本文選題：企業(yè)電子商務轉(zhuǎn)型 + 組織結(jié)構(gòu)��； 參考：《太原科技大學》2016年碩士論文

【摘要】：基于信息技術(shù)帶來的高競爭環(huán)境以及傳統(tǒng)商務模式低效、反應慢等缺點,企業(yè)急需轉(zhuǎn)變原有商務模式以應對多變的市場環(huán)境,互聯(lián)網(wǎng)的普及加之電子商務的快速發(fā)展倒推傳統(tǒng)企業(yè)為獲得持續(xù)競爭力而進行變革,進而提高企業(yè)績效。然而電子商務模式在諸多企業(yè)中的應用并不十分盡如人意,企業(yè)進行電子商務轉(zhuǎn)型不是簡單的網(wǎng)絡化,而是需要整體的變革,很重要的原因在于企業(yè)的組織狀況與電子商務之間不能很好地兼容。電子商務作為企業(yè)的一種新型發(fā)展平臺與生存方式,如何有效的進行企業(yè)電子商務轉(zhuǎn)型進而提升組織績效成為企業(yè)面臨的關(guān)鍵問題。本文從組織結(jié)構(gòu)的角度研究企業(yè)電子商務轉(zhuǎn)型對組織績效影響的內(nèi)在作用機理,其中組織結(jié)構(gòu)從規(guī)范化、權(quán)力分配、協(xié)調(diào)機制及復雜性四個維度測量,企業(yè)電子商務轉(zhuǎn)型從主體轉(zhuǎn)型和業(yè)務過程轉(zhuǎn)型兩個維度測量,組織績效從財務績效和非財務績效兩個角度測量,分析了企業(yè)電子商務轉(zhuǎn)型、組織結(jié)構(gòu)、組織績效三者之間的關(guān)系并構(gòu)建了其關(guān)系模型,通過實證分析,最終得到以下結(jié)論:(1)企業(yè)電子商務轉(zhuǎn)型對組織績效存在顯著的正向影響。主體轉(zhuǎn)型與業(yè)務過程轉(zhuǎn)型對財務績效與非財務績效均存在顯著的正向影響。這說明中小企業(yè)進行電子商務轉(zhuǎn)型能為企業(yè)帶來效益,降低企業(yè)成本,提高產(chǎn)品的市場占有率,加快產(chǎn)品和服務的響應速度,使顧客、員工、供應商和合作伙伴的滿意度更高,自身公眾形象更好。(2)企業(yè)電子商務轉(zhuǎn)型對組織結(jié)構(gòu)的復雜性具有顯著的負向影響,對組織結(jié)構(gòu)的協(xié)調(diào)機制具有顯著的正向影響。企業(yè)電子商務轉(zhuǎn)型降低了企業(yè)組織結(jié)構(gòu)的橫向復雜性、縱向復雜性以及空間復雜性,提高了協(xié)調(diào)機制的靈活性。(3)組織結(jié)構(gòu)的復雜性、權(quán)力分配和協(xié)調(diào)機制在企業(yè)電子商務轉(zhuǎn)型對組織績效的影響中存在部分中介作用。一方面,企業(yè)進行電子商務轉(zhuǎn)型直接影響企業(yè)的組織績效,另一方面通過降低復雜性,提高集權(quán)性、協(xié)調(diào)機制靈活性來正向影響組織績效。
[Abstract]:Because of the high competitive environment brought by information technology and the low efficiency and slow response of the traditional business model, enterprises urgently need to change the original business model to cope with the changing market environment. The popularity of the Internet and the rapid development of e-commerce push back the traditional enterprises to achieve sustainable competitiveness and change, and then improve the performance of enterprises. However, the application of E-commerce mode in many enterprises is not very satisfactory. The transformation of E-commerce is not a simple network, but needs an overall change. The important reason is that the organization of the enterprise and e-commerce are not well compatible. E-commerce as a new development platform and survival mode of enterprises, how to effectively conduct e-business transformation and improve organizational performance has become a key issue facing enterprises. From the perspective of organizational structure, this paper studies the internal mechanism of the influence of enterprise e-commerce transformation on organizational performance, in which the organizational structure is measured from four dimensions: standardization, power distribution, coordination mechanism and complexity. Enterprise e-commerce transformation is measured from two dimensions of subject transformation and business process transformation, organizational performance is measured from two angles of financial performance and non-financial performance, and enterprise e-commerce transformation and organizational structure are analyzed. Through empirical analysis, the following conclusions are obtained: (1) there is a significant positive impact on organizational performance by e-commerce transformation. There are significant positive effects on both financial performance and non-financial performance. This shows that small and medium-sized enterprises can bring benefits to enterprises through e-commerce transformation, reduce enterprise costs, increase market share of products, speed up the response of products and services, and increase the satisfaction of customers, employees, suppliers and partners. (2) E-business transformation has a significant negative impact on the complexity of organizational structure and a significant positive impact on the coordination mechanism of organizational structure. The transformation of enterprise electronic commerce reduces the horizontal complexity, vertical complexity and spatial complexity of enterprise organizational structure, and improves the flexibility of coordination mechanism. (3) the complexity of organizational structure. The mechanism of power distribution and coordination plays an intermediary role in the influence of enterprise e-commerce transformation on organizational performance. On the one hand, e-commerce transformation directly affects the organizational performance of enterprises, on the other hand, it positively affects organizational performance by reducing complexity, improving centralization and flexibility of coordination mechanism.
【學位授予單位】：太原科技大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F275

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