發(fā)布時(shí)間：2018-03-15 05:24

  本文選題：罐式集裝箱　切入點(diǎn)：發(fā)展戰(zhàn)略　出處：《南京理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：自2001年11月, NCE公司生產(chǎn)出中國第一臺(tái)罐式集裝箱起,中國已成為全球罐式集裝箱的制造基地。中國罐式集裝箱制造業(yè),憑借雄厚的綜合實(shí)力,占據(jù)了全球罐式集裝箱市場80%以上的份額,為推動(dòng)全球能源化工貿(mào)易集裝化做出卓越貢獻(xiàn)。隨著全球經(jīng)濟(jì)增長的速度放緩,國內(nèi)勞動(dòng)力成本的提高,新進(jìn)入罐式集裝箱制造業(yè)的企業(yè)增加,行業(yè)產(chǎn)能嚴(yán)重過剩,NCE作為行業(yè)領(lǐng)先企業(yè)也面臨諸多挑戰(zhàn)。本文以國內(nèi)罐式集裝箱領(lǐng)先企業(yè)NCE作為研究對象,通過宏觀形勢、行業(yè)發(fā)展趨勢、行業(yè)競爭結(jié)構(gòu)等調(diào)研分析,找出罐式集裝箱企業(yè)面臨的挑戰(zhàn)和機(jī)遇,通過企業(yè)內(nèi)部能力的分析,識(shí)別企業(yè)的優(yōu)勢和劣勢,然后根據(jù)戰(zhàn)略管理相關(guān)理論和模型,經(jīng)過分析,總結(jié)NCE公司在總體經(jīng)營戰(zhàn)略方面宜選擇密集型戰(zhàn)略、縱向一體化和多元化戰(zhàn)略,在競爭戰(zhàn)略方面針對公司不同的業(yè)務(wù)及市場分別采取低成本領(lǐng)先、差異化和聚焦戰(zhàn)略。在確定戰(zhàn)略之后,還針對NCE的現(xiàn)狀和未來五年戰(zhàn)略目標(biāo),提出了實(shí)現(xiàn)戰(zhàn)略的關(guān)鍵舉措,以保證戰(zhàn)略目標(biāo)實(shí)現(xiàn)。本文最后對研究結(jié)論進(jìn)行了總結(jié)和展望。
[Abstract]:Since November 2001, when NCE produced the first tank container in China, China has become the global tank container manufacturing base. Accounting for more than 80% of the global container market, it has made a remarkable contribution to promoting the global energy and chemical industry trade containerization. As the global economic growth slows, domestic labor costs rise. The number of new container manufacturing enterprises is increasing, and the industry overcapacity is also facing many challenges. This paper takes the domestic tank container leading enterprise NCE as the research object, through the macro situation, Research and analysis of industry development trend, industry competition structure, find out the challenges and opportunities faced by container container enterprises, identify the advantages and disadvantages of the enterprises through the analysis of the internal capabilities of the enterprises, and then according to the relevant theories and models of strategic management, Through the analysis, the author concludes that NCE should choose intensive strategy, vertical integration and diversification strategy in the overall management strategy, and adopt low cost leading strategy for different business and market in the competition strategy. Differentiation and focus strategy. After defining the strategy, the paper also puts forward the key measures to realize the strategy in view of the present situation and the strategic goal in the next five years. Finally, the conclusion of the research is summarized and prospected.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F272;F426.4
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本文編號(hào)：1614626