本文關(guān)鍵詞：中國工商銀行客戶行業(yè)信息化服務(wù)策略研究　出處：《浙江工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 行業(yè)信息化 互聯(lián)網(wǎng) 金融服務(wù) 應(yīng)用 協(xié)同

【摘要】：當(dāng)前,中國商業(yè)銀行間產(chǎn)品和服務(wù)同質(zhì)化情況日益嚴重,如何實現(xiàn)差異化并找到新的發(fā)展支點成為各方關(guān)注和討論的焦點,銀行業(yè)務(wù)轉(zhuǎn)型成為滿足客戶需求變化的必然選擇。服務(wù)于客戶的產(chǎn)品,應(yīng)從提供一刀切服務(wù)的水平覆蓋模式向按需定制的行業(yè)垂直模式轉(zhuǎn)變,從金融本身向其他緯度延伸拓展。與此同時,全球信息化發(fā)展大規(guī)模提速,行業(yè)客戶的信息化需求不斷延伸,為銀行服務(wù)轉(zhuǎn)型升級帶來了一個非常好的業(yè)務(wù)切入點,即通過為客戶提供行業(yè)信息化服務(wù),將銀行的資金流與企業(yè)的信息流有機融合,借信息服務(wù)有效滲透和關(guān)聯(lián)特色金融產(chǎn)品和服務(wù),實現(xiàn)互補和共贏。本文正是基于以上背景,從行業(yè)信息化的概念和范圍入手,分析目前行業(yè)信息化的發(fā)展軌跡和現(xiàn)狀；基于SWOT模型研究中國工商銀行客戶行業(yè)信息化服務(wù)的可行性,并通過典型案例分析目前中國工商銀行行業(yè)信息化服務(wù)推進的現(xiàn)狀、效果及問題,總結(jié)歸納中國工商銀行客戶行業(yè)信息化的業(yè)務(wù)模式和服務(wù)范圍,進而提出中國工商銀行如何結(jié)合自身業(yè)務(wù)轉(zhuǎn)型,有效開展客戶行業(yè)信息化服務(wù)的總體框架和策略建議。
[Abstract]:At present, the homogeneity of products and services among commercial banks in China is becoming more and more serious. How to achieve differentiation and find new development fulcrum has become the focus of attention and discussion. The transformation of banking business has become an inevitable choice to meet the changing needs of customers. The products serving customers should change from the horizontal coverage mode of providing one-size-fits-all services to the vertical mode of customizing the industry on demand. Extending from finance itself to other latitudes. At the same time, the rapid development of global information technology, industry customers continue to extend the demand for information. It brings a very good business breakthrough point for banking service transformation and upgrading, that is, through providing industry information service for customers, the bank capital flow and enterprise information flow are integrated organically. Using information services to effectively infiltrate and correlate characteristic financial products and services to achieve complementarity and win-win. This paper is based on the above background, starting with the concept and scope of industry informatization. Analysis of the current industry information development track and current situation; Based on the SWOT model, this paper studies the feasibility of ICBC customer information service, and analyzes the current situation, effect and problems of ICBC industry informatization service promotion through typical cases. This paper summarizes and summarizes the business model and service scope of ICBC customer industry informatization, and then puts forward how ICBC combines its own business transformation. Effective implementation of customer industry information service framework and strategic recommendations.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.2;F832.33

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本文編號：1375294