本文選題：電子商務(wù)生態(tài)系統(tǒng) + 金融支持��； 參考：《安徽財經(jīng)大學(xué)》2016年碩士論文

【摘要】：在我國農(nóng)村電子商務(wù)(下文簡稱“農(nóng)村電商”)取得的重大成就和突破的過程中,金融服務(wù)扮演著重要的角色。同時隨著農(nóng)村電商所處環(huán)境變得越來越復(fù)雜,面臨的挑戰(zhàn)也越來越嚴(yán)峻,電子商務(wù)生態(tài)系統(tǒng)的發(fā)展思路受到各方關(guān)注和推崇。特別是各大互聯(lián)網(wǎng)企業(yè)紛紛加緊對農(nóng)村電商發(fā)展戰(zhàn)略的布局,農(nóng)村電商生態(tài)系統(tǒng)在慢慢形成并開始向外拓展,文章正是在這樣的背景下著重對我國農(nóng)村電商生態(tài)系統(tǒng)及其金融支持的問題進(jìn)行研究。首先,文章對農(nóng)村電商的相關(guān)研究進(jìn)行梳理和評述,并在此基礎(chǔ)上基于電商經(jīng)營主體的微觀角度提出農(nóng)村電商生態(tài)系統(tǒng)的內(nèi)涵和基本分析框架,認(rèn)為農(nóng)村電商生態(tài)系統(tǒng)是由核心層和支撐層構(gòu)成,本文也將金融對兩個層次的支撐展開論述。其次,利用統(tǒng)計描述的方法對金融支持農(nóng)村電商生態(tài)系統(tǒng)建設(shè)實際情況進(jìn)行描述,并對其中存在的問題作簡要分析,通過對實際情況的分析得出我國農(nóng)村電商生態(tài)系統(tǒng)發(fā)展依然處于起步階段,金融支持不足。第三,利用灰色關(guān)聯(lián)理論從整體上簡要論證了當(dāng)前對農(nóng)村電商生態(tài)系統(tǒng)發(fā)展的影響因子;利用VAR計量模型對金融支持農(nóng)村電商生態(tài)建設(shè)以及物流體系發(fā)展的問題進(jìn)行了論證;同時,通過案例分析法對金融支持農(nóng)村電商生態(tài)系統(tǒng)的平臺建設(shè)和信息管理問題進(jìn)行了論證。不同方面的實證結(jié)果都證明了金融對農(nóng)村電商生態(tài)系統(tǒng)發(fā)展的支持作用�；诒疚牡睦碚摵蛯嵶C分析得出以下結(jié)論:我國農(nóng)村電商生態(tài)系統(tǒng)發(fā)展尚處于初步形成向規(guī)模拓展過渡的階段,發(fā)展很不成熟;金融支持是影響農(nóng)村電商發(fā)展的重要因素,金融規(guī)模對農(nóng)村電商生態(tài)系統(tǒng)的發(fā)展比起金融效率更具優(yōu)勢,當(dāng)金融支持達(dá)到一定規(guī)模后,金融效率才會對農(nóng)村電商的發(fā)展起到較為明顯的效用;從金融對物流系統(tǒng)發(fā)展的貢獻(xiàn)率上看,農(nóng)村金融規(guī)模則明顯處于優(yōu)勢地位;農(nóng)村電商生態(tài)平臺建設(shè)和信息管理存在很多問題,平臺主要是寄生于第三方,金融支持農(nóng)村電商生態(tài)系統(tǒng)平臺建設(shè)也嚴(yán)重不足,存在規(guī)模非對稱的狀況,特別是在農(nóng)村電商生態(tài)發(fā)展之初;政府政策和財政傾向?qū)r(nóng)村電商平臺和信息管理有一定的指引性,會帶動當(dāng)?shù)仉娚躺鷳B(tài)的形成和發(fā)展。
[Abstract]:Financial service plays an important role in the process of great achievement and breakthrough of rural electronic commerce (hereinafter referred to as "rural ecommerce") in our country. At the same time, as the environment of rural e-commerce becomes more and more complex, the challenges are becoming more and more serious. In particular, the major Internet enterprises have stepped up the layout of the rural e-commerce development strategy, and the rural ecommerce ecosystem is slowly forming and beginning to expand outwards. This paper focuses on the rural ecommerce ecosystem and its financial support in this context. First of all, the paper combs and comments the related research of rural ecommerce, and puts forward the connotation and basic analysis frame of rural ecommerce ecosystem based on the micro-angle of the main body of ecommerce management. The rural ecommerce ecosystem is composed of core layer and support layer. Secondly, using the method of statistical description to describe the actual situation of financial support to the construction of rural ecommerce ecosystem, and briefly analyze the existing problems. Through the analysis of the actual situation, it is concluded that the development of rural ecommerce ecosystem is still in its infancy, and the financial support is insufficient. Thirdly, using the grey relation theory, the paper briefly demonstrates the influence factors on the development of rural ecommerce ecosystem, and demonstrates the problems of financial support for rural ecommerce ecological construction and the development of logistics system by using VAR econometric model. At the same time, the paper demonstrates the platform construction and information management of the rural ecommerce ecosystem supported by finance through case analysis. The empirical results from different aspects prove that finance supports the development of rural ecommerce ecosystem. Based on the theoretical and empirical analysis of this paper, the following conclusions are drawn: the development of rural ecommerce ecosystem in China is still in the initial stage of transition to scale expansion, and the development is not mature, and financial support is an important factor affecting the development of rural ecommerce. Financial scale has more advantages than financial efficiency in the development of rural ecommerce ecosystem. When financial support reaches a certain scale, financial efficiency will play a more obvious role in the development of rural ecommerce. From the view of the contribution of finance to the development of logistics system, the scale of rural finance is obviously in an advantageous position. There are many problems in the construction of rural ecommerce ecological platform and information management, and the platform is mainly parasitic on the third party. Financial support for the construction of rural ecommerce ecosystem platform is also seriously inadequate, and there is a situation of asymmetric scale, especially at the beginning of rural ecommerce ecological development. Government policies and fiscal tendencies have a certain guiding effect on rural e-commerce platform and information management. Will drive the formation and development of local ecommerce ecology.
【學(xué)位授予單位】：安徽財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F724.6;F832

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