry is one of the important means to open up the new market and improve the profit rate of the banking and insurance industry in western countries. The cooperation of bancassurance in our country shows a trend of three-dimensional and diversified development. There is great potential for development. China's banking and insurance industry has been developing for more than a decade, forming a development model with Chinese characteristics, which has made the bancassurance industry brilliant for a time. However, with the increasing competition in the financial market, the investment environment continues to be depressed. The bancassurance market is driven by a variety of interests, the industry channel chaos is reviving again. Insurance companies stop at the point of rampant sales, there is a single product structure, misleading consumer sales. Policies and regulations are not perfect and a series of problems seriously hinder the healthy and orderly development of business. For life insurance 2014 will be more difficult than 2013. One of the major reasons is that there are many efficiency problems under the life insurance marketing system. This paper analyzes the objective inevitability of its existence from the current situation of the development of bancassurance cooperation and finds out the problems and shortcomings in the development. It is concluded that the innovation and transformation of the banking insurance industry is the inevitable choice for the healthy development of the banking insurance industry in China. The study in this paper is of great significance to the long-term development of the banking insurance business in China. There are three innovations in this paper: firstly, the concept of "bancassurance" is discussed in more detail; Secondly, through the analysis and study of a large number of news and documents, it is found that the development of Bancassurance needs to change its business philosophy, and the development of Bancassurance needs to return to its essence, that is, to return to honesty and security. Third, this paper studies and enumerates the data with the times, broadens the field of vision, through the foreign and our country bancassurance industry present situation and the question carries on the analysis. Put forward their own view on the road of innovation and development of bancassurance suitable for national conditions.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 孫景坤;投資型家財(cái)險(xiǎn)在銀行保險(xiǎn)渠道的營(yíng)銷策略研究[D];山東大學(xué);2015年

2 劉U

本文編號(hào)：1489321