本文選題：山東郵政 + 電子商務(wù)��； 參考：《山東大學(xué)》2011年碩士論文

【摘要】：互聯(lián)網(wǎng)的迅猛發(fā)展以及其所創(chuàng)造的無與倫比的效率與價值,使得構(gòu)建在互聯(lián)網(wǎng)之上的電子商務(wù)應(yīng)運(yùn)而生,而電子商務(wù)時代的到來,對傳統(tǒng)的商業(yè)模式產(chǎn)生了巨大影響,中國郵政為適應(yīng)時代的發(fā)展,致力于發(fā)展電子商務(wù)是適應(yīng)市場的必然趨勢,因此提出了電子郵政工程,以此推進(jìn)企業(yè)信息化建設(shè),實現(xiàn)郵政服務(wù)、市場開發(fā)和業(yè)務(wù)發(fā)展的信息化。 作為承擔(dān)社會通郵普遍服務(wù)的一個特殊部門,中國郵政對于發(fā)展當(dāng)前的中國電子商務(wù)有著獨到的優(yōu)勢。熊彼特指出,隨著“新的生產(chǎn)函數(shù)”的出現(xiàn),市場與企業(yè)都需要以新的商業(yè)模式來更新和代替舊的商業(yè)模式,這一過程被他稱為“創(chuàng)造性的破壞”。郵政進(jìn)軍電子商務(wù)具有得天獨厚的競爭優(yōu)勢,只要充分發(fā)揮和利用郵政的自身優(yōu)勢,就能在電子商務(wù)的開展中,極大地拓展郵政業(yè)務(wù)發(fā)展空間。 本文首先描述郵政發(fā)展電子商務(wù)的歷程,肯定了傳統(tǒng)郵政的經(jīng)營經(jīng)驗、信譽(yù)優(yōu)勢及服務(wù)品牌,同時也分析了郵政介入電子商務(wù)所遇到瓶頸,如人員素質(zhì)較低、管理制度不健全等,然后通過分析當(dāng)前國內(nèi)外電子商務(wù)的概況,利用戰(zhàn)略管理分析工具對山東郵政電子商務(wù)的外部環(huán)境與內(nèi)部能力進(jìn)行分析,同時得出了山東郵政發(fā)展電子商務(wù)的優(yōu)勢與劣勢、機(jī)會與威脅,并以此為基礎(chǔ)提出了山東郵政發(fā)展電子商務(wù)的戰(zhàn)略目標(biāo)與戰(zhàn)略規(guī)劃,最后從政策支持、市場營銷、價值提升、合作發(fā)展等方面提出了山東郵政發(fā)展電子商務(wù)的措施建議。
[Abstract]:With the rapid development of the Internet and its unparalleled efficiency and value, e-commerce based on the Internet emerges as the times require, and the arrival of the e-commerce era has a great impact on the traditional business model.In order to adapt to the development of the times, it is an inevitable trend for China Post to devote itself to the development of electronic commerce. Therefore, an electronic postal project is proposed to promote the information construction of enterprises and to realize postal services.Market development and business development information.As a special department of social postal service, China Post has unique advantages for the development of current e-commerce in China.Schumpeter points out that with the emergence of "new production functions," markets and businesses need to update and replace old business models with new business models, a process he calls "creative destruction."It is a unique competitive advantage for the post to advance into electronic commerce. As long as it fully exerts and makes use of its own advantages, it can greatly expand the space for the development of postal service in the development of electronic commerce.This paper first describes the course of the development of electronic commerce, affirms the management experience, reputation advantage and service brand of traditional postal service, and also analyzes the bottlenecks encountered by postal intervention in electronic commerce, such as the low quality of personnel.The management system is not perfect, and then through the analysis of the current domestic and foreign e-commerce situation, using the strategic management analysis tools to analyze the external environment and internal capabilities of Shandong Post e-commerce,At the same time, the advantages and disadvantages, opportunities and threats of the development of electronic commerce in Shandong Post are obtained. On this basis, the strategic objectives and strategic planning of the development of electronic commerce in Shandong Post are put forward, and finally, the policy support, marketing, and value promotion are put forward.The paper puts forward some suggestions on the development of e-commerce in Shandong Post.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：F616

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張衛(wèi)巍;中鐵快運(yùn)商城運(yùn)營改造方案研究[D];內(nèi)蒙古大學(xué);2012年

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本文編號：1770263