發(fā)布時(shí)間：2018-10-16 22:48

【摘要】：B2B電子商務(wù)是當(dāng)前最具有發(fā)展?jié)摿Φ碾娮由虅?wù)模式,隨著電子商務(wù)逐漸被企業(yè)的重視,會(huì)有更多的B2B電子商務(wù)平臺(tái)出現(xiàn)。目前,全球化工運(yùn)輸方面主要采用罐式集裝箱物流,這也是我國(guó)化工運(yùn)輸行業(yè)的發(fā)展趨勢(shì)。同時(shí),我國(guó)已經(jīng)成為全球罐箱生產(chǎn)的基地之一,所以我國(guó)將來(lái)定會(huì)成為世界罐箱市場(chǎng)的主要組成部分。但我國(guó),當(dāng)前還沒(méi)有與罐箱相關(guān)的B2B平臺(tái),這大大阻礙了罐箱行業(yè)的發(fā)展,所以如何結(jié)合B2B電子商務(wù)技術(shù)構(gòu)建罐箱信息平臺(tái),實(shí)現(xiàn)供需雙方信息共享,實(shí)現(xiàn)罐箱物流交易等問(wèn)題,都成為該行業(yè)當(dāng)面要解決的問(wèn)題。本文以構(gòu)建罐箱信息平臺(tái)為研究對(duì)象,通過(guò)對(duì)罐箱物流信息平臺(tái)目標(biāo)市場(chǎng)需求方、供給方的分析,總結(jié)出該行業(yè)的市場(chǎng)特征;然后確定罐箱物流信息平臺(tái)的經(jīng)營(yíng)目標(biāo)、盈利模式、營(yíng)銷策略等內(nèi)容,同時(shí)站在財(cái)務(wù)角度進(jìn)行相關(guān)分析。最后本文還對(duì)平臺(tái)開發(fā)的可行技術(shù)、開發(fā)重點(diǎn)階段以及開發(fā)模塊進(jìn)行分析。通過(guò)本文的研究,目的是希望能夠提升化工罐的利用率,調(diào)查化工罐當(dāng)前目標(biāo)市場(chǎng)的供需信息,科學(xué)的制定出平臺(tái)經(jīng)營(yíng)目標(biāo),確定出平臺(tái)運(yùn)營(yíng)方案。本文的研究對(duì)如何提升化工罐的使用率有指導(dǎo)意義,同時(shí)對(duì)其他相關(guān)行業(yè)也具有一定的借鑒意義。
[Abstract]:B2B e-commerce is the most potential e-commerce model at present. With the attention of enterprises, more B2B e-commerce platforms will appear. At present, tank container logistics is mainly used in global chemical transportation, which is also the development trend of chemical transportation industry in China. At the same time, China has become one of the bases of tank production in the world, so China will certainly become the main part of the world can container market. But in our country, there is no B2B platform related to can box at present, which greatly hinders the development of can box industry, so how to combine B2B electronic commerce technology to construct can box information platform to realize the information sharing between supply and demand, The realization of container logistics transactions and other issues, have become the industry to solve the problem face-to-face. This paper takes the construction of can box information platform as the research object, through the analysis of the demand side and the supply side of the container logistics information platform, summarizes the market characteristics of this industry, and then determines the management goal of the can box logistics information platform. Profit model, marketing strategy and other content, at the same time stand in the financial angle of related analysis. Finally, this paper analyzes the feasible technology, the key stage and the development module of the platform. Through the research of this paper, the purpose is to improve the utilization rate of chemical tanks, investigate the supply and demand information of the current target market of chemical tanks, scientifically formulate the platform business objectives, and determine the platform operation plan. The research of this paper has guiding significance to how to improve the utilization rate of chemical tanks, and also has certain reference significance to other related industries.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F426.4;F724.6

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