本文選題：高值醫(yī)藥耗材 + 麻醉��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：作為一家剛剛成立的跨國醫(yī)藥公司,A公司致力于將最佳的治療選擇及病患更好的生活質(zhì)量帶到中國。本文聚焦的是其產(chǎn)品線中的一款麻醉劑(氣體),處在同類型產(chǎn)品的高端市場,屬于高值耗材。因?yàn)獒t(yī)藥耗材已經(jīng)成為患者醫(yī)療支出中的重要部分,所以該產(chǎn)品在帶給患者更加舒適的手術(shù)以及更佳生活質(zhì)量的同時(shí),也增加了患者的醫(yī)療相關(guān)支出,雖然對患者及醫(yī)療有所貢獻(xiàn),但無形中也加劇了社會“看病難、看病貴”的現(xiàn)實(shí)。本文的研究內(nèi)容及結(jié)果,不但對于高值耗材市場及相關(guān)企業(yè)的發(fā)展有著借鑒意義,同時(shí),對于解決“看病難、看病貴”中的關(guān)于耗材支出環(huán)節(jié),也有著一定的參考意義。本文的相關(guān)內(nèi)容與分析完全基于實(shí)際工作,結(jié)合MBA的基礎(chǔ)理論知識,將分為“緒論”,“宏觀分析”,“行業(yè)分析”“企業(yè)分析”以及“處方鏈”和“結(jié)論”這六部分來,運(yùn)用多種分析工具,從多個(gè)角度進(jìn)行深層次剖析,使得到的結(jié)論有理有據(jù),同時(shí)也有著較強(qiáng)的參考及借鑒意義。
[Abstract]:As a newly established multinational pharmaceutical company, company A is committed to bringing the best treatment options and better quality of life to patients in China.This article focuses on an anesthetic in its product line, which belongs to high-value consumables in the high-end market of the same type of products.Because medical consumables have become an important part of patients' medical expenses, this product not only provides patients with more comfortable surgery and better quality of life, but also increases patients' medical-related expenses.Although it contributes to patients and medical treatment, it also intensifies the social reality of "difficult and expensive to see a doctor."The research contents and results of this paper not only have reference significance for the development of high value consumables market and related enterprises, but also have certain reference significance for solving the expenditure link of consumables in "difficult to see a doctor, expensive to see a doctor".The relevant contents and analysis of this paper are based on the actual work, combined with the basic theoretical knowledge of MBA, which will be divided into six parts: "introduction", "macroscopic analysis", "industry analysis", "enterprise analysis" and "prescription chain" and "conclusion".By using a variety of analytical tools, this paper makes a deep analysis from many angles, which makes the conclusion reasonable and has a strong reference and reference significance at the same time.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F416.72;F272

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