本文關(guān)鍵詞：金泰之家酒店競(jìng)爭(zhēng)戰(zhàn)略分析　出處：《遼寧工程技術(shù)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： PEST分析 波特五力模型 SWOT分析 競(jìng)爭(zhēng)戰(zhàn)略 差異化戰(zhàn)略

【摘要】：北京經(jīng)濟(jì)型酒店行業(yè)在經(jīng)歷了高增長(zhǎng)的黃金期后,從2010年開始逐步趨于緩慢理性增長(zhǎng),區(qū)域內(nèi)競(jìng)爭(zhēng)日益加劇。北京金泰之家酒店成立于2007年,是老煤炭企業(yè)專業(yè)化經(jīng)營(yíng)改革和整合的產(chǎn)物,經(jīng)過6年的發(fā)展建設(shè)目前達(dá)到門店11家,其中直營(yíng)店5家,加盟店6家,在區(qū)域內(nèi)具有了一定的影響力。但是酒店由于經(jīng)營(yíng)規(guī)模有限、品牌建設(shè)不足和國有性質(zhì)的制約,不能完全按照市場(chǎng)化運(yùn)作,在近兩年內(nèi),面臨出租率有所下滑、收益增長(zhǎng)緩慢的趨勢(shì)。如何利用自身?xiàng)l件,因地制宜的探索符合酒店實(shí)際的發(fā)展競(jìng)爭(zhēng)戰(zhàn)略,突破瓶頸、獲取競(jìng)爭(zhēng)優(yōu)勢(shì)成為當(dāng)下亟需解決的問題。文章以金泰之家旗艦店為研究對(duì)象,實(shí)地調(diào)研考察酒店的經(jīng)營(yíng)現(xiàn)狀,收集了全面的資料和數(shù)據(jù),運(yùn)用PEST宏觀分析法和波特五力模型分析酒店的外部環(huán)境,并客觀剖析了自身所具備的條件,通過SWOT矩陣分析酒店自身的優(yōu)劣勢(shì)和機(jī)會(huì)威脅,借鑒國內(nèi)外成熟經(jīng)濟(jì)型酒店的發(fā)展經(jīng)驗(yàn)和戰(zhàn)略管理理論,提出了符合金泰之家實(shí)際的差異化、重點(diǎn)集中競(jìng)爭(zhēng)戰(zhàn)略及實(shí)施措施。最后,文章又對(duì)戰(zhàn)略實(shí)施過程中的重要因素進(jìn)行分析,確保戰(zhàn)略的順利實(shí)施,對(duì)金泰之家的發(fā)展指明戰(zhàn)略了方向。
[Abstract]:Beijing Econo Hotel industry has experienced high growth of the golden period, from 2010 began to gradually slow the rational growth, regional competition. Beijing Jintai Hotel was founded in 2007, is the old coal enterprises reform and the integration of the product, after 6 years of development has now reached 11 stores, including straight camp 5 stores, 6 stores, has a certain influence in the region. But because the hotel business scale is limited, restricting the lack of brand building and the state-owned nature, can not be completely in accordance with the market-oriented operation, in the last two years, facing the rental rate decline, revenue growth slow trend. How to make use of their own conditions. The development of competitive strategy, to explore with the hotel practice to break through the bottleneck, has become the urgent problem to obtain the competitive advantage. The golden flagship store as the research object, real The research on operating status of the hotel, a comprehensive collection of information and data, using the PEST macro analysis method and the Potter five forces model to analyze the external environment of the hotel, and analyzes its objective conditions, through the SWOT analysis of the hotel's own strengths and weaknesses and the opportunities and threats from domestic and foreign mature experience and the development of Econo Hotel the strategic management theory, puts forward the difference with the actual Kim family, focus on competitive strategy and implementation measures. Finally, the article analyzes the important factors in the process of strategy implementation, to ensure the smooth implementation of the strategy, points out the development strategy of Kim home direction.

【學(xué)位授予單位】：遼寧工程技術(shù)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F271;F719.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 孫敖;;如家快捷酒店戰(zhàn)略成功因素探討[J];現(xiàn)代商貿(mào)工業(yè);2010年04期

2 韓煜東;;我國經(jīng)濟(jì)型連鎖酒店?duì)I銷策略研究[J];改革與戰(zhàn)略;2010年01期

3 孫麗君;李懷斌;;一線員工的授權(quán)認(rèn)知研究[J];東北財(cái)經(jīng)大學(xué)學(xué)報(bào);2006年04期

4 吳敏 ,陳雪鈞;體驗(yàn)營(yíng)銷在飯店[J];飯店現(xiàn)代化;2004年12期

，

本文編號(hào)：1404781