【摘要】：大數(shù)據(jù)時代下,來自社會化電子商務(wù)平臺的信息不僅影響著消費者的購買行為,同時也為商戶在商品運營和管理方面提供了重要的數(shù)據(jù)基礎(chǔ)。首先分析三類社會化電子商務(wù)網(wǎng)站的信息類型及其在產(chǎn)品創(chuàng)新、市場營銷創(chuàng)新和服務(wù)創(chuàng)新方面的局限性;然后提出通過信息增值引導(dǎo)產(chǎn)生產(chǎn)品創(chuàng)新、市場營銷創(chuàng)新和服務(wù)創(chuàng)新以增強企業(yè)競爭力的信息服務(wù)模型;最后以國家荔枝龍眼產(chǎn)業(yè)技術(shù)體系為例,進一步闡述信息增值服務(wù)模式的應(yīng)用。
[Abstract]:In the era of big data, the information from the socialized electronic commerce platform not only affects the purchasing behavior of consumers, but also provides an important data base for merchants in the aspects of commodity operation and management. This paper first analyzes the information types of the three types of social e-commerce websites and their limitations in product innovation, marketing innovation and service innovation, and then proposes that product innovation can be generated through information value-added guidance. The information service model of marketing innovation and service innovation to enhance the competitiveness of enterprises. Finally, taking the national litchi longan industry technology system as an example, the application of information value-added service model is further expounded.
【作者單位】： 華南農(nóng)業(yè)大學(xué)圖書館;
【基金】：國家星火計劃項目“農(nóng)業(yè)科技成果轉(zhuǎn)化信息輔助技術(shù)應(yīng)用與示范(2015GA780076) 廣東省科技計劃項目“基于社會-技術(shù)系統(tǒng)理論的廣東農(nóng)村電子商務(wù)發(fā)展研究”(2014A070703041)
【分類號】：F724.6

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