【摘要】：隨著我國對外貿(mào)易的持續(xù)健康發(fā)展,全球經(jīng)濟(jì)一體化進(jìn)程的加快,多個(gè)自貿(mào)區(qū)的設(shè)立,國際貿(mào)易發(fā)展面臨的挑戰(zhàn)越來越大,使我國企業(yè)原有的出口成本優(yōu)勢逐漸消失,越來越多的傳統(tǒng)外貿(mào)企業(yè)正在利用跨境電商這一新型貿(mào)易方式,進(jìn)一步開發(fā)客戶群,擴(kuò)展外貿(mào)企業(yè)的發(fā)展空間�？缇畴娚瘫尘跋�,社會對人才的需求越來越高,尤其是良好的口頭商務(wù)溝通能力能大幅提升國貿(mào)專業(yè)人才的核心競爭力,從而占據(jù)比較優(yōu)勢。結(jié)合商務(wù)英語課程,探索了跨境電商背景下進(jìn)一步提高國貿(mào)專業(yè)人才口頭商務(wù)溝通能力,提升就業(yè)競爭力的具體教學(xué)改革與實(shí)踐。
[Abstract]:With the sustained and healthy development of China's foreign trade, the acceleration of the process of global economic integration, the establishment of a number of free trade zones, and the challenges faced by the development of international trade, the original export cost advantages of Chinese enterprises have gradually disappeared. More and more traditional foreign trade enterprises are making use of the new trade mode of cross-border e-commerce to further develop the customer base and expand the development space of foreign trade enterprises. Under the background of cross-border e-commerce, the demand for talents is higher and higher, especially the good oral business communication ability can greatly enhance the core competitiveness of international trade professionals, thus occupying a comparative advantage. Combined with the business English course, this paper explores the specific teaching reform and practice of improving the oral business communication ability of international trade professionals and enhancing the competitiveness of employment under the background of cross-border ecommerce.
【作者單位】： 廣州商學(xué)院;
【基金】：2014年廣東省質(zhì)量工程專業(yè)綜合改革項(xiàng)目“以國際化和信息化融合為特色的國際經(jīng)濟(jì)與貿(mào)易專業(yè)綜合改革試點(diǎn)”;項(xiàng)目編號:ZYZG201401
【分類號】：H319.3;R7-4
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本文編號：2256958