本文旨在研究泰國水療酒店在健康管理發(fā)展趨勢下的發(fā)展研究。近些年來,世界在水療行業(yè)發(fā)展已經(jīng)邁出初步發(fā)展時期,步入中高端市場,特別是泰國做為中高端市場的代表國在世界享譽盛名。尤其是進入泰國旅游必不可少的就是享受泰式水療。進入21世紀時期,泰國水療泰國水療是泰國服務(wù)業(yè)水療按摩是泰國服務(wù)業(yè)強項之一,令各國游客趨之若鶩,為公認的水療按摩的大國。泰式水療按摩融合東、西方的水療特色,又以傳統(tǒng)的泰式按摩見長,在西方香熏按摩的基礎(chǔ)上加入泰式香料,形成自己獨特的水療風格。水療是泰國旅游業(yè)的一大特色,約占泰國旅游收入的40%,為了增加國家收入,泰國衛(wèi)生部已制訂政策,將國內(nèi)水療業(yè)服務(wù)標準提高到國際水平,使之具備國際競爭力。為此,在軟件方面,衛(wèi)生部將要求服務(wù)員至少掌握2門外語,以方便與客人溝通,即除英語外,還要懂日語或德語等;在硬件上,各水療經(jīng)營場所使用的相關(guān)器具和用品都必須達到嚴格的安全標準。預計今后水療行業(yè)每年將給泰國帶來約150億泰銖的收入。而近些年來“健康、保健和休閑旅游”成為泰國向國際游客推出的新賣點,目前除了性價比良好的醫(yī)療服務(wù)、傳統(tǒng)泰式按摩以外,別具特色的泰式水療也日益受到游客們的青睞。泰國水療按... 

【文章來源】：哈爾濱工業(yè)大學黑龍江省211工程院校985工程院校

【文章頁數(shù)】：108 頁

【學位級別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Introduction
        1.1.1 Research background
        1.1.2 Research Significance
    1.2 Literature Review
        1.2.1 Health Management
        1.2.2 Spa Development
    1.3 The Research contents and progress
        1.3.1 Research Content
        1.3.2 Methodology
        1.3.3 Existing problems and anticipated problems of the studies
Chapter 2 Theoretical Analysis
    2.1 Research Model and definition on variables
    2.2 The relationship between development of the spa hotel and the performance ofthe spa hotel under the health management functions
    2.3 The relationship between the spa hotel performance and the sales and profit
    2.4 The relationship between sales and profit of the spa hotel and the spa development
    2.5 The relationship between the performance of the spa and customer satisfaction
    2.6 The relationship between customer satisfaction and the spa development
    2.7 Summary
Chapter 3 Data Collection and Measurement
    3.1 Questionnaire
    3.2 Sample Group
    3.3 Data collection tool
    3.4 Data collection
    3.5 Data analysis and Result
    3.6 Hypothesis testing and result
    3.7 Summary
Chapter 4 The Result
    4.1 Reviews of results of the testing of the research hypotheses
    4.2 Further investigation and research
    4.3 Summary
Chapter 5 Suggestions for Spa and Hotel future Development
    5.1 The Importance of Health Management
    5.2 The importance of the development
    5.3 The Adaption in Thailand and Outside of Thailand
    5.4 Summary
Conclusion
結(jié)論
Reference
Appendix
Acknowledgement
Resume



本文編號：3618835