本文關(guān)鍵詞： 冷鏈物流 電子商務 自提點 布局 模糊綜合評價法　出處：《重慶工商大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著我國電子商務深入的發(fā)展，生鮮農(nóng)產(chǎn)品電子商務開始深入到人們的生活中，并且受到越來越多電子商務企業(yè)的重視。生鮮農(nóng)產(chǎn)品電子商務的進一步發(fā)展對現(xiàn)今物流配送服務提出了新的要求。由于現(xiàn)有物流配送服務網(wǎng)絡不能很好地滿足配送過程中的安全與保鮮需要，生鮮農(nóng)產(chǎn)品電子商務交易的時空無限性與配送服務的時空有限性矛盾突出，而傳統(tǒng)根據(jù)行政區(qū)等劃分配送區(qū)域的方式不能滿足對時效性要求極嚴的生鮮農(nóng)產(chǎn)品電子商務冷鏈物流配送需求，，同時分散的需求點致使企業(yè)最后一公里配送成本非常高。企業(yè)如何在一定配送范圍內(nèi)兼顧消費者的便利性和企業(yè)長期配送低成本兩方面將直接影響著生鮮農(nóng)產(chǎn)品電子商務的發(fā)展。 為此，本文主要提出了以下創(chuàng)新點： 1、通過聚類分析將所需配送總區(qū)域劃分為多個小型配送區(qū)域，設(shè)置固定區(qū)域自提點，在自提點處建立智能保溫箱作為物流企業(yè)配送終點和消費者取貨點。區(qū)域劃分的方式將生鮮農(nóng)產(chǎn)品電子商務交易的時空無限性變?yōu)橛邢扌�，能解決配送服務時空有限性的難題。 2、建立固定區(qū)域自提點層次評價指標體系，將固定區(qū)域自提點所處自然環(huán)境、社會經(jīng)濟環(huán)境、交通條件、基礎(chǔ)設(shè)施條件、成本費用作為影響指標，并充分考慮周邊生鮮農(nóng)產(chǎn)品電子商務企業(yè)數(shù)量、消費者網(wǎng)絡購物習慣、行業(yè)優(yōu)惠政策、生鮮農(nóng)產(chǎn)品年產(chǎn)量等行業(yè)環(huán)境因素，采用模糊綜合評價法對備選固定區(qū)域自提點進行評價，以選取最優(yōu)的方案。
[Abstract]:With the further development of e-commerce in China, e-commerce of fresh agricultural products has begun to penetrate into people's lives. The further development of e-commerce for fresh agricultural products has put forward new requirements for the present logistics distribution service. Because the existing logistics distribution service network can not meet the requirements of distribution. The need for safety and preservation in the delivery process, The contradiction between the space-time infinity of e-commerce transaction of fresh agricultural products and the limitation of distribution service is prominent. However, the traditional way of dividing distribution areas according to administrative regions cannot meet the demand for cold chain logistics distribution of fresh agricultural products in electronic commerce, which is very strict in terms of timeliness. At the same time, the scattered demand points make the cost of distribution of the last kilometer of the enterprise very high. How to give consideration to the convenience of consumers and the low cost of long-term distribution of enterprises will directly affect the fresh agricultural products within a certain distribution range. The development of electronic commerce. Therefore, this paper mainly puts forward the following innovative points:. 1. By clustering analysis, the total distribution area is divided into several small distribution areas, and fixed area self-lifting points are set up. The intelligent incubator is established at the self-elevating point as the terminal point of distribution for logistics enterprises and the point for consumers to pick up goods. The method of regional division turns the space-time infinity of e-commerce transaction of fresh agricultural products into finiteness, which can solve the problem of the limitation of distribution service in time and space. 2. Set up the evaluation index system of the fixed area self-elevating point, take the natural environment, the social economic environment, the traffic condition, the infrastructure condition and the cost cost of the fixed area as the influence index. And fully consider the number of e-commerce enterprises in the surrounding fresh agricultural products, consumer shopping habits, preferential policies in the industry, annual output of fresh agricultural products, and other industry environmental factors. The fuzzy comprehensive evaluation method is used to evaluate the self-raising points of alternative fixed regions in order to select the optimal scheme.
【學位授予單位】：重慶工商大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F724.6;F259.2;F326.6

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