本文選題：大學(xué)生 + 網(wǎng)絡(luò)消費(fèi)　； 參考：《沈陽(yáng)農(nóng)業(yè)大學(xué)》2016年碩士論文

【摘要】：隨著電子商務(wù)的高度發(fā)展,網(wǎng)絡(luò)消費(fèi)已逐漸成為當(dāng)下最流行的消費(fèi)方式。近年來(lái),網(wǎng)絡(luò)消費(fèi)已經(jīng)廣泛進(jìn)入大學(xué)校園,并深刻的影響著大學(xué)生群體的日常生活。大學(xué)生群體思維敏捷、追求時(shí)尚、充滿活力,尤其在互聯(lián)網(wǎng)的新興領(lǐng)域,他們的接受速度最快、興趣度最高。網(wǎng)絡(luò)消費(fèi)的便利性和實(shí)用性使大學(xué)生對(duì)于網(wǎng)絡(luò)消費(fèi)的熱衷程度日益提升,并得到了大學(xué)生群體的廣泛認(rèn)可,網(wǎng)絡(luò)消費(fèi)日漸成為大學(xué)生日常消費(fèi)的重要組成部分。大學(xué)生作為祖國(guó)未來(lái)的建設(shè)者、中國(guó)特色社會(huì)主義的接班人,對(duì)于網(wǎng)絡(luò)消費(fèi)應(yīng)該保持理性思維,同時(shí)規(guī)避其作為虛擬工具在進(jìn)行網(wǎng)絡(luò)消費(fèi)交易過(guò)程中的不利影響,使其成為大學(xué)生學(xué)習(xí)生活之余的好幫手。因此,規(guī)范和引導(dǎo)大學(xué)生正確使用網(wǎng)絡(luò)進(jìn)行網(wǎng)絡(luò)消費(fèi)是十分必要的。此外,當(dāng)代大學(xué)生的思維積極活躍,對(duì)于新興事物的抵抗能力薄弱,如何正確引導(dǎo)大學(xué)生的網(wǎng)絡(luò)消費(fèi)行為,促進(jìn)他們健康的成長(zhǎng)成才,成為新時(shí)期大學(xué)生思想政治教育的新課題,同時(shí)也是一項(xiàng)極具挑戰(zhàn)性但意義重大的研究方向。本文主要通過(guò)文獻(xiàn)研究法、問(wèn)卷調(diào)查法,訪談法等方式,結(jié)合現(xiàn)有研究成果,對(duì)遼寧省內(nèi)三所高校進(jìn)行的問(wèn)卷調(diào)查及隨機(jī)訪談結(jié)果進(jìn)行統(tǒng)計(jì)分析,并對(duì)在校大學(xué)生的網(wǎng)絡(luò)消費(fèi)現(xiàn)狀進(jìn)行研究。首先,本文介紹了網(wǎng)絡(luò)消費(fèi)的內(nèi)涵,并對(duì)大學(xué)生網(wǎng)絡(luò)消費(fèi)的發(fā)展歷程和消費(fèi)類型做具體分析。其次,根據(jù)調(diào)研結(jié)果分析了當(dāng)前我國(guó)大學(xué)生網(wǎng)絡(luò)消費(fèi)的現(xiàn)狀,總結(jié)出存在的問(wèn)題以及對(duì)于大學(xué)生的學(xué)習(xí)生活、個(gè)性發(fā)展、身心健康及其他方面的消極影響。同時(shí),對(duì)大學(xué)生網(wǎng)絡(luò)消費(fèi)中存在問(wèn)題的原因加以分析。最后,針對(duì)當(dāng)代大學(xué)生網(wǎng)絡(luò)消費(fèi)中存在的問(wèn)題及對(duì)其自身學(xué)習(xí)成長(zhǎng)的影響,從思想政治教育的角度出發(fā),分別從社會(huì)、高校、家庭和大學(xué)生自身四個(gè)層面提出了引導(dǎo)大學(xué)生進(jìn)行合理、健康的網(wǎng)絡(luò)消費(fèi)的對(duì)策。
[Abstract]:With the high development of e-commerce, internet consumption has gradually become the most popular consumption mode. In recent years, the network consumption has entered the university campus extensively, and has deeply affected the college student group's daily life. College students are quick thinking, fashionable and energetic, especially in the emerging field of the Internet, their acceptance speed is the fastest and their interest is the highest. The convenience and practicability of network consumption make college students' enthusiasm for network consumption increase day by day, and it is widely recognized by college students. Network consumption is becoming an important part of college students' daily consumption. College students, as the future builders of the motherland and the successors of socialism with Chinese characteristics, should keep rational thinking about network consumption and avoid its adverse influence in the process of network consumption transaction as a virtual tool. Make it a good helper for college students to study and live. Therefore, it is necessary to standardize and guide college students to use the network correctly. In addition, the contemporary college students' thinking is active and their resistance to new things is weak. How to correctly guide college students' network consumption behavior and promote their healthy growth, It has become a new subject of ideological and political education for college students in the new period, and it is also a challenging and significant research direction. In this paper, through the methods of literature research, questionnaire survey, interview and other methods, combined with the existing research results, the results of questionnaire survey and random interviews in three colleges in Liaoning Province are statistically analyzed. And carries on the research to the university student's network consumption present situation. First of all, this paper introduces the connotation of network consumption, and makes a concrete analysis of the development process and consumption types of college students' network consumption. Secondly, according to the research results, this paper analyzes the current situation of college students' network consumption in China, summarizes the existing problems and the negative effects on the study life, personality development, physical and mental health and other aspects of college students. At the same time, the causes of the problems in college students' network consumption are analyzed. Finally, in view of the problems existing in the network consumption of contemporary college students and their influence on their own learning and growth, from the perspective of ideological and political education, respectively, from the point of view of society and universities, Family and college students themselves put forward four strategies to guide college students to make rational and healthy network consumption.
【學(xué)位授予單位】：沈陽(yáng)農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G641

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