我國茶業(yè)電子商務(wù)贏利模式的選擇與創(chuàng)新研究
發(fā)布時(shí)間:2018-06-25 14:55
本文選題:國內(nèi)茶業(yè) + 電子商務(wù) ; 參考:《福建茶葉》2017年06期
【摘要】:千百年來中國一直是茶葉大國,從最開始的茶葉作為只有貴族才能夠享用的貢品,到后來流傳到民間,被普通百姓所接受和喜愛。歷經(jīng)百年,茶產(chǎn)業(yè)在國內(nèi)欣欣向榮的發(fā)展著,經(jīng)久不衰,就如當(dāng)下,全國各地已建茶園達(dá)到一百多萬公頃,有關(guān)茶葉研究的機(jī)構(gòu)設(shè)置了三四十個(gè),就連與茶葉相關(guān)的專業(yè)院校也相繼建立了十幾所,更不用說其他的茶葉相關(guān)專業(yè)了。隨著電子商務(wù)的興起,國內(nèi)的茶業(yè)逐漸向電子商務(wù)方向過渡,在激烈的網(wǎng)絡(luò)市場(chǎng)競(jìng)爭(zhēng)下,如何取得可持續(xù)的發(fā)展是國內(nèi)茶業(yè)首需解決的問題,而文章就將圍繞電子商務(wù)環(huán)境下,國內(nèi)的茶業(yè)應(yīng)當(dāng)選擇怎樣的盈利模式,并將一些創(chuàng)新性的思路或建議提出來。
[Abstract]:For thousands of years, China has been a tea country, from the beginning of tea as a tribute that only aristocrats can enjoy, to later spread to the people, accepted and loved by ordinary people. After a hundred years, the tea industry has been developing vigorously in China and has not declined for a long time. At present, more than 1 million hectares of tea gardens have been built in various parts of the country, and 30 or 40 tea research institutions have been set up. Even tea-related colleges and universities have established a dozen, let alone other tea-related majors. With the rise of electronic commerce, the domestic tea industry is gradually transitioning to the electronic commerce direction. Under the fierce network market competition, how to obtain the sustainable development is the first problem that the domestic tea industry needs to solve, and the article will revolve around the electronic commerce environment, Domestic tea industry should choose what kind of profit model, and put forward some innovative ideas or suggestions.
【作者單位】: 珠海城市職業(yè)技術(shù)學(xué)院;
【分類號(hào)】:F426.82;F724.6
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