本文選題：電子商務(wù) + P2P��； 參考：《合肥工業(yè)大學(xué)》2012年碩士論文

【摘要】：目前，，隨著P2P網(wǎng)絡(luò)技術(shù)的發(fā)展，P2P電子商務(wù)作為一種全新的商務(wù)模式進入到人們的生活中，給人們的生活和商務(wù)市場的發(fā)展帶來了巨大的變化。與此同時，伴隨著電子商務(wù)的巨大發(fā)展，一些潛在的問題也日漸突出。在網(wǎng)絡(luò)交易過程中，信任和風(fēng)險問題成為了影響電子商務(wù)市場健康發(fā)展的阻礙。 為了有效地解決網(wǎng)絡(luò)交易過程中出現(xiàn)的信任危機問題，人們研究并提出了一些基于聲譽的評估模型。這些模型重點考慮電子商務(wù)交易過程中的信任問題，在一定程度上提高了節(jié)點交易決策的準(zhǔn)確性，從而可以幫助人們有效地識別惡意節(jié)點。 然而，現(xiàn)有這些基于聲譽的評估模型，往往只考慮主觀性的信任因素，而忽略了客觀存在的風(fēng)險因素，從而導(dǎo)致了評估模型結(jié)果的片面性。為此，本文通過研究在電子商務(wù)環(huán)境下存在的風(fēng)險問題，得出其中的支付風(fēng)險和供應(yīng)鏈風(fēng)險問題可以通過現(xiàn)實技術(shù)手段以及規(guī)章制度等加以解決，而交易風(fēng)險問題則涉及到主客觀兩方面的問題。因此，本文結(jié)合主客觀兩方面的因素，提出一種交易風(fēng)險基于可接受度的研究模型，并以此來提高評估模型結(jié)果的準(zhǔn)確性。 本文首先系統(tǒng)的敘述了電子商務(wù)的發(fā)展現(xiàn)狀，通過研究目前基于信任機制的評估模型，得出現(xiàn)有模型存在的一些問題。然后，文章分析了電子商務(wù)環(huán)境下存在的風(fēng)險問題，并提出用綜合風(fēng)險來衡量網(wǎng)絡(luò)交易前的決策風(fēng)險值，而用實時風(fēng)險來反映交易過程中的即時風(fēng)險值。接著，文章提出構(gòu)造結(jié)合主觀信任和客觀風(fēng)險兩種因素的電子商務(wù)交易評估模型。模型詳細研究了影響信任和風(fēng)險的各個因素，并對模型進行了實驗驗證。最后，文章總結(jié)了本篇論文的主要研究內(nèi)容，分析尚未解決的問題，并提出未來研究的方向和內(nèi)容。
[Abstract]:At present, with the development of P2P network technology, P2P e-commerce, as a new business model, has entered into people's life and brought great changes to the development of people's life and business market. At the same time, with the huge development of e-commerce, some potential problems are becoming more and more prominent. In the process of network trading, trust and risk have become an obstacle to the healthy development of e-commerce market. In order to effectively solve the trust crisis in the process of network trading, some reputation based evaluation models are studied and proposed. These models focus on the trust problem in the process of e-commerce transactions and improve the accuracy of node transaction decisions to a certain extent and thus can help people to identify malicious nodes effectively. However, the existing evaluation models based on reputation often only consider subjective trust factors and ignore the objective risk factors, which leads to the one-sidedness of the evaluation model results. Therefore, through the study of the risk problems in the electronic commerce environment, it is concluded that the payment risk and the supply chain risk can be solved by the practical technical means and the rules and regulations, etc. But the transaction risk question involves the subjective and objective two aspects question. Therefore, combining the subjective and objective factors, this paper proposes a research model of transaction risk based on acceptability, which can improve the accuracy of the evaluation model. Firstly, this paper systematically describes the development of electronic commerce, through the study of the current trust mechanism based on the evaluation model, the existing model of some problems. Then, the paper analyzes the risk problem in the e-commerce environment, and proposes to measure the decision-making risk value before the network transaction by comprehensive risk, and to use real-time risk to reflect the immediate risk value in the course of transaction. Then, the paper proposes an evaluation model of e-commerce transaction combining subjective trust and objective risk. The factors influencing trust and risk are studied in detail, and the model is verified by experiments. Finally, the paper summarizes the main research contents of this paper, analyzes the unsolved problems, and puts forward the direction and content of the future research.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP393.08;F713.36

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