本文選題：一丁一味 + 辣醬　； 參考：《河北大學》2016年碩士論文

【摘要】：中國是醬的發(fā)源地,辣醬更是人們日常餐桌的佐餐食品,在中國有著巨大的需求市場。目前市場的調味醬產(chǎn)品大多缺少品牌獨特性,產(chǎn)品以互相模仿為主。隨著中國國力快速發(fā)展,人們的生活水平得到大幅度提高,物質生活得到滿足,精神文化需求也隨之的增強;互聯(lián)網(wǎng)的發(fā)展促進電子商務快速崛起,購物渠道增加,消費者的選擇性增多。如何滿足現(xiàn)在消費者的審美趨向,設計具有獨特風格的辣醬品牌形象,本篇論文進行了該領域的較深入的研究。基于悅客辣醬產(chǎn)品的優(yōu)點與不足,市場同類產(chǎn)品所表現(xiàn)出來的問題,尋找產(chǎn)品創(chuàng)新點,尋求獨特的品牌風格;符合當代消費群體的文化背景和審美取向,著重挖掘品牌特點;結合傳統(tǒng)文化,讓辣醬與中國傳統(tǒng)文化和現(xiàn)代審美理念相融合。本篇論文致力于建立一個符合時代發(fā)展的辣醬品牌,樹立品牌獨特性,提高辣醬的市場競爭力。
[Abstract]:China is the birthplace of sauce, hot sauce is a daily table food, there is a huge demand market in China. At present, most of the seasoning products in the market lack of brand uniqueness, and the products are mainly imitated to each other. With the rapid development of China's national strength, people's living standards have been greatly improved, the material life has been satisfied, and the spiritual and cultural needs have also been enhanced; the development of the Internet has promoted the rapid rise of e-commerce and the increase of shopping channels. Consumers are more selective. How to satisfy the current consumer's aesthetic trend and design the brand image of chili sauce with unique style, this paper has carried on the thorough research in this field. Based on the advantages and disadvantages of Yuexike chili sauce products and the problems of similar products in the market, we should look for product innovation points, seek for unique brand style, conform to the cultural background and aesthetic orientation of contemporary consumer groups, and focus on tapping brand characteristics. Combine the traditional culture with the traditional Chinese culture and modern aesthetic concept. This thesis is devoted to the establishment of a brand of chili sauce in line with the development of the times, and the establishment of its unique brand and the enhancement of its market competitiveness.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：J524
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本文編號：1931377