發(fā)布時間：2018-03-20 06:30

  本文選題：生鮮農產品　切入點：電子商務　出處：《重慶大學》2011年碩士論文　論文類型：學位論文

【摘要】：隨著社會經濟的發(fā)展、城市生活節(jié)奏的加快,通過網絡更加便捷地購買新鮮度更高的生鮮農產品的觀念已逐步深入百姓生活中,當下這種需求也是越來越旺盛。而現有的生鮮農產品網站采取的運作模式并不能完全滿足消費者的需求,其存在物流環(huán)節(jié)過多、區(qū)域配送方式不合理,配送成本過高等問題,這些嚴重制約了生鮮農產品家庭配送的發(fā)展。 因此在電子商務環(huán)境下,如何建立有效的生鮮農產品家庭配送模式,提高物流配送效率、保證產品的質量和新鮮度,是發(fā)展生鮮農產品家庭配送急需解決的問題之一。 本文在分析現有農產品供應鏈以及現有電子商務環(huán)境下生鮮農產品家庭配送模式特點與內涵的基礎上,提出一種科學有效的運作模式,并針對該模式的運行提出實施策略以及推行建議。在此基礎上,研究了生鮮農產品家庭配送采購中心的選址問題以及路徑優(yōu)化問題。本論文的主要研究內容包括: 首先,對生鮮農產品與我國生鮮農產品流通的主要特點進行了闡述,并分析了生鮮農產品流通的現狀以及存在的問題。在生鮮農產品流通引入電子商務模式后分析了B2C電子商務模式的特點以及主要優(yōu)勢。 其次,針對現有電子商務環(huán)境下生鮮農產品家庭配送模式不能有效滿足消費者需求的問題,提出了合作式的電子商務環(huán)境下生鮮農產品家庭配送模式,能夠有效滿足家庭消費者對生鮮農產品新鮮度、價格、產品質量與服務質量的要求。并提出相應的經營策略和推廣對策。 然后,根據合作式電子商務環(huán)境下生鮮農產品家庭配送模式發(fā)展展望,分析了生鮮農產品采購配送中心的特征和生鮮農產品采購配送中心的選址原則。運用線性規(guī)劃理論,建立了生鮮農產品采購配送中心選址模型,從理論上進行分析,并用啟發(fā)式算法逼近選址模型的最優(yōu)解。 最后,介紹生了鮮農產品采購配送路徑的類型,在生鮮農產品配送時間最短的優(yōu)化原則下構建配送路徑優(yōu)化選擇模型,運用最小生成樹法求解最優(yōu)路徑(最短的Hamilton路),并給出算例分析最小生成樹算法的有效性,而后結合實際的配送問題分析生鮮農產品的在實際運作中決策還需注意的問題。
[Abstract]:With the development of social economy and the acceleration of the pace of urban life, the concept of buying fresh agricultural products with higher freshness through the Internet has gradually penetrated into people's lives. At present, this kind of demand is more and more exuberant. However, the operation mode adopted by the existing fresh agricultural products website can not completely meet the needs of consumers. There are many problems such as too many logistics links, unreasonable regional distribution methods, too high distribution costs, and so on. These seriously restrict the development of family distribution of fresh agricultural products. Therefore, how to establish an effective family distribution model of fresh agricultural products, improve the efficiency of logistics distribution, and ensure the quality and freshness of products is one of the urgent problems to be solved in the development of household distribution of fresh agricultural products under the environment of electronic commerce. Based on the analysis of the characteristics and connotation of the current supply chain of agricultural products and the family distribution mode of fresh agricultural products under the current electronic commerce environment, this paper puts forward a scientific and effective operation model. On the basis of this, the paper studies the location problem and path optimization of the family distribution purchasing center of fresh agricultural products. The main research contents of this paper are as follows:. First of all, the main characteristics of the circulation of fresh agricultural products and fresh agricultural products in China are expounded. The current situation and existing problems of fresh agricultural products circulation were analyzed. After the introduction of e-commerce model, the characteristics and main advantages of B2C e-commerce model were analyzed. Secondly, aiming at the problem that the family distribution mode of fresh agricultural products can not meet the needs of consumers effectively in the current electronic commerce environment, this paper puts forward the family distribution mode of fresh agricultural products under the cooperative electronic commerce environment. It can effectively meet the requirements of household consumers for fresh agricultural products freshness, price, product quality and service quality, and put forward the corresponding management strategy and promotion countermeasures. Then, according to the development prospect of the family distribution mode of fresh agricultural products under the cooperative electronic commerce environment, this paper analyzes the characteristics of the fresh agricultural products purchasing and distribution center and the selection principle of the fresh agricultural products purchasing and distribution center. The linear programming theory is used to analyze the characteristics of the fresh agricultural products purchasing and distribution center. The location model of fresh agricultural products purchasing and distribution center was established and analyzed theoretically, and the heuristic algorithm was used to approach the optimal solution of the model. Finally, this paper introduces the types of purchasing and distribution routes for fresh agricultural products, and constructs an optimal distribution path selection model under the principle of shortest distribution time of fresh agricultural products. The minimum spanning tree method is used to solve the optimal path (the shortest Hamilton path), and an example is given to analyze the validity of the minimum spanning tree algorithm, and then to analyze the problems that should be paid attention to in the decision making of fresh agricultural products in the actual operation combined with the actual distribution problem.
【學位授予單位】：重慶大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F323.7;F724.6

【引證文獻】

相關期刊論文 前1條

1 王艷瑋;王拖拖;常瑩瑩;;生鮮農產品網上超市物流配送模式選擇研究[J];經濟與管理;2013年04期

相關碩士學位論文 前1條

1 陳文婕;電子商務環(huán)境下村鎮(zhèn)農產品物流配送模式研究[D];合肥工業(yè)大學;2012年

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本文編號：1637899