本文選題：電子商務(wù)　切入點：農(nóng)產(chǎn)品　出處：《浙江工業(yè)大學》2016年碩士論文　論文類型：學位論文

【摘要】：快速增長的移動互聯(lián)網(wǎng)用戶為中國電子商務(wù)市場提供了更大的潛在用戶群,電子商務(wù)呈現(xiàn)爆炸性增長的態(tài)勢。但由于電子商務(wù)在線經(jīng)營的特殊性,越來越多的農(nóng)產(chǎn)品以電子商務(wù)的方式加入到市場競爭,以電子商務(wù)為基礎(chǔ)的銷售方式改變了傳統(tǒng)的農(nóng)產(chǎn)品供應(yīng)鏈發(fā)展模式,但電子商務(wù)在給農(nóng)產(chǎn)品供應(yīng)鏈管理帶來便利的同時,也使農(nóng)產(chǎn)品供應(yīng)鏈風險控制變得更為復(fù)雜,傳統(tǒng)的農(nóng)產(chǎn)品供應(yīng)鏈風險預(yù)防機制在電子商務(wù)環(huán)境下不再適用。因此,電子商務(wù)環(huán)境下農(nóng)產(chǎn)品供應(yīng)鏈風險研究受到學術(shù)界和企業(yè)界越來越多的關(guān)注。本文在分析電子商務(wù)與農(nóng)產(chǎn)品供應(yīng)鏈管理思想的基礎(chǔ)上對電子商務(wù)環(huán)境下農(nóng)產(chǎn)品供應(yīng)鏈風險進行研究,總結(jié)電子商務(wù)環(huán)境下農(nóng)產(chǎn)品供應(yīng)鏈風險管理的特點;參考前人在分析農(nóng)產(chǎn)品供應(yīng)鏈風險評價時建立的指標體系,結(jié)合實際調(diào)研情況,建立基于電子商務(wù)環(huán)境下的農(nóng)產(chǎn)品供應(yīng)鏈風險指標體系;在評價方法方面,參考國內(nèi)外學者在供應(yīng)鏈風險評價方法的研究基礎(chǔ)上,建立了基于三角模糊數(shù)的層次分析法和模糊綜合評價法模型;最后以代表農(nóng)產(chǎn)品電商的A公司為例進行了實證分析,證實了這種模型的適用性和可靠性。
[Abstract]:The rapid growth of mobile Internet users has provided a larger group of potential users for China's e-commerce market, and e-commerce has shown an explosive growth trend. However, due to the particularity of e-commerce online management, More and more agricultural products join in the market competition by electronic commerce. The marketing mode based on electronic commerce has changed the traditional agricultural product supply chain development mode, but electronic commerce has brought convenience to agricultural product supply chain management at the same time. It also makes the risk control of agricultural product supply chain more complicated, and the traditional risk prevention mechanism of agricultural product supply chain is no longer applicable in the environment of electronic commerce. The research on the risk of agricultural product supply chain under the environment of electronic commerce has attracted more and more attention from academia and business circles. Based on the analysis of the ideas of electronic commerce and supply chain management of agricultural products, this paper makes an analysis of the supply of agricultural products under the environment. Chain risk should be studied, This paper summarizes the characteristics of agricultural product supply chain risk management under the environment of electronic commerce, refers to the index system established by predecessors when analyzing agricultural product supply chain risk evaluation, and combines the actual investigation and research. Establishing the agricultural product supply chain risk index system based on e-commerce environment, referring to the domestic and foreign scholars' research on the supply chain risk evaluation method, The analytic hierarchy process (AHP) based on triangular fuzzy number and the fuzzy comprehensive evaluation model are established, and the applicability and reliability of this model are verified by the empirical analysis of company A, which represents the agricultural product e-commerce.
【學位授予單位】：浙江工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F326.6

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