本文選題：小微外貿(mào)企業(yè) + 跨境電商　； 參考：《商場(chǎng)現(xiàn)代化》2016年05期

【摘要】：跨境電商成為我國(guó)對(duì)外貿(mào)易新的經(jīng)濟(jì)增長(zhǎng)點(diǎn),小微外貿(mào)企業(yè)也以其自身靈活應(yīng)變的特點(diǎn)通過發(fā)展跨境電商進(jìn)行轉(zhuǎn)型。文章結(jié)合小微外貿(mào)企業(yè)發(fā)展跨境電商的形勢(shì)與特點(diǎn),分析了小微外貿(mào)企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中所遇到的資金短缺、跨境物流及支付體系不完善、營(yíng)銷及拓展市場(chǎng)能力有限、人才缺乏等難題,提出應(yīng)該在充分利用政策支持的基礎(chǔ)上,創(chuàng)新模式,實(shí)施品牌化經(jīng)營(yíng),依托區(qū)位優(yōu)勢(shì)發(fā)展產(chǎn)業(yè)集群,借助第三方跨境服務(wù)平臺(tái)轉(zhuǎn)型升級(jí),與高校緊密聯(lián)合培養(yǎng)人才,以此幫助小微外貿(mào)企業(yè)突破跨境電商發(fā)展過程中的瓶頸與困境。
[Abstract]:Cross-border e-commerce has become a new economic growth point of China's foreign trade. Combined with the situation and characteristics of developing cross-border e-commerce in small and micro foreign trade enterprises, this paper analyzes the shortage of funds encountered by small and micro foreign trade enterprises in the fierce market competition, the imperfection of cross-border logistics and payment system, and the limited ability of marketing and expanding the market. This paper puts forward that we should make full use of the policy support, innovate the mode, implement brand management, develop industrial cluster based on location advantage, and upgrade with the help of third party cross-border service platform. In order to help the small and micro foreign trade enterprises break through the bottleneck and predicament in the development of cross-border e-commerce, we should work closely with colleges and universities to train talents.
【作者單位】： 義烏工商職業(yè)技術(shù)學(xué)院外語外貿(mào)分院;
【基金】：2012年浙江省優(yōu)勢(shì)專業(yè)“國(guó)際經(jīng)濟(jì)與貿(mào)易”建設(shè)項(xiàng)目成果之一 金華市社科聯(lián)2015年度課題(Y156)
【分類號(hào)】：F752;F724.6

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