【摘要】：隨著電子商務(wù)的迅猛發(fā)展,專業(yè)市場"消亡論"頻頻出現(xiàn),如何借助電子商務(wù)聯(lián)動擺脫專業(yè)市場衰亡成為了當(dāng)務(wù)之急�；谠摤F(xiàn)實背景,本文立足共同演化理論,提出了破壞性偶然事件、管理主體變革、多元混合型的全面更新三大共同演化動力機制,描繪了個體植入性變異、知識增長擴(kuò)散、學(xué)習(xí)復(fù)制、選擇適應(yīng)及跨層嵌套式多層演化五個共同演化階段及邏輯過程。在此基礎(chǔ)上,本文還構(gòu)建了包含微觀、中觀、宏觀的跨層多主體共同演化關(guān)系模型,并提出了專業(yè)市場與電子商務(wù)共同演化的具體內(nèi)容,以期為兩者融合提供理論借鑒,規(guī)避專業(yè)市場消亡。
[Abstract]:With the rapid development of electronic commerce, the theory of "extinction" of professional market appears frequently. How to get rid of the decline of professional market with the help of electronic commerce has become an urgent matter. Based on this realistic background, this paper, based on the theory of co-evolution, puts forward three common evolutionary dynamic mechanisms, which are destructive accidental events, management subject changes and comprehensive renewal of multiple and mixed types, and describes individual implantable variation, knowledge growth and diffusion. Learn replication, select adaptive and cross-layer nested multi-level evolution of the five common stages and logical processes. On this basis, this paper also constructs a cross-layer multi-agent co-evolution relationship model including micro, meso and macro, and puts forward the specific content of co-evolution of professional market and electronic commerce, in order to provide theoretical reference for the integration of the two. To avoid the demise of the professional market.
【作者單位】： 義烏工商職業(yè)技術(shù)學(xué)院經(jīng)濟(jì)管理分院;浙江工商大學(xué)工商管理學(xué)院;
【基金】：浙江省高校重大人文社科攻關(guān)計劃項目“基于共同演化理論的專業(yè)市場與電子商務(wù)跨層關(guān)系演化及聯(lián)動新常態(tài)研究”(項目編號:2014QN035)
【分類號】：F724.6;F723

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