本文選題：電子商務(wù) + 賣家聲譽(yù)��； 參考：《現(xiàn)代情報(bào)》2016年01期

【摘要】：當(dāng)前電子商務(wù)賣家聲譽(yù)評(píng)價(jià)研究主要為聲譽(yù)系統(tǒng)算法設(shè)計(jì)及用戶行為相關(guān)研究、不同交易情境及研究視角的電子商務(wù)賣家聲譽(yù)測(cè)評(píng)指標(biāo)研究、用戶評(píng)論及賣家溝通及營(yíng)銷策略等聲譽(yù)影響因素研究;現(xiàn)有研究存在聲譽(yù)測(cè)量指標(biāo)主體不清晰、形成性指標(biāo)和反映性指標(biāo)混用、量表移植后的情境適用性低等問(wèn)題,強(qiáng)調(diào)消費(fèi)者心理認(rèn)知及行為的聲譽(yù)系統(tǒng)設(shè)計(jì)、增強(qiáng)情境適應(yīng)性的聲譽(yù)測(cè)量指標(biāo)、社會(huì)化商務(wù)環(huán)境下的聲譽(yù)測(cè)評(píng)及影響因素等是未來(lái)需要關(guān)注的研究方向。
[Abstract]:At present, the research of e-business seller reputation is mainly the research of reputation system algorithm design and user behavior related research, the research on the evaluation index of e-commerce seller reputation in different trading situation and research perspective, and the research of reputation factors such as user comment and seller communication and marketing strategy; the existing research is not the main body of the reputation measurement index. Clarity, mixed use of formative and reflective indicators, low applicability of the scale after transplantation, emphasis on the reputation system design of consumers' psychological cognition and behavior, reputation measurement for situational adaptability, reputation evaluation under the socialized business environment and influence factors are the research directions that need to be paid attention to in the future.
【作者單位】： 衡陽(yáng)師范學(xué)院經(jīng)濟(jì)管理學(xué)院;南京大學(xué)信息管理學(xué)院;桂林理工大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金“社會(huì)化媒體環(huán)境下社會(huì)資本、社會(huì)距離對(duì)第三人效應(yīng)的作用機(jī)理研究”(項(xiàng)目編號(hào):71562009) 江蘇省高校哲學(xué)社會(huì)科學(xué)研究重點(diǎn)項(xiàng)目“江蘇高校哲學(xué)社會(huì)科學(xué)‘走出去’現(xiàn)狀與對(duì)策研究”(項(xiàng)目編號(hào):2013ZDIXM025)研究成果之一
【分類號(hào)】：F724.6

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