本文選題：農(nóng)產(chǎn)品　切入點(diǎn)：電子商務(wù)　出處：《華中師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著互聯(lián)網(wǎng)技術(shù)的高速發(fā)展和服務(wù)經(jīng)濟(jì)的全球擴(kuò)張,電子商務(wù)近年來迅速發(fā)展,作為新的先進(jìn)的生產(chǎn)力,電子商務(wù)正以其無比強(qiáng)大的生命力推動(dòng)著人類歷史朝著新的道路前進(jìn),其前景充滿了朝氣和陽光,各個(gè)行業(yè)對(duì)發(fā)展電子商務(wù)的呼聲日益高昂,作為民生基礎(chǔ)的農(nóng)業(yè)自然也不例外,農(nóng)產(chǎn)品電子商務(wù)被稱為“互聯(lián)網(wǎng)+”時(shí)代下的最后一片藍(lán)海。黃陂區(qū)是武漢市面積最大、自然生態(tài)環(huán)境最好的城區(qū),也是農(nóng)業(yè)人口大區(qū),發(fā)展農(nóng)業(yè)十分具有優(yōu)勢(shì),可是由于存在分散式的生產(chǎn)結(jié)構(gòu)、小規(guī)模的種植、以及農(nóng)民對(duì)市場(chǎng)信息不能及時(shí)的了解,傳統(tǒng)農(nóng)產(chǎn)品銷售渠道過窄等問題,常常出現(xiàn)農(nóng)產(chǎn)品大豐收但是賣不出去只能任其壞掉或者農(nóng)戶以極低的價(jià)格售出農(nóng)產(chǎn)品,辛苦了很久卻賺不到錢的情形。嚴(yán)重制約了黃陂區(qū)農(nóng)業(yè)現(xiàn)代化的發(fā)展。本文立足于黃陂區(qū)農(nóng)業(yè)生產(chǎn)實(shí)際,通過實(shí)證研究、文獻(xiàn)查詢、定量分析、個(gè)人調(diào)查、綜合分析等方法對(duì)黃陂區(qū)發(fā)展農(nóng)產(chǎn)品電子商務(wù)進(jìn)行研究。論文首先交代選題研究的背景和意義,向讀者描述發(fā)展農(nóng)產(chǎn)品電子商務(wù)的重要性,希望能形成大家的廣泛的共識(shí)。第二章論述了電子商務(wù)的基本概念和模式以及農(nóng)產(chǎn)品電子商務(wù)的含義、要素、特點(diǎn)等。提出了農(nóng)產(chǎn)品電子商務(wù)對(duì)實(shí)現(xiàn)農(nóng)業(yè)信息共享,消除信息隔閡,創(chuàng)新農(nóng)產(chǎn)品營(yíng)銷方式、拓寬銷售渠道,降低交易成本,促進(jìn)農(nóng)業(yè)現(xiàn)代化等方面的意義。第三章通過廣泛的調(diào)查,實(shí)地的調(diào)研、獲取第一手的數(shù)據(jù)資料,從黃陂區(qū)農(nóng)產(chǎn)品電子商務(wù)的信息基礎(chǔ)設(shè)施、物流、網(wǎng)絡(luò)支付、農(nóng)產(chǎn)品電子商務(wù)應(yīng)用現(xiàn)狀、現(xiàn)有農(nóng)產(chǎn)品電子商務(wù)模式等多個(gè)方面對(duì)黃陂區(qū)農(nóng)產(chǎn)品電商的現(xiàn)狀作出了比較詳細(xì)的分析。并從中找出黃陂區(qū)發(fā)展農(nóng)產(chǎn)品電子商務(wù)中存在的一些問題,包括政府推動(dòng)力不足,發(fā)展農(nóng)產(chǎn)品電子商務(wù)所需的基礎(chǔ)設(shè)施建設(shè)較差,農(nóng)村物流配送還不夠成熟,農(nóng)民信息意識(shí)較差,網(wǎng)絡(luò)支付體系不夠健全、農(nóng)業(yè)標(biāo)準(zhǔn)一體化建設(shè)和品牌化建設(shè)落后等問題。第四章介紹了目前國(guó)內(nèi)農(nóng)產(chǎn)品電商發(fā)展的基本模式,如遂昌模式、貨通天下產(chǎn)業(yè)聯(lián)盟模式、成縣模式、通榆模式等,通過借鑒這些模式并根據(jù)黃陂區(qū)自身特點(diǎn)提出了適合黃陂區(qū)農(nóng)產(chǎn)品電商的兩種發(fā)展模式:“O2O+訂單預(yù)售+基地直供”和“政府+農(nóng)戶+合作社+公司”模式。最后從政府、企業(yè)、農(nóng)戶個(gè)體三個(gè)角度提出解決這些問題的對(duì)策和方案,希望通過這些策略為推進(jìn)黃陂區(qū)農(nóng)產(chǎn)品電子商務(wù)發(fā)展做出貢獻(xiàn)。
[Abstract]:With the rapid development of Internet technology and the global expansion of service economy, E-commerce has developed rapidly in recent years, as a new advanced productivity. Electronic commerce is pushing human history forward to a new road with its incomparable vitality, and its prospects are full of vitality and sunshine. The voice of various industries for the development of electronic commerce is increasingly high. Agricultural nature, as the foundation of people's livelihood, is no exception. Agricultural e-commerce is known as the last piece of blue sea in the "Internet" era. Huangpi District is the largest urban area and the best natural ecological environment in Wuhan, as well as a large agricultural population area. The development of agriculture has great advantages, but due to the existence of decentralized production structure, small-scale planting, farmers' lack of timely understanding of market information, and the narrow distribution