本文選題：環(huán)洞庭湖區(qū)　切入點：電子商務　出處：《湖南大學》2013年碩士論文　論文類型：學位論文

【摘要】：電子商務是指在開放的網(wǎng)絡環(huán)境下,基于瀏覽器／服務器應用方式,買賣雙方不謀面地進行各種商貿(mào)活動,網(wǎng)上購物、商戶間網(wǎng)上交易和在線電子支付以及各種商務活動、交易活動、金融活動和相關的綜合服務活動的一種新型的商業(yè)運營模式。目前,電子商務作為一種網(wǎng)絡化的新型經(jīng)濟活動,已經(jīng)成為發(fā)達國家增強經(jīng)濟競爭實力,贏得全球資源配置優(yōu)勢的有效手段。 洞庭湖屬于全國四大淡水湖之一,地區(qū)地域廣,水產(chǎn)品養(yǎng)殖加工企業(yè)數(shù)量多,分布廣且零散,傳統(tǒng)的口傳相告的信息傳遞方式,湖區(qū)現(xiàn)場的交易模式已經(jīng)難以應對目前消費市場的即時需求,供求信息不能即時和準確地進行溝通,很多新鮮水產(chǎn)品銷售價值過低,信息不對稱使環(huán)洞庭湖區(qū)水產(chǎn)品的銷售面臨新的困境。因此,在該區(qū)域搭建電子商務平臺有助于減少傳統(tǒng)商務活動中的時空障礙,解決困擾環(huán)洞庭湖區(qū)水產(chǎn)品發(fā)展多年的供求信息不對稱、銷售價值低等難題,從而進一步推動該區(qū)域水產(chǎn)品產(chǎn)業(yè)結構的調(diào)整,為環(huán)洞庭湖區(qū)水產(chǎn)品發(fā)展帶來新的契機。 本文從環(huán)洞庭湖區(qū)水產(chǎn)品分布與銷售的實際情況出發(fā),探討環(huán)洞庭湖區(qū)水產(chǎn)品電子商務平臺業(yè)務模式、構建技術、平臺建設及運營管理等核心問題；通過分析該區(qū)域的水產(chǎn)品交易的業(yè)務模式,研究其對應的技術架構,期望設計與并實現(xiàn)一個用戶體驗較好的區(qū)域電子商務平臺,論文主要工作如下： (1)從環(huán)洞庭湖區(qū)水產(chǎn)品分布與銷售的實際情況出發(fā),研究構建環(huán)洞庭湖區(qū)水產(chǎn)品電子商務平臺的經(jīng)濟、技術可行性；并提出該區(qū)域的水產(chǎn)品電子商務的業(yè)務模型； (2)在構建電子商務業(yè)務模式,從技術應用視角對電子商務平臺的實現(xiàn)進行架構分析,設計平臺的總體架構、分層框架、網(wǎng)絡架構。并以統(tǒng)一認證模塊為例,設計并實現(xiàn)該的原型系統(tǒng),構建以用戶為中心的統(tǒng)一的個性化電子商務平臺。 (3)從電子商務平臺的運營角度,提出了基于ITIL的電子商務平臺運行管理架構,并探討電子商務平臺運行管理方式,把統(tǒng)一用戶身份認證系統(tǒng)和統(tǒng)一的共享服務統(tǒng)計分析及輔助決策系統(tǒng)運用于平臺的運行管理之中。 論文進一步結合電子商務平臺的實踐,將電子商務平臺的業(yè)務模式及平臺建設相關技術應用于環(huán)洞庭湖區(qū)水產(chǎn)品電商平臺建設的過程,取得了較好的成效。論文的研究成果對我國電子商務平臺建設提供理論和實踐上的支持,最終為打造服務型電商平臺、提升企業(yè)資源配置與改善企業(yè)營銷推波助瀾。
[Abstract]:E-commerce means that in the open network environment, based on browser / server application, both buyers and sellers do not meet each other in various business activities, online shopping, online business transactions and online electronic payment, as well as all kinds of business activities. A new business operation model for trading activities, financial activities and related integrated service activities. At present, electronic commerce, as a new type of networked economic activity, has become a developed country to enhance its economic competitiveness. The effective means to win the advantage of global resource allocation. Dongting Lake is one of the four largest freshwater lakes in the country. It has a wide area, a large number of aquaculture and processing enterprises, and is widely distributed and scattered. The on-site trading model in the Lake District has become difficult to cope with the immediate demand in the current consumer market, the supply and demand information cannot be communicated immediately and accurately, and many fresh aquatic products have too low sales value. Asymmetric information poses a new dilemma for the marketing of aquatic products around the Dongting Lake region. Therefore, the establishment of e-commerce platforms in the region can help reduce space-time barriers to traditional business activities. In order to further promote the adjustment of aquatic product industry structure in Dongting Lake region, a new opportunity is brought to the development of aquatic products in the Dongting Lake region by solving the problems such as asymmetric information between supply and demand and low sales value, which have troubled the development of aquatic products in Dongting Lake area for many years. Based on the distribution and sale of aquatic products in Dongting Lake region, this paper discusses the business model, construction technology, platform construction and operation management of aquatic products e-commerce platform around Dongting Lake region. By analyzing the business model of aquatic products trading in this region, the corresponding technical framework is studied, and a regional e-commerce platform with good user experience is designed and implemented. The main work of this paper is as follows:. 1) based on the distribution and sale of aquatic products in the Dongting Lake region, this paper studies the economic and technical feasibility of constructing the e-commerce platform of aquatic products in the Dongting Lake region, and puts forward the business model of the e-commerce of aquatic products in this region. In the construction of e-commerce business model, the implementation of e-commerce platform is analyzed from the perspective of technology application, and the overall structure, hierarchical framework, network architecture of the platform are designed, and the unified authentication module is taken as an example. The prototype system is designed and implemented, and a unified personalized e-commerce platform centered on users is constructed. From the point of view of the operation of electronic commerce platform, this paper puts forward the running management framework of electronic commerce platform based on ITIL, and probes into the mode of operation management of electronic commerce platform. The unified user identity authentication system and the unified shared service statistical analysis and auxiliary decision system are applied to the platform operation management. Combined with the practice of e-commerce platform, the paper applies the business model and platform construction technology to the construction process of aquatic products e-commerce platform in Dongting Lake region. The research results of this paper provide theoretical and practical support for the construction of e-commerce platform in China, and finally contribute to the creation of a service-oriented e-commerce platform, the promotion of enterprise resource allocation and the improvement of enterprise marketing.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52

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