【摘要】：隨著信息技術(shù)的快速發(fā)展,電子商務(wù)逐步踏入全球經(jīng)濟(jì)貿(mào)易舞臺(tái)。電子商務(wù)以網(wǎng)絡(luò)為傳播媒介,比起傳統(tǒng)商業(yè)模式,擁有低成本、高效率、系統(tǒng)化等等優(yōu)勢(shì)所在,對(duì)中小企業(yè)的國(guó)際化進(jìn)程產(chǎn)生了深遠(yuǎn)的影響。后危機(jī)時(shí)代,世界經(jīng)濟(jì)體系的變革調(diào)整不斷加劇,這對(duì)中小企業(yè)的跨國(guó)經(jīng)營(yíng)提出了更高的要求。中小企業(yè)在跨國(guó)經(jīng)營(yíng)活動(dòng)中,往往面對(duì)著融資渠道狹窄、信息收集效率低下、抵御風(fēng)險(xiǎn)能力不足等諸多劣勢(shì),電子商務(wù)的應(yīng)用卻為其帶來(lái)了嶄新的機(jī)遇。經(jīng)過(guò)飛速發(fā)展,電子商務(wù)已被規(guī)劃為國(guó)家大力培育的戰(zhàn)略性新興產(chǎn)業(yè)之一,成為廣大中小企業(yè)控制經(jīng)營(yíng)成本、提升管理效率、拓寬海外市場(chǎng)以及創(chuàng)新運(yùn)營(yíng)模式的有力手段,是提升跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力、促進(jìn)經(jīng)濟(jì)可持續(xù)創(chuàng)新發(fā)展的重要途徑,對(duì)于中小企業(yè)開(kāi)展跨國(guó)經(jīng)營(yíng)具有非常重要的作用。因此,黑龍江中小企業(yè)應(yīng)充分利用電子商務(wù)尋求自身發(fā)展,提升企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力。 本文主要從企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力相關(guān)理論、比較優(yōu)勢(shì)理論及其變遷、小規(guī)模技術(shù)理論出發(fā),理論分析與實(shí)證分析相結(jié)合,對(duì)中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力現(xiàn)狀及電子商務(wù)提升中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力的作用機(jī)理進(jìn)行分析,并探討了電子商務(wù)提升中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力的實(shí)現(xiàn)機(jī)制。通過(guò)對(duì)黑龍江中小企業(yè)跨國(guó)經(jīng)營(yíng)及應(yīng)用電子商務(wù)的現(xiàn)狀分析總結(jié)黑龍江中小企業(yè)跨國(guó)經(jīng)營(yíng)應(yīng)用電子商務(wù)所存在的問(wèn)題,包括宏觀規(guī)劃和遠(yuǎn)期戰(zhàn)略預(yù)測(cè)、競(jìng)爭(zhēng)意識(shí)、基礎(chǔ)設(shè)施、社會(huì)配套服務(wù)體系、專(zhuān)業(yè)人才儲(chǔ)備上存在的問(wèn)題。通過(guò)建立中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系,構(gòu)建跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力評(píng)價(jià)模型,對(duì)黑龍江中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力進(jìn)行實(shí)證分析。黑龍江中小企業(yè)應(yīng)用電子商務(wù)提高跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力,應(yīng)從政府層面、行業(yè)層面、企業(yè)層面三個(gè)方面提出提升黑龍江省中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力的實(shí)施對(duì)策。電子商務(wù)提升黑龍江省中小企業(yè)跨國(guó)經(jīng)營(yíng)競(jìng)爭(zhēng)力的研究,有利于黑龍江省擴(kuò)大沿邊開(kāi)放,培育對(duì)外經(jīng)貿(mào)合作競(jìng)爭(zhēng)新優(yōu)勢(shì)。
[Abstract]:With the rapid development of information technology, e-commerce is stepping into the stage of global economy and trade. E-commerce takes the network as the medium of communication, has the advantage of low cost, high efficiency, systematization and so on, compared with the traditional business model, which has a profound impact on the internationalization process of small and medium-sized enterprises. In the post-crisis era, the transformation and adjustment of the world economic system has been intensified, which puts forward higher requirements for the transnational management of small and medium-sized enterprises. In the transnational operation, SMEs often face many disadvantages, such as narrow financing channels, low efficiency of information collection, insufficient ability to resist risks and so on. However, the application of electronic commerce has brought them new opportunities. After rapid development, electronic commerce has been planned as one of the strategic emerging industries cultivated by the country. It has become a powerful means for small and medium-sized enterprises to control operating costs, improve management efficiency, broaden overseas markets and innovate operation models. It is an important way to improve the competitiveness of transnational operation and promote the sustainable development of economy. It plays a very important role in the transnational operation of small and medium-sized enterprises. Therefore, Heilongjiang small and medium-sized enterprises should make full use of e-commerce to seek their own development and enhance their transnational management competitiveness. This paper mainly starts from the theories of transnational competitiveness, comparative advantage theory and its changes, small scale technology theory, theoretical analysis and empirical analysis. This paper analyzes the present situation of transnational management competitiveness of small and medium-sized enterprises and the function mechanism of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises, and probes into the realization mechanism of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises. By analyzing the current situation of transnational management and application of electronic commerce in Heilongjiang small and medium-sized enterprises, the paper summarizes the existing problems of transnational management and application of electronic commerce in Heilongjiang small and medium-sized enterprises, including macro planning and long-term strategic prediction, competitive consciousness, infrastructure, etc. Social supporting service system, professional talent reserve problems. Through establishing the evaluation index system of transnational management competitiveness of small and medium-sized enterprises and constructing the evaluation model of transnational management competitiveness, this paper makes an empirical analysis of the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province. In order to improve the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province, the countermeasures should be put forward from three aspects: government level, industry level and enterprise level. The study of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province is beneficial to expand the border opening and foster the new competitive advantage of foreign trade and economic cooperation in Heilongjiang Province.
【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F724.6;F276.3

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