本文選題：茶產(chǎn)品跨境電商出口 + 一帶一路��； 參考：《統(tǒng)計(jì)與管理》2016年10期

【摘要】：當(dāng)前"一帶一路"沿線國(guó)家普遍處于經(jīng)濟(jì)發(fā)展的上升期,與我國(guó)企業(yè)開(kāi)展互利合作、擴(kuò)大經(jīng)貿(mào)合作的前景廣闊,在"海"、"陸"兩個(gè)絲綢之路上,跨境電商的蓬勃發(fā)展開(kāi)創(chuàng)了一條"空中絲綢之路",與"一帶一路"戰(zhàn)略并行,其意義深遠(yuǎn)。茶葉是中國(guó)19世紀(jì)最重要、最大宗的出口商品,曾經(jīng)占中國(guó)出口總額的一半以上。但是,受制于信息不暢、產(chǎn)業(yè)標(biāo)準(zhǔn)、出口政策等因素,中國(guó)茶在出口方面一直難有大的突破,如價(jià)格一直處于弱勢(shì)地位,主流茶葉消費(fèi)市場(chǎng)占有率低等。~([1])跨境電商茶葉出口,可以為茶葉打造國(guó)際品牌、促進(jìn)產(chǎn)業(yè)轉(zhuǎn)型升級(jí)以及提高茶葉企業(yè)參與國(guó)際貿(mào)易的競(jìng)爭(zhēng)力等方面提供了契機(jī)和挑戰(zhàn)�；诋�(dāng)前兩大跨境電商平臺(tái)速賣(mài)通和敦煌網(wǎng)的后臺(tái)大數(shù)據(jù)分析,嘗試透過(guò)數(shù)據(jù)厘清茶葉跨境電商出口的現(xiàn)狀、存在的問(wèn)題和發(fā)展趨勢(shì),為茶葉跨境電商出口提供精準(zhǔn)營(yíng)銷(xiāo)的策略,助力中國(guó)茶葉品牌化,服務(wù)"一帶一路"國(guó)家戰(zhàn)略。
[Abstract]:At present, the countries along the "Belt and Road" line are generally in the rising stage of economic development. They have broad prospects for developing mutually beneficial cooperation with Chinese enterprises and expanding economic and trade cooperation, on the "sea" and "land" Silk Road. The booming development of cross-border e-commerce created an "air Silk Road", parallel to the "Belt and Road" strategy, its significance is profound. Tea was China's most important and largest export in the 19 th century, accounting for more than half of China's total exports. However, under the constraints of poor information, industrial standards, export policies, and other factors, it has been difficult for Chinese tea to make a major breakthrough in export, such as the price has been in a weak position, the mainstream tea consumer market share is low, and so on. [1] Cross-border e-commerce tea exports. It can provide opportunities and challenges for tea to build international brand, promote industrial transformation and upgrade, and enhance the competitiveness of tea enterprises to participate in international trade. Based on the background big data analysis of the two major cross-border e-commerce platforms, Sale Tong and Dunhuang net, this paper attempts to clarify the current situation, problems and development trends of cross-border tea e-commerce exports through data. To provide accurate marketing strategy for tea cross-border e-commerce export, to help Chinese tea brand, to serve the "Belt and Road" national strategy.
【作者單位】： 廣東行政職業(yè)學(xué)院;
【基金】：2015年廣州市社會(huì)科學(xué)規(guī)劃課題,項(xiàng)目名稱:廣州國(guó)際化進(jìn)程中的外宣翻譯研究,項(xiàng)目編號(hào):15G63 2014年度廣東省高等職業(yè)教育研究會(huì)課題,項(xiàng)目名稱:商務(wù)英語(yǔ)專(zhuān)業(yè)中高職銜接的專(zhuān)業(yè)標(biāo)準(zhǔn)和課程標(biāo)準(zhǔn)研制,項(xiàng)目編號(hào):GDGZ14Y109 2015年度廣東省全省黨校(行政學(xué)院)系統(tǒng)社科規(guī)劃項(xiàng)目,項(xiàng)目名稱:高職教育商務(wù)英語(yǔ)專(zhuān)業(yè)人才培養(yǎng)質(zhì)量與廣東現(xiàn)代涉外服務(wù)業(yè)需求對(duì)接調(diào)查研究,項(xiàng)目編號(hào):15WX02
【分類(lèi)號(hào)】：F724.6;F752

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