channels for traditional agricultural products, There is often a bumper harvest of agricultural products that cannot be sold but can only be destroyed or farmers sell their produce at very low prices. This article is based on the actual situation of agricultural production in Huangpi District, through empirical research, literature inquiry, quantitative analysis, personal investigation. Comprehensive analysis and other methods are used to study the development of e-commerce for agricultural products in Huangpi District. First of all, the background and significance of the research are explained, and the importance of developing e-commerce of agricultural products is described to the readers. In the second chapter, we discuss the basic concept and mode of E-commerce, the meaning, elements and characteristics of E-commerce of agricultural products, and propose that E-commerce of agricultural products can realize the sharing of agricultural information. The significance of eliminating information gap, innovating marketing methods of agricultural products, broadening marketing channels, reducing transaction costs, promoting agricultural modernization, etc. Chapter 3 obtains first-hand data through extensive investigation, field investigation, and so on. From the information infrastructure, logistics, network payment, and current situation of agricultural e-commerce application in Huangpi District, In this paper, the current situation of agricultural products e-commerce in Huangpi district is analyzed in detail from many aspects, such as the current mode of agricultural products electronic commerce, and some problems existing in the development of agricultural products electronic commerce in Huangpi District are found out, including the lack of government impetus. The infrastructure needed for the development of e-commerce for agricultural products is poor, the logistics distribution in rural areas is not mature, the farmers' awareness of information is poor, and the network payment system is not perfect enough. The fourth chapter introduces the basic models of the development of domestic agricultural products e-commerce, such as Suichang model, international industrial alliance model, Chengxian model, Tongyu model, etc. By using these models for reference and according to the characteristics of Huangpi District, this paper puts forward two kinds of development models for agricultural products e-commerce in Huangpi District: "direct supply of O _ 2O order pre-sale base" and "government farmer cooperative company". This paper puts forward the countermeasures and schemes to solve these problems from three angles of individual farmers, hoping to contribute to the development of agricultural e-commerce in Huangpi District through these strategies.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F323.7;F724.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 姚瑾;;農(nóng)產(chǎn)品電子商務(wù)物流評(píng)價(jià)模型構(gòu)建[J];商業(yè)經(jīng)濟(jì)研究;2017年04期

