本文選題：中小型茶企 + 電子商務(wù)模式　； 參考：《福建茶葉》2016年06期

【摘要】：中國是一個(gè)茶葉大國,中國的茶葉很早就聞名于世,在世界上具有很強(qiáng)的競爭力。然而,隨著時(shí)代的進(jìn)步和經(jīng)濟(jì)全球化的發(fā)展,我國茶葉的發(fā)展在激烈的市場經(jīng)濟(jì)競爭中出現(xiàn)了諸多問題,比如:營銷不暢,競爭力不強(qiáng)等。這些都是由低層次的經(jīng)營而導(dǎo)致的。為此,本文將結(jié)合時(shí)代的要求,從電子商務(wù)模式的角度對中小型茶企的發(fā)展進(jìn)行探討。
[Abstract]:China is a big tea country, China's tea has long been famous in the world, has a strong competitiveness in the world. However, with the progress of the times and the development of economic globalization, the development of tea in China has appeared many problems in the fierce market economy competition, such as: poor marketing, weak competitiveness and so on. These are all caused by low-level management. Therefore, this paper will discuss the development of middle and small tea enterprises from the perspective of e-commerce mode in accordance with the requirements of the times.
【作者單位】： 義烏工商職業(yè)技術(shù)學(xué)院;
【基金】：2015年中國職業(yè)技術(shù)教育學(xué)會項(xiàng)目“高職電子商務(wù)創(chuàng)業(yè)人才培養(yǎng)的政產(chǎn)學(xué)協(xié)同策略研究——以“中網(wǎng)網(wǎng)店第一村”建“創(chuàng)業(yè)實(shí)驗(yàn)室”為例”階段性研究成果(項(xiàng)目編號:GZYZD201508) 2013年義烏市科技局科技計(jì)劃項(xiàng)目“中小企業(yè)發(fā)展電子商務(wù)策略研究”的階段性成果(項(xiàng)目編號:13-3-18)
【分類號】：F326.12;F724.6
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本文編號：1806150