本文選題：互聯(lián)網(wǎng) + 快遞包裝��； 參考：《湖南師范大學(xué)》2016年碩士論文

【摘要】：在現(xiàn)代互聯(lián)網(wǎng)和電子商務(wù)飛速發(fā)展的浪潮下,帶動(dòng)著現(xiàn)代快遞行業(yè)的快速發(fā)展,使得快遞包裝設(shè)計(jì)亦需要與時(shí)俱進(jìn)地充實(shí)完善自身,交互設(shè)計(jì)、情感設(shè)計(jì)、服務(wù)設(shè)計(jì)和用戶研究等理念、方法在不斷沖擊著快遞包裝設(shè)計(jì)的新視野。目前就我國(guó)的現(xiàn)狀而言,快遞行業(yè)多對(duì)快遞包裝不夠重視,不適應(yīng)急劇擴(kuò)大的快遞市場(chǎng)的需求,存在許多問(wèn)題。在快速多變的市場(chǎng)競(jìng)爭(zhēng)壓力下,快遞包裝作為快遞行業(yè)不可缺少的組成部分,需要新的設(shè)計(jì)策略和方法與之相適應(yīng),不僅要考慮功能的需求,注重視覺(jué)審美效果和用戶體驗(yàn),還需要考慮環(huán)境因素。本文以互聯(lián)網(wǎng)時(shí)代的快遞包裝設(shè)計(jì)為研究對(duì)象,分析了我國(guó)快遞行業(yè)的發(fā)展環(huán)境和快遞包裝存在的問(wèn)題,對(duì)其不合理的現(xiàn)象提出改良性建議。因此,在舊快遞包裝設(shè)計(jì)的基礎(chǔ)上優(yōu)化快遞包裝的設(shè)計(jì)的理念和思路,建立一個(gè)完善配套的快遞包裝設(shè)計(jì)管理體系,是對(duì)傳統(tǒng)快遞包裝形式及概念的延伸,亦是包裝界進(jìn)一步努力研究的方向。本文分為四個(gè)部分:第一部分,緒論。闡述本課題研究的目的和意義,論述網(wǎng)絡(luò)購(gòu)物時(shí)代下快遞的發(fā)展現(xiàn)狀及其背景,整理現(xiàn)有研究資料,梳理研究思路,確定快遞包裝的設(shè)計(jì)研究方向與范圍。第二部分,快遞包裝概述。從互聯(lián)網(wǎng)時(shí)代快遞行業(yè)發(fā)展所處的時(shí)代背景下,對(duì)快遞包裝的概念、作用、功能、地位等進(jìn)行概述。第三部分,快遞包裝調(diào)研分析。通過(guò)現(xiàn)狀調(diào)查研究,探討快遞包裝存在的不足,分析現(xiàn)有快遞包裝的種種問(wèn)題,了解消費(fèi)者、網(wǎng)絡(luò)賣家、快遞公司對(duì)快遞包裝的需求,從而對(duì)快遞包裝有一個(gè)整體清楚的認(rèn)識(shí),指明快遞包裝設(shè)計(jì)探索方向。第四部分,快遞包裝設(shè)計(jì)思路。根據(jù)互聯(lián)網(wǎng)購(gòu)物崛起的這個(gè)新環(huán)境,探討快遞包裝設(shè)計(jì)所需遵循的互動(dòng)性,環(huán)保性、人性化、輕量化、適度設(shè)計(jì)等原則,對(duì)設(shè)計(jì)要點(diǎn)進(jìn)行歸納總結(jié),并對(duì)相關(guān)設(shè)計(jì)方案進(jìn)行探索和展示。
[Abstract]:With the rapid development of modern Internet and electronic commerce, the rapid development of modern express delivery industry, making express packaging design also need to improve themselves with the times, interactive design, emotional design, Service design and user research and other concepts, methods are constantly impacting the new vision of express packaging design. As far as the present situation of our country is concerned, there are many problems existing in express delivery industry, which do not pay enough attention to express packaging, and do not adapt to the demand of rapidly expanding express market. Under the pressure of rapid and changeable market competition, express package, as an indispensable part of express delivery industry, needs new design strategies and methods to adapt to it, not only to consider the needs of function, but also to pay attention to the visual aesthetic effect and user experience. Environmental factors also need to be taken into account. This paper takes the express package design in the Internet age as the research object, analyzes the development environment of express delivery industry in China and the problems existing in express package, and puts forward some suggestions for improving the unreasonable phenomenon. Therefore, on the basis of the old express package design, to optimize the idea and train of thought of the express package design, to establish a complete supporting express package design management system is an extension of the traditional express package form and concept. It is also the direction of further research in packaging industry. This article is divided into four parts: the first part, introduction. This paper expounds the purpose and significance of this research, discusses the current situation and background of express delivery in the era of online shopping, collates the existing research materials, combs the research ideas, and determines the direction and scope of the design and research of express package. The second part, express package summary. Under the background of the development of express delivery industry in the Internet era, the concept, function, function and status of express package are summarized. The third part, express package investigation and analysis. Through the investigation and study of the present situation, this paper discusses the shortcomings of express packaging, analyzes the problems existing in express packaging, and understands the needs of consumers, online sellers and express delivery companies to express packaging, so as to have an overall and clear understanding of express packaging. To point out the direction of express package design exploration. The fourth part, express package design idea. According to this new environment of Internet shopping, this paper discusses the principles of interaction, environmental protection, humanization, lightweight and moderate design of express package design, and summarizes the design essentials. The related design scheme is explored and displayed.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：TB482

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