本文選題：農產品　切入點：電子商務　出處：《華中師范大學》2017年碩士論文　論文類型：學位論文

【摘要】：伴隨著互聯(lián)網(wǎng)技術的高速發(fā)展和服務經濟的全球擴張,電子商務近年來迅速發(fā)展,作為新的先進的生產力,電子商務正以其無比強大的生命力推動著人類歷史朝著新的道路前進,其前景充滿了朝氣和陽光,各個行業(yè)對發(fā)展電子商務的呼聲日益高昂,作為民生基礎的農業(yè)自然也不例外,農產品電子商務被稱為“互聯(lián)網(wǎng)+”時代下的最后一片藍海。黃陂區(qū)是武漢市面積最大、自然生態(tài)環(huán)境最好的城區(qū),也是農業(yè)人口大區(qū),發(fā)展農業(yè)十分具有優(yōu)勢,可是由于存在分散式的生產結構、小規(guī)模的種植、以及農民對市場信息不能及時的了解,傳統(tǒng)農產品銷售渠道過窄等問題,常常出現(xiàn)農產品大豐收但是賣不出去只能任其壞掉或者農戶以極低的價格售出農產品,辛苦了很久卻賺不到錢的情形。嚴重制約了黃陂區(qū)農業(yè)現(xiàn)代化的發(fā)展。本文立足于黃陂區(qū)農業(yè)生產實際,通過實證研究、文獻查詢、定量分析、個人調查、綜合分析等方法對黃陂區(qū)發(fā)展農產品電子商務進行研究。論文首先交代選題研究的背景和意義,向讀者描述發(fā)展農產品電子商務的重要性,希望能形成大家的廣泛的共識。第二章論述了電子商務的基本概念和模式以及農產品電子商務的含義、要素、特點等。提出了農產品電子商務對實現(xiàn)農業(yè)信息共享,消除信息隔閡,創(chuàng)新農產品營銷方式、拓寬銷售渠道,降低交易成本,促進農業(yè)現(xiàn)代化等方面的意義。第三章通過廣泛的調查,實地的調研、獲取第一手的數(shù)據(jù)資料,從黃陂區(qū)農產品電子商務的信息基礎設施、物流、網(wǎng)絡支付、農產品電子商務應用現(xiàn)狀、現(xiàn)有農產品電子商務模式等多個方面對黃陂區(qū)農產品電商的現(xiàn)狀作出了比較詳細的分析。并從中找出黃陂區(qū)發(fā)展農產品電子商務中存在的一些問題,包括政府推動力不足,發(fā)展農產品電子商務所需的基礎設施建設較差,農村物流配送還不夠成熟,農民信息意識較差,網(wǎng)絡支付體系不夠健全、農業(yè)標準一體化建設和品牌化建設落后等問題。第四章介紹了目前國內農產品電商發(fā)展的基本模式,如遂昌模式、貨通天下產業(yè)聯(lián)盟模式、成縣模式、通榆模式等,通過借鑒這些模式并根據(jù)黃陂區(qū)自身特點提出了適合黃陂區(qū)農產品電商的兩種發(fā)展模式:“O2O+訂單預售+基地直供”和“政府+農戶+合作社+公司”模式。最后從政府、企業(yè)、農戶個體三個角度提出解決這些問題的對策和方案,希望通過這些策略為推進黃陂區(qū)農產品電子商務發(fā)展做出貢獻。
[Abstract]:With the rapid development of Internet technology and the global expansion of service economy, E-commerce has developed rapidly in recent years, as a new advanced productivity. Electronic commerce is pushing human history forward to a new road with its incomparable vitality, and its prospects are full of vitality and sunshine. The voice of various industries for the development of electronic commerce is increasingly high. Agricultural nature, as the foundation of people's livelihood, is no exception. Agricultural e-commerce is known as the last piece of blue sea in the "Internet" era. Huangpi District is the largest urban area and the best natural ecological environment in Wuhan, as well as a large agricultural population area. The development of agriculture has great advantages, but due to the existence of decentralized production structure, small-scale planting, farmers' lack of timely understanding of market information, and the narrow distribution channels for traditional agricultural products, There is often a bumper harvest of agricultural products that cannot be sold but can only be destroyed or farmers sell their produce at very low prices. This article is based on the actual situation of agricultural production in Huangpi District, through empirical research, literature inquiry, quantitative analysis, personal investigation. Comprehensive analysis and other methods are used to study the development of e-commerce for agricultural products in Huangpi District. First of all, the background and significance of the research are explained, and the importance of developing e-commerce of agricultural products is described to the readers. In the second chapter, we discuss the basic concept and mode of E-commerce, the meaning, elements and characteristics of E-commerce of agricultural products, and propose that E-commerce of agricultural products can realize the sharing of agricultural information. The significance of eliminating information gap, innovating marketing methods of agricultural products, broadening marketing channels, reducing transaction costs, promoting agricultural modernization, etc. Chapter 3 obtains first-hand data through extensive investigation, field investigation, and so on. From the information infrastructure, logistics, network payment, and current situation of agricultural e-commerce application in Huangpi District, In this paper, the current situation of agricultural products e-commerce in Huangpi district is analyzed in detail from many aspects, such as the current mode of agricultural products electronic commerce, and some problems existing in the development of agricultural products electronic commerce in Huangpi District are found out, including the lack of government impetus. The infrastructure needed for the development of e-commerce for agricultural products is poor, the logistics distribution in rural areas is not mature, the farmers' awareness of information is poor, and the network payment system is not perfect enough. The fourth chapter introduces the basic models of the development of domestic agricultural products e-commerce, such as Suichang model, international industrial alliance model, Chengxian model, Tongyu model, etc. By using these models for reference and according to the characteristics of Huangpi District, this paper puts forward two kinds of development models for agricultural products e-commerce in Huangpi District: "direct supply of O _ 2O order pre-sale base" and "government farmer cooperative company". This paper puts forward the countermeasures and schemes to solve these problems from three angles of individual farmers, hoping to contribute to the development of agricultural e-commerce in Huangpi District through these strategies.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F323.7;F724.6

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