本文選題：APP界面色彩 + 綜合購(gòu)物APP��； 參考：《山東師范大學(xué)》2017年碩士論文

【摘要】：近年來(lái),互聯(lián)網(wǎng)的發(fā)展和智能手機(jī)的大量普及給人們生活帶來(lái)了很大的便利,手機(jī)成為了人們生活中的重要伙伴。伴隨著智能手機(jī)的興起,手機(jī)應(yīng)用程序(以下簡(jiǎn)稱APP)也逐漸進(jìn)入人們的視野,很多事情就可以通過(guò)手機(jī)APP來(lái)完成,如訂購(gòu)?fù)赓u、地圖導(dǎo)航、新聞瀏覽、理財(cái)咨詢、手機(jī)支付等等,APP的重要性和價(jià)值也日益凸顯。社會(huì)的發(fā)展同樣帶動(dòng)了大眾審美要求的提高,人們對(duì)于色彩也越來(lái)越重視,一個(gè)優(yōu)秀的APP設(shè)計(jì)除了自身的基本功能外,色彩的搭配運(yùn)用也尤為關(guān)鍵。好的APP色彩運(yùn)用可以在第一時(shí)間吸引用戶的眼球,增強(qiáng)個(gè)性和吸引力,并在眾多APP中脫穎而出,從而提高下載量和使用率。智能手機(jī)的使用同樣帶動(dòng)了移動(dòng)電子商務(wù)的發(fā)展,無(wú)論在何時(shí)何地,用戶即可通過(guò)手機(jī)進(jìn)行網(wǎng)絡(luò)購(gòu)物,既快捷又方便,這也使得購(gòu)物類APP成為使用率較高的APP之一,其色彩的應(yīng)用也具有較高的研究?jī)r(jià)值。本篇論文以綜合購(gòu)物APP的圖標(biāo)(icon)和用戶界面(英文縮寫:UI)為研究對(duì)象,著重進(jìn)行了關(guān)于其圖標(biāo)界面和用戶界面的色彩應(yīng)用研究。首先對(duì)APP界面色彩相關(guān)理論進(jìn)行了概述,其次對(duì)APP界面色彩應(yīng)用進(jìn)行了分析,尤其重點(diǎn)分析研究了綜合購(gòu)物APP界面色彩;再次系統(tǒng)研究了國(guó)內(nèi)外綜合購(gòu)物APP的界面色彩,對(duì)比分析其色彩應(yīng)用的差異,對(duì)國(guó)內(nèi)綜合購(gòu)物APP界面色彩應(yīng)用存在的問(wèn)題進(jìn)行分析,并提出一些建議。最后通過(guò)色彩設(shè)計(jì)實(shí)踐對(duì)總結(jié)的觀點(diǎn)進(jìn)行了檢驗(yàn),以期對(duì)今后的相關(guān)設(shè)計(jì)的研究提供參考。本篇論文內(nèi)容主要分為以下五個(gè)章節(jié):第1章主要闡述了論文的研究的背景、研究的對(duì)象、研究的目的和意義、研究的重點(diǎn)、難點(diǎn)、創(chuàng)新點(diǎn)以及研究的方法,從多個(gè)方面來(lái)論述智能手機(jī)APP界面色彩研究的重要性和價(jià)值。第2章主要概述了APP界面色彩應(yīng)用的相關(guān)理論,包括色彩基本原理、色彩心理學(xué)理論、色彩搭配方法等,為APP界面色彩研究提供相應(yīng)的理論基礎(chǔ)和指導(dǎo)。第3章主要分析了APP界面色彩的應(yīng)用,探討了在進(jìn)行APP界面色彩設(shè)計(jì)時(shí)應(yīng)考慮的因素以及色彩在APP界面中的作用,并著重分析了綜合購(gòu)物APP界面中的色彩應(yīng)用。這一章節(jié)對(duì)于下文的設(shè)計(jì)實(shí)踐起到直接的指導(dǎo)作用。第4章是本篇論文的中心章節(jié),這一章主要是研究分析了國(guó)內(nèi)外不同品牌的綜合購(gòu)物APP界面色彩,總結(jié)該類APP界面的配色特點(diǎn),分析它們配色所存在的問(wèn)題并提出改進(jìn)建議,并在此基礎(chǔ)上歸納出適用于購(gòu)物類APP的色彩應(yīng)用原則,為下文的設(shè)計(jì)實(shí)踐打好理論基礎(chǔ)。第5章是設(shè)計(jì)實(shí)踐章節(jié),即通過(guò)實(shí)際的色彩設(shè)計(jì)對(duì)總結(jié)出的色彩應(yīng)用原則進(jìn)行檢驗(yàn)。
[Abstract]:In recent years, the development of the Internet and the popularity of smart phones have brought great convenience to people's lives, mobile phones have become an important partner in people's lives. With the rise of smartphones, mobile phone applications (app) have gradually entered the field of vision, many things can be accomplished through mobile APP, such as take-out, map navigation, news browsing, financial advice. Mobile payment and so on the importance and value of app is also increasingly prominent. The development of society has also led to the improvement of the aesthetic requirements of the public. People pay more and more attention to color. In addition to the basic functions of an excellent APP design, the collocation of color is also particularly critical. Good APP color usage can attract users' attention, enhance personality and appeal, and stand out in many APP, thus increasing downloads and usage. The use of smart phones has also driven the development of mobile e-commerce. No matter when and where, users can shop online through their mobile phones, which is fast and convenient, which makes shopping APP become one of the APP with high utilization rate. The application of its color also has higher research value. This thesis focuses on the color application of the icon interface and the user interface of the integrated shopping APP and the user interface (abbreviated as: UI). First of all, the theory of APP interface color is summarized, then the application of APP interface color is analyzed, especially the comprehensive shopping interface color of APP is analyzed. Thirdly, the interface color of domestic and foreign integrated shopping APP is systematically studied. This paper compares and analyzes the difference of color application, analyzes the problems existing in the color application of APP interface for comprehensive shopping in China, and puts forward some suggestions. Finally, through the practice of color design to test the views summarized, in order to provide reference for the future research of related design. The content of this paper is divided into the following five chapters: chapter 1 mainly describes the background of the research, the object of the study, the purpose and significance of the study, the key points, difficulties, innovation points and research methods. This paper discusses the importance and value of color research on APP interface of smart phone from many aspects. The second chapter mainly summarizes the related theories of APP interface color application, including the basic principle of color, color psychology theory, color collocation method and so on, which provides the corresponding theoretical basis and guidance for the research of APP interface color. Chapter 3 mainly analyzes the application of APP interface color, discusses the factors that should be considered in the design of APP interface color and the function of color in APP interface, and emphatically analyzes the application of color in comprehensive shopping APP interface. This chapter plays a direct guiding role in the design practice below. Chapter 4 is the central chapter of this paper. This chapter mainly studies and analyzes the comprehensive shopping APP interface color of different brands at home and abroad, summarizes the color matching characteristics of this kind of APP interface, analyzes the problems existing in their color matching, and puts forward some suggestions for improvement. On this basis, the color application principles applicable to shopping APP are summed up, which lays a good theoretical foundation for the design practice below. Chapter 5 is the chapter of design practice, that is, through the actual color design to sum up the application of color principles to test.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.56

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本文編號(hào)：1947295