本文選題：低門檻創(chuàng)業(yè)　切入點(diǎn)：羊群效應(yīng)　出處：《科技管理研究》2017年11期 　論文類型：期刊論文

【摘要】：通過對(duì)"東風(fēng)村""消涇村"和"青巖劉村"等我國(guó)3個(gè)典型淘寶村內(nèi)26位創(chuàng)業(yè)家的深度訪談,采用多案例研究的方法,就創(chuàng)業(yè)門檻、"羊群效應(yīng)"和農(nóng)村電子商務(wù)產(chǎn)業(yè)集群形成之間的邏輯關(guān)系進(jìn)行探析。研究發(fā)現(xiàn):農(nóng)村電子商務(wù)產(chǎn)業(yè)集群形成的主要原因是農(nóng)村社會(huì)創(chuàng)業(yè)決策的"羊群效應(yīng)",形成"羊群效應(yīng)"的關(guān)鍵則是電子商務(wù)發(fā)展初期創(chuàng)業(yè)的低門檻特性;資金投入較低、網(wǎng)銷知識(shí)較少、生產(chǎn)工藝容易掌握、經(jīng)營(yíng)場(chǎng)所不加限制等因素都在一定程度上激勵(lì)著農(nóng)民主體的創(chuàng)業(yè)熱情。因此,在政策上更應(yīng)關(guān)注創(chuàng)業(yè)資源和領(lǐng)頭人示范在推動(dòng)農(nóng)村地區(qū)創(chuàng)業(yè)集聚的積極意義。
[Abstract]:Through in-depth interviews with 26 entrepreneurs in three typical Taobao villages in China, such as "Dongfeng Village", "Xiaojing Village" and "Qingyan Liu Village", the method of multi-case study is used. This paper probes into the logical relationship between the threshold of entrepreneurship, "herd effect" and the formation of rural e-commerce industrial cluster. The main reason for the formation of rural e-commerce industrial cluster is the "sheep" of rural social entrepreneurial decision. Group effect ", the key to the formation of" herd effect "is the low threshold characteristic of the initial stage of e-commerce development. Such factors as low capital investment, less knowledge of net marketing, easy mastery of production technology, and no restrictions on the place of operation have to some extent inspired the enthusiasm of the main body of farmers to start their own businesses. In policy, we should pay more attention to the positive significance of entrepreneurial resources and leader demonstration in promoting entrepreneurship agglomeration in rural areas.
【作者單位】： 河南工業(yè)大學(xué)管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“網(wǎng)上信用風(fēng)險(xiǎn)的群體演化機(jī)制與多維防控策略研究”(14BGL153) 河南省高等學(xué)校重點(diǎn)科研項(xiàng)目“農(nóng)村電子商務(wù)產(chǎn)業(yè)集群形成機(jī)理與發(fā)展對(duì)策”(17B630003) 河南省高校新型智庫(kù)專項(xiàng)研究項(xiàng)目
【分類號(hào)】：F724.6

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本文編號(hào)：1585419