發(fā)布時(shí)間：2018-05-08 10:16

  本文選題：質(zhì)量改善 + 二手產(chǎn)品��； 參考：《東北大學(xué)》2014年碩士論文

【摘要】：產(chǎn)品保修與企業(yè)利潤(rùn)息息相關(guān),并且應(yīng)用范圍越來(lái)越廣泛,在學(xué)術(shù)界以及實(shí)際生活中都受到極高的關(guān)注。目前保修問(wèn)題相關(guān)研究大多針對(duì)新產(chǎn)品,對(duì)二手產(chǎn)品的關(guān)注較少。伴隨二手產(chǎn)品市場(chǎng)的迅猛發(fā)展,其交易過(guò)程中存在的問(wèn)題也顯而易見(jiàn)——出現(xiàn)故障時(shí),消費(fèi)者維權(quán)困難,導(dǎo)致消費(fèi)者購(gòu)買(mǎi)意愿降低,可見(jiàn)保修服務(wù)已經(jīng)成為制約二手產(chǎn)品市場(chǎng)發(fā)展的重要因素之一。現(xiàn)有二手產(chǎn)品保修定價(jià)策略主要從一維角度考慮,不能滿(mǎn)足產(chǎn)品多樣化保修需求。眾所周知,二手產(chǎn)品具有使用歷史、質(zhì)量不確定性等特性,因此針對(duì)二手產(chǎn)品特性制定合理保修策略成為亟待解決的問(wèn)題。本文在已有研究成果基礎(chǔ)上,針對(duì)制造商回收再銷(xiāo)售二手產(chǎn)品并為其提供保修的問(wèn)題,將二手產(chǎn)品質(zhì)量改善策略與保修定價(jià)問(wèn)題相結(jié)合,首先,從一維保修(即保修期)角度,構(gòu)建了制造商總利潤(rùn)模型。運(yùn)用最優(yōu)化方法,以制造商利潤(rùn)最大化為目標(biāo),研究二手產(chǎn)品最優(yōu)質(zhì)量改善強(qiáng)度以及最優(yōu)保修定價(jià)問(wèn)題。通過(guò)對(duì)制造商是否考慮質(zhì)量改善的兩種策略下總利潤(rùn)之間的比較分析,證明考慮改善策略可以有效降低制造商總成本進(jìn)而增加其總利潤(rùn)。其次,在一維保修問(wèn)題的基礎(chǔ)上,進(jìn)一步考慮消費(fèi)者使用強(qiáng)度,構(gòu)建制造商二維保修的總利潤(rùn)模型。得到基于消費(fèi)者差別使用強(qiáng)度的最優(yōu)保修定價(jià)策略。通過(guò)算例分析驗(yàn)證了模型的有效性以及結(jié)論的正確性,并為模型的實(shí)際應(yīng)用提供參考。
[Abstract]:Product warranty is closely related to enterprise profit, and its application scope is more and more extensive. At present, most of the research on warranty is aimed at new products, and little attention is paid to second-hand products. With the rapid development of the second-hand product market, the problems in its trading process are also obvious-in the event of failure, consumers have difficulty in safeguarding their rights, leading to a decrease in consumers' willingness to buy. It can be seen that warranty service has become one of the important factors restricting the development of second-hand products market. The existing second-hand product warranty pricing strategy is mainly considered from one-dimensional angle and can not meet the demand of diversified warranty. As we all know, second-hand products have the characteristics of history of use and uncertainty of quality, so it is an urgent problem to establish a reasonable warranty strategy for second-hand products. In this paper, based on the existing research results, aiming at the problem of the manufacturer recycling and reselling second-hand products and providing warranty for them, this paper combines the second-hand product quality improvement strategy with the warranty pricing problem. Firstly, from the perspective of one-dimensional warranty (i.e. warranty period), The total profit model of manufacturer is constructed. With the aim of maximizing the manufacturer's profit, the optimal quality improvement strength and the optimal warranty pricing of second-hand products are studied by using the optimization method. Through the comparison and analysis of the total profit between the two strategies whether the manufacturer considers the quality improvement, it is proved that considering the improvement strategy can effectively reduce the total cost of the manufacturer and increase its total profit. Secondly, on the basis of one-dimensional warranty problem, the total profit model of manufacturer's two-dimensional warranty is constructed by considering the consumer's using intensity. The optimal warranty pricing strategy based on the consumer's different usage intensity is obtained. The validity of the model and the correctness of the conclusion are verified by an example, and a reference is provided for the practical application of the model.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.471

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本文編號(hào)：1861000