【摘要】：伴隨著電子商務(wù)和互聯(lián)網(wǎng)技術(shù)的飛速發(fā)展,網(wǎng)絡(luò)分銷日益受到了重視,網(wǎng)上直銷已經(jīng)成為有別于傳統(tǒng)間接分銷渠道的另一類特殊的分銷渠道。越來越多的企業(yè)開始改變傳統(tǒng)間接分銷渠道模式,而轉(zhuǎn)向網(wǎng)上直銷渠道模式,或者是采取傳統(tǒng)零售和網(wǎng)絡(luò)直銷兩個(gè)渠道并存的銷售模式。電子商務(wù)技術(shù)的廣泛應(yīng)用和迅猛發(fā)展,也帶動(dòng)了雙渠道這種新的供應(yīng)鏈模式。然而,雙渠道運(yùn)作非常復(fù)雜,制造商和零售商之間既有渠道沖突,又有渠道合作與互補(bǔ)。因此,如何協(xié)調(diào)雙渠道供應(yīng)鏈沖突,已成為近年來供應(yīng)鏈管理領(lǐng)域一個(gè)重要的研究?jī)?nèi)容。本文立足于這一現(xiàn)象,深入探究了分散型和集中型的兩種雙渠道供應(yīng)鏈模式下,庫(kù)存協(xié)調(diào)機(jī)制的應(yīng)用效果。首先總結(jié)了雙渠道供應(yīng)鏈庫(kù)存管理的研究現(xiàn)狀與發(fā)展趨勢(shì),在梳理相關(guān)文獻(xiàn)和總結(jié)前人工作的基礎(chǔ)上,提煉出了雙渠道供應(yīng)鏈庫(kù)存管理模式的分類和特點(diǎn)。然后,運(yùn)用系統(tǒng)動(dòng)力學(xué)原理,借助Vensim軟件平臺(tái),分別建立了分散型和集中型的兩個(gè)雙渠道供應(yīng)鏈庫(kù)存模型。為了緩解雙渠道供應(yīng)鏈的沖突及庫(kù)存過高的現(xiàn)象,本文創(chuàng)新性地引入了一種轉(zhuǎn)運(yùn)庫(kù)存協(xié)調(diào)機(jī)制和一種聯(lián)合庫(kù)存協(xié)調(diào)機(jī)制,并在分散型和集中型兩種庫(kù)存模式下,分別應(yīng)用這兩種機(jī)制。然后通過庫(kù)存水平、缺貨水平和利潤(rùn)水平三項(xiàng)指標(biāo),分析出這兩種庫(kù)存協(xié)調(diào)機(jī)制的運(yùn)作機(jī)理和經(jīng)營(yíng)效果。結(jié)果表明,轉(zhuǎn)運(yùn)庫(kù)存協(xié)調(diào)機(jī)制更適合分散模式,可以有效地解決分散模式下庫(kù)存分配不均的問題,從而減輕零售商積壓風(fēng)險(xiǎn)和制造商缺貨風(fēng)險(xiǎn)；而聯(lián)合庫(kù)存協(xié)調(diào)機(jī)制則更適合集中模式,可以有效地解決庫(kù)存集中所帶來的需求放大過甚的問題,實(shí)現(xiàn)信息共享,風(fēng)險(xiǎn)共擔(dān),從而增加供應(yīng)鏈中零售商、制造商和供應(yīng)鏈總體利潤(rùn),達(dá)到共贏。本文創(chuàng)新性地從協(xié)調(diào)機(jī)制的角度,來探討雙渠道供應(yīng)鏈的庫(kù)存優(yōu)化問題,提出并且驗(yàn)證了兩種切實(shí)可行的協(xié)調(diào)機(jī)制,為各類雙渠道供應(yīng)鏈庫(kù)存控制模式都找到了合適的協(xié)調(diào)機(jī)制,豐富了雙渠道供應(yīng)鏈的理論框架。
[Abstract]:With the rapid development of E-commerce and Internet technology, network distribution has been paid more and more attention. Direct online distribution has become another kind of special distribution channel, which is different from the traditional indirect distribution channel. More and more enterprises begin to change the traditional indirect distribution channel mode, and turn to the online direct sales channel mode, or adopt the traditional retail and network direct sales channel co-exist sales mode. With the wide application and rapid development of e-commerce technology, dual-channel supply chain model has also been promoted. However, dual-channel operation is very complex. There are channel conflicts, cooperation and complementarity between manufacturers and retailers. Therefore, how to coordinate the conflict of dual-channel supply chain has become an important research content in the field of supply chain management in recent years. Based on this phenomenon, this paper probes into the application effect of inventory coordination mechanism in two kinds of dual-channel supply chain modes, namely, decentralized supply chain mode and centralized two-channel supply chain model. Firstly, the research status and development trend of dual-channel supply chain inventory management are summarized. On the basis of combing the relevant literature and summarizing previous work, the classification and characteristics of dual-channel supply chain inventory management mode are extracted. Then, based on the principle of system dynamics and Vensim software platform, two-channel supply chain inventory models, which are distributed and centralized, are established. In order to alleviate the conflict of dual-channel supply chain and the phenomenon of excessive inventory, this paper innovatively introduces a transfer inventory coordination mechanism and a joint inventory coordination mechanism, and under the decentralized and centralized inventory models, this paper introduces the transfer inventory coordination mechanism and the joint inventory coordination mechanism. These two mechanisms are applied separately. Then through the inventory level, the stock shortage level and the profit level three indexes, analyzes the two kinds of inventory coordination mechanism operation mechanism and the management effect. The results show that the transfer inventory coordination mechanism is more suitable for the decentralized model, and can effectively solve the problem of uneven distribution of inventory under the decentralized mode, thus reducing the risk of retailer backlog and the risk of manufacturer shortage. And the joint inventory coordination mechanism is more suitable for the centralized model, which can effectively solve the problem of excessive magnification of the demand brought by the inventory concentration, realize information sharing and risk sharing, and thus increase the number of retailers in the supply chain. Manufacturer and supply chain overall profit, achieve win-win. This paper discusses inventory optimization of dual-channel supply chain from the angle of coordination mechanism creatively, and puts forward and validates two feasible coordination mechanisms. A suitable coordination mechanism is found for all kinds of dual-channel supply chain inventory control modes, which enriches the theoretical framework of dual-channel supply chain.
【學(xué)位授予單位】：華北電力大學(xué)(北京)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F274

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