本文選題：行政監(jiān)管 + 微商�。� 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：微商從2012年起步,到如今已經(jīng)初具規(guī)模。但是隨之而來的問題就更多:虛假廣告的宣傳、商品質(zhì)量問題嚴重、消費者投訴無門、市場監(jiān)管空白等等。至此我們不禁反問什么是微商?微商的性質(zhì)是什么?為什么行政監(jiān)管部門會置之不理?消費者的合法權(quán)益該何如保護?這正是擺在我們面前亟待解決的一系列問題。微商的定義可以從廣義和狹義兩個方面區(qū)分,狹義的微商僅指基于微信平臺提供商品交易活動,廣義上微商泛指企業(yè)或者個人依托各種社交平臺,利用各種推廣手段,提供商品和服務(wù)等各種商業(yè)活動。微商的法律性質(zhì)曾遭到質(zhì)疑,一方面,微商的運營模式會衍生出一些問題,比如組織傳銷活動;另一方面就是消費者協(xié)會的不認可,認為微商不具有經(jīng)營者的主體資格,只是"偶發(fā)性的交易行為"。原因有以下四點:一是微商經(jīng)營者與社交平臺的普通用戶很難區(qū)分,發(fā)布廣告也具有隨意性,且廣告受眾群體有限,范圍小。二是認為微商一般是私人交易行為,與大型電子商務(wù)購物平臺對比,交易流程等不夠規(guī)范。三是法律適用不足,到目前為止,我國仍然沒有一部專門應(yīng)對電子商務(wù)的人大立法,只有國家工商行政管理總局出臺的《網(wǎng)絡(luò)交易管理辦法》,其性質(zhì)屬于部門規(guī)章。但是僅有的一部部門規(guī)章對微商的規(guī)定不足,這就導(dǎo)致微商交易問題在法律規(guī)范中難以適用。四是行政監(jiān)管部門的不作為,抓大放小。對于微商的行政監(jiān)管來說,具有現(xiàn)實存在的難度,但是對微商服務(wù)平臺的主體責(zé)任沒有明確,就更加不能履行對微商的正常監(jiān)管職責(zé)。我國微商日益突顯的問題眾多。首先是我國立法方面的不足;其次是商品監(jiān)管主體存在執(zhí)法困難;再次是微商的稅收征收制度不完善;最后是微商廣告發(fā)布的亂象以及監(jiān)管問題。監(jiān)管不在于把市場牢牢的控制住,成為市場的咽喉,而是成為推動市場完善的助力者。監(jiān)管作為市場運行的潤滑劑,其作用就是保持市場運行的更加通暢和高效。微商的監(jiān)管也是如此,要多管齊下,方能推動微商的長足發(fā)展。首先要推動我國的電子商務(wù)的立法完善,這是規(guī)范新市場交易的前提條件,無規(guī)矩不成方圓;其次是規(guī)范微商社交平臺的主體職責(zé),完善信息登記制度和管理模式;最后針對性解決微商廣告發(fā)布,建立規(guī)范的廣告發(fā)布流程。完善我國電子稅務(wù)系統(tǒng),實現(xiàn)電子發(fā)票登記和電子電報功能。加強管控機制,防止微商代理下的新型傳銷活動。
[Abstract]:The derivative started in 2012 and has begun to take shape now. But then there are more problems: false advertising, serious quality problems, consumer complaints, market regulatory gaps, and so on. At this point, we can not help but ask what is a derivative? What is the nature of derivative? Why would the administration ignore it? The legitimate rights and interests of consumers should be protected by He Ru? This is a series of problems that need to be solved in front of us. The definition of derivative quotient can be distinguished from two aspects: broad sense and narrow sense. In a narrow sense, derivative quotient only refers to the provision of commodity trading activities based on WeChat platform. In a broad sense, derivative quotient generally refers to enterprises or individuals relying on various social platforms to make use of various means of promotion. The provision of goods and services and other business activities. The legal nature of the derivative has been questioned. On the one hand, the mode of operation of the derivative may give rise to some problems, such as organizing pyramid selling activities; on the other hand, the consumers' association does not recognize that the derivative does not have the principal qualification of the operator. It's just "casual trading". The reasons are as follows: first, it is difficult to distinguish between the micro business operators and the ordinary users of the social platform, and the advertising is also arbitrary, and the advertising audience is limited and the scope is small. The other is that the micro-business is generally a private transaction behavior, compared with the large-scale e-commerce shopping platform, the transaction flow is not standard enough. Third, the application of the law is insufficient, so far, our country still does not have a special legislation to deal with e-commerce, only the State Administration for Industry and Commerce issued the "Network transaction Management measures", its nature belongs to the departmental regulations. However, there is only one department regulation on derivative, which leads to the problem of derivative trading difficult to apply in the legal norms. Fourth, the administrative regulatory department of inaction, grasp the small. For the administrative supervision of the derivative, it is difficult to exist in reality, but if the main responsibility of the platform is not clear, it will not be able to perform the normal supervision duty of the derivative. There are a lot of problems about derivative quotient in our country. The first is the lack of legislation in our country; the second is the difficulty of enforcing the law in the subject of commodity supervision; the third is the imperfect tax collection system of the derivative; the last is the confusion and supervision of the publication of the advertising of the derivative. Regulation is not to keep the market firmly under control and become the throat of the market, but to become the promoter of market perfection. Regulation as the lubricant of market operation, its function is to keep the market running more smooth and efficient. The same is true of derivative regulation, so it is necessary to push forward the development of derivative business in a multi-pronged manner. First of all, it is necessary to promote the legislative perfection of e-commerce in China, which is the precondition of standardizing the transaction in the new market, with no rules and no rules, and secondly, standardizing the main duties of the micro-business social platform and perfecting the information registration system and management mode. Finally, the targeted solution to the issue of micro-business advertising, the establishment of a standardized advertising process. Perfect our country electronic tax system, realize electronic invoice register and electronic telegram function. Strengthen the control mechanism to prevent the new type of pyramid selling activities under the micro-agent.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D922.294

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相關(guān)碩士學(xué)位論文 前7條

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本文編號：2007032