本文關(guān)鍵詞：某第三方支付公司發(fā)展戰(zhàn)略研究　出處：《北京交通大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 電子商務(wù) 第三方支付 戰(zhàn)略研究

【摘要】：摘要：伴隨著全球電子商務(wù)的蓬勃發(fā)展,電子支付業(yè)務(wù)也逐漸成為電子商務(wù)中不可或缺的環(huán)節(jié),特別是2011年中國(guó)人民銀行頒發(fā)《非金融支付管理辦法》及《非金融支付牌照》后,第三方支付企業(yè)得到了雨后春筍般的快速發(fā)展并且第三方支付企業(yè)也獲得國(guó)家認(rèn)可的支付牌照,這就為第三方支付企業(yè)成功進(jìn)入電子支付市場(chǎng)提供了保障。然而,在中國(guó)境內(nèi)第三方支付企業(yè)因?yàn)榉N種原因,發(fā)展過(guò)程中面臨大量支付系統(tǒng)問(wèn)題和非支付系統(tǒng)問(wèn)題,尤其是非支付系統(tǒng)問(wèn)題中的政策問(wèn)題、信用風(fēng)險(xiǎn)、法律風(fēng)險(xiǎn)、金融風(fēng)險(xiǎn)、監(jiān)管問(wèn)題及行業(yè)同質(zhì)化產(chǎn)品競(jìng)爭(zhēng),導(dǎo)致了大量第三方支付企業(yè)發(fā)展出現(xiàn)停滯,嚴(yán)重制約了第三方支付企業(yè)的發(fā)展。 本文首先介紹了第三方支付的概念、第三方支付流程、第三方支付存在的網(wǎng)絡(luò)安全問(wèn)題以及對(duì)本論文研究過(guò)程中使用的戰(zhàn)略理論進(jìn)行簡(jiǎn)單的描述；再選擇以從事第三方支付業(yè)務(wù)的某第三方支付公司作為研究對(duì)象,從支付平臺(tái)、支付環(huán)境、支付風(fēng)險(xiǎn)三個(gè)角度闡述某第三方支付公司發(fā)展需要面對(duì)的外部競(jìng)爭(zhēng)環(huán)境；之后,介紹了該第三方支付公司的產(chǎn)品、市場(chǎng)占有率,然后結(jié)合該公司自身的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅等因素,全面、系統(tǒng)的分析了該第三方支付公司的內(nèi)部環(huán)境；最后,基于對(duì)該第三方支付公司的內(nèi)、外部環(huán)境的綜合分析,得出從事第三方支付企業(yè)發(fā)展過(guò)程中面臨的問(wèn)題,繼而制定出適合某第三方支付公司的多元化戰(zhàn)略、競(jìng)爭(zhēng)與合作戰(zhàn)略、風(fēng)險(xiǎn)控制戰(zhàn)略,從而實(shí)現(xiàn)對(duì)其他從事第三方支付業(yè)務(wù)的企業(yè)具有指導(dǎo)作用。
[Abstract]:Abstract: with the rapid development of global e-commerce, electronic payment business has gradually become an indispensable link in e-commerce, especially in 2011 the people's Bank of Chinese issued "non payment of Financial Management > > and < non license financial payment, third party payment companies are like bamboo shoots after a spring rain of rapid development and the third party payment enterprises obtained the approval of the payment of the license, the third party payment companies successfully entered the electronic payment market has provided a guarantee. However, in the third party payment enterprises within the territory of China because of various reasons, a large number of non payment system payment system problems and problems faced in the development process, especially the non payment policy problem, system problem in credit risk. Legal risk, financial risk, competition of homogeneous products and industry regulatory issues, leading to a large number of third party payment enterprise development stagnation, serious About third parties pay for the development of the enterprise.
This paper firstly introduces the concept of the third party payment, third party payment process, the network security problem of third party payment exists and a brief description of the theory of strategy use in process of this study; and then select a third party in third party payment service payment company as the research object, from the payment payment platform three, pay the perspective of risk on a third party payment company development needs to face the external competitive environment; then, introduces the third party payment company's products, market share, and then combined with the company's own strengths, weaknesses, opportunities and threats and other factors, a comprehensive, systematic analysis of the third party payment company the internal environment; finally, based on the third party payment companies, a comprehensive analysis of the external environment, and concludes that the third party payment companies engaged in the development process of the problem, and then obtained The strategy of diversification, competition and cooperation and risk control suitable for a third party payment company is set up, so as to guide other enterprises engaged in the third party payment business.

【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F832.39

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相關(guān)期刊論文 前1條

1 周林;;第三方支付:機(jī)遇與挑戰(zhàn)并存[J];西南金融;2009年02期

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本文編號(hào)：1362830