2 張士華;;“供應(yīng)鏈云”下農(nóng)產(chǎn)品電子商務(wù)物流體系和模式探究[J];科技管理研究;2016年23期

3 楊鋒;喬忠;王開義;;生鮮農(nóng)產(chǎn)品電子商務(wù)物流優(yōu)化研究進(jìn)展[J];物流技術(shù);2016年09期

4 季祖強(qiáng);;農(nóng)產(chǎn)品電子商務(wù):特征、形勢(shì)與突破——以福建為例[J];河北工程大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2016年03期

5 李正旭;;電子商務(wù)背景下農(nóng)產(chǎn)品F2F電商模式及其發(fā)展策略分析[J];中國(guó)農(nóng)業(yè)資源與區(qū)劃;2016年07期

6 杜志琴;;歐美生鮮農(nóng)產(chǎn)品電子商務(wù)運(yùn)營(yíng)模式創(chuàng)新做法及啟迪[J];對(duì)外經(jīng)貿(mào)實(shí)務(wù);2016年07期

7 楊囡;;基于合作社的農(nóng)產(chǎn)品電子商務(wù)模式研究[J];現(xiàn)代商業(yè);2016年17期

8 田龍柯;楊世龍;郭夢(mèng)菲;;“互聯(lián)網(wǎng)+農(nóng)業(yè)”地方農(nóng)產(chǎn)品電子商務(wù)發(fā)展問題及對(duì)策——以湖北省荊門市為例[J];農(nóng)村經(jīng)濟(jì)與科技;2016年09期

9 林茵;;生鮮農(nóng)產(chǎn)品電子商務(wù)配送模式的優(yōu)化探討[J];電子商務(wù);2016年05期

10 賀志涵;;湖北省農(nóng)產(chǎn)品電子商務(wù)模式探討[J];企業(yè)改革與管理;2016年08期

相關(guān)博士學(xué)位論文 前1條

1 許金立;基于供應(yīng)鏈戰(zhàn)略協(xié)同的農(nóng)產(chǎn)品物流運(yùn)行機(jī)制研究[D];北京交通大學(xué);2012年

相關(guān)碩士學(xué)位論文 前8條

1 劉佳;武功縣農(nóng)產(chǎn)品電子商務(wù)發(fā)展模式研究[D];西北農(nóng)林科技大學(xué);2016年

2 王珊;基于ASP及SQL Server技術(shù)的長(zhǎng)治市特色農(nóng)產(chǎn)品電子商務(wù)平臺(tái)構(gòu)建研究[D];成都理工大學(xué);2016年

3 熊健;農(nóng)產(chǎn)品電子商務(wù)網(wǎng)站平臺(tái)的快速構(gòu)建[D];江西農(nóng)業(yè)大學(xué);2015年

4 陳浩;基于hadoop的農(nóng)業(yè)電子商務(wù)數(shù)據(jù)平臺(tái)構(gòu)建關(guān)鍵技術(shù)研究[D];華中師范大學(xué);2015年

5 潘艇;基于地方產(chǎn)業(yè)特色的農(nóng)產(chǎn)品電子商務(wù)平臺(tái)研究[D];浙江農(nóng)林大學(xué);2014年

6 金培姍;武漢黃陂區(qū)休閑農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展路徑與模式研究[D];武漢輕工大學(xué);2014年

7 趙立娟;嫩江縣農(nóng)產(chǎn)品電子商務(wù)發(fā)展策略研究[D];中國(guó)農(nóng)業(yè)科學(xué)院;2014年

8 徐穩(wěn);湖北省農(nóng)業(yè)電子商務(wù)現(xiàn)狀與發(fā)展戰(zhàn)略研究[D];華中師范大學(xué);2009年

，

本文編號(hào)：1647507