發(fā)布時間：2018-01-10 21:04

  本文關(guān)鍵詞：F銀行域外客戶營銷問題研究　出處：《遼寧工程技術(shù)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 域外客戶 客戶營銷 營銷環(huán)境

【摘要】：為了應(yīng)對無處不在的競爭,各大銀行在適應(yīng)當(dāng)前國家經(jīng)濟發(fā)展形勢的前提下,不斷開展新業(yè)務(wù)的推廣以實現(xiàn)自身的發(fā)展,其中,域外客戶業(yè)務(wù)的拓展成為各大銀行努力的方向,但是在各大行開展這些業(yè)務(wù)的過程中,由于理念和客觀條件的局限,仍然面臨不少問題。特別是F銀行,其在域外客戶營銷中取得一些成績,客戶數(shù)和存款額都有一定量的提升,但是也存在一些問題。本文圍繞它營銷中的問題做了些診斷分析,具體內(nèi)容是首先介紹域外客戶營銷所采取的措施、取得的成效及客戶流失的情況；第二部分做了政治、經(jīng)濟、社會、人口等宏觀環(huán)境,競爭者、消費者、企業(yè)等微觀環(huán)境分析；第三通過分析得出存在業(yè)務(wù)創(chuàng)新差、人員經(jīng)驗不足、服務(wù)存在問題、發(fā)展策略存在偏差等問題,并依次為基礎(chǔ),進一步探討其原因,并最終提出一些改進措施,期望在能夠改善F銀行域外客戶業(yè)務(wù)現(xiàn)狀的同時,為其他銀行相關(guān)業(yè)務(wù)的開展提供一些借鑒,形成比較成熟完整的有體系。
[Abstract]:In order to cope with the ubiquitous competition, the major banks in the premise of adapting the current development situation of national economy, promote the development of new business to achieve their own development, the foreign customers to expand the business to become the major direction of the bank, but in the process of the bank to carry out these operations, the concept and objective conditions the limitations, still faces many problems. Especially the F bank, which has made some achievements in overseas customer marketing, customer number and deposit a certain amount of improvement, but there are also some problems. This thesis focuses on some problems in the diagnosis and analysis of its marketing, the specific content is to introduce overseas customer marketing taken first of all, the effectiveness and the customer made the situation of the loss; the second part is the political, economic, social, population and other macro environment, competitors, consumers, etc. Analysis of enterprise micro environment; third Through the analysis of existing business innovation, insufficient experience, problems of service errors in development strategy, and in turn as the basis, to further explore its causes, and finally puts forward some improvement measures to improve the F expectations in the bank customer service at the outside at the same time, to provide some reference for other banks to carry out related business mature, complete system.

【學(xué)位授予單位】：遼寧工程技術(shù)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F832.33

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本文編號：1406770