【摘要】：2008年金融危機(jī)后,世界各國(guó)經(jīng)濟(jì)處于不同程度的疲軟狀態(tài),國(guó)際市場(chǎng)需求下滑,我國(guó)外貿(mào)增長(zhǎng)阻力重重,而跨境電子商務(wù)一枝獨(dú)秀,呈現(xiàn)出頑強(qiáng)的增長(zhǎng)態(tài)勢(shì),隨著越來(lái)越多的中小企業(yè)加入跨境電商的隊(duì)伍,跨境電子商務(wù)在我國(guó)對(duì)外貿(mào)易中的地位也越來(lái)越重要,正逐步成為未來(lái)出口增長(zhǎng)新動(dòng)力。而目前我國(guó)跨境電商貿(mào)易主要面向的還是歐美等發(fā)達(dá)電商市場(chǎng),以歐洲為例,歐洲國(guó)家數(shù)量眾多,電子商務(wù)發(fā)展水平各異,為了更好的開(kāi)展與歐洲各國(guó)的跨境電商貿(mào)易,進(jìn)一步了解歐洲電商市場(chǎng)中各個(gè)國(guó)家的電子商務(wù)發(fā)展水平顯得尤為重要。本文主要從B2C電子商務(wù)的角度來(lái)研究歐洲國(guó)家的電子商務(wù)發(fā)展水平。首先介紹了歐洲電子商務(wù)發(fā)展的宏微觀環(huán)境支持;然后定量分析了歐洲整體的B2C電子商務(wù)發(fā)展現(xiàn)狀,并對(duì)歐洲各個(gè)區(qū)域B2C電子商務(wù)發(fā)展情況進(jìn)行比較;最后選取歐洲34個(gè)國(guó)家為樣本,基于OECD關(guān)于測(cè)度電子商務(wù)發(fā)展水平的理論框架,從電子商務(wù)基礎(chǔ)設(shè)施、用戶(hù)支持與交易規(guī)模、對(duì)GDP的貢獻(xiàn)三個(gè)方面考慮,總共選取12個(gè)指標(biāo)構(gòu)建各個(gè)國(guó)家電子商務(wù)發(fā)展水平評(píng)價(jià)體系,運(yùn)用因子分析法與聚類(lèi)分析法對(duì)2014年歐洲34個(gè)國(guó)家的電子商務(wù)發(fā)展水平進(jìn)行排序與分類(lèi)。分析結(jié)果顯示,英國(guó)、德國(guó)、丹麥、荷蘭、法國(guó)等國(guó)家的電子商務(wù)發(fā)展水平較高,拉脫維亞、保加利亞、羅馬尼亞、烏克蘭等國(guó)家的電子商務(wù)發(fā)展水平較落后,西歐、北歐整體電子商務(wù)發(fā)展水平較高,中歐處于中等水平,南歐、東歐整體電子商務(wù)發(fā)展水平較低。
[Abstract]:After the 2008 financial crisis, the world economy is in a weak state to varying degrees, the international market demand is declining, our country's foreign trade growth resistance is heavy, while the cross-border electronic commerce is alone, showing a tenacious growth trend. With more and more small and medium-sized enterprises joining the ranks of cross-border e-commerce, the status of cross-border e-commerce in China's foreign trade is becoming more and more important, which is gradually becoming a new driving force of export growth in the future. At present, China's cross-border e-commerce trade is mainly aimed at developed e-commerce markets such as Europe and the United States. Take Europe as an example, Europe has a large number of countries with different levels of e-commerce development. In order to better develop cross-border e-commerce trade with European countries, It is particularly important to understand the level of e-commerce development in each country in the European e-commerce market. This paper mainly studies the development level of e-commerce in European countries from the angle of B2C e-commerce. This paper first introduces the macro and micro environment support of the development of European electronic commerce, then quantitatively analyzes the present situation of the development of B2C electronic commerce in Europe as a whole, and compares the development of B2C electronic commerce in various regions of Europe. Finally, 34 European countries are selected as a sample, based on the theoretical framework of OECD to measure the level of e-commerce development, from the e-commerce infrastructure, user support and transaction scale, the contribution to GDP three aspects. A total of 12 indexes were selected to construct the evaluation system of E-commerce development level in each country. The development level of E-commerce in 34 European countries in 2014 was sorted and classified by factor analysis and cluster analysis. The results show that the level of e-commerce development in Britain, Germany, Denmark, the Netherlands, France and other countries is relatively high, while in Latvia, Bulgaria, Romania, Ukraine and other countries the level of e-commerce development is relatively backward. The overall level of development of electronic commerce in northern Europe is relatively high, in central Europe is at a medium level, and in southern Europe and eastern Europe as a whole, the level of electronic commerce is relatively low.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F713.36

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