發(fā)布時間：2018-01-28 20:49

  本文關鍵詞： 信息生態(tài)鏈 電子商務 知識管理 結構方程模型 系統(tǒng)動力學　出處：《江西財經(jīng)大學》2016年碩士論文　論文類型：學位論文

【摘要】：在以知識經(jīng)濟為社會大背景的21世紀,知識成為電子商務企業(yè)獲取可持續(xù)競爭優(yōu)勢的最重要資源。因此,學術界對電子商務企業(yè)知識管理不斷進行深入的研究,但通過總結現(xiàn)有文獻可以了解到,大多數(shù)成果還停留在對電子商務企業(yè)運行過程中的知識管理的相關研究。同時,隨著電子商務的飛速發(fā)展,電子商務生態(tài)化趨勢日益明顯,電子商務企業(yè)復雜多變的環(huán)境要求其不但要注意內(nèi)部知識管理建設,更是需要把知識管理活動置于信息生態(tài)環(huán)境中,不斷改善知識管理方案以適應周圍信息環(huán)境改變。因此,本文以信息生態(tài)鏈為視角研究了電子商務企業(yè)的知識管理具有一定的理論價值和現(xiàn)實意義。通過探索基于信息生態(tài)鏈的電子商務知識管理行為特性、影響因素及其系統(tǒng)作用機制,幫助電子商務企業(yè)更加深入的認識其知識管理模式,并為電子商務企業(yè)進行知識管理提供更加有效合理的政策建議。首先,結合信息生態(tài)鏈的特性,提出了基于信息生態(tài)鏈視角下的電子商務企業(yè)知識管理行為的概念,分析影響知識管理行為的因素,進而提出信息生態(tài)鏈視角下的電子商務企業(yè)知識管理整合模型。其次,從影響因素角度,將影響電子商務企業(yè)知識管理的因素劃分為知識特性、信息主體特性和信息環(huán)境特性三個方面,并提出知識管理影響因素的研究假設與理論模型,據(jù)此制定測量量表,然后通過發(fā)放和回收問卷獲得數(shù)據(jù),利用探索性因子分析法進行量表質(zhì)量檢驗以確定最終量表。并借助結構方程模型實證方法對問卷數(shù)據(jù)進行處理分析,對相關假設進行檢驗,得到了驗證分析結論。再次,從系統(tǒng)運行的角度,引入系統(tǒng)動力學的相關概念和理論,建立基于信息生態(tài)鏈的電子商務知識管理量化模型,以揭示基于信息生態(tài)鏈視角下的電子商務企業(yè)知識管理行為的長期演化規(guī)律。結合提出的基于信息生態(tài)鏈范疇下的電子商務企業(yè)知識管理整合模式以及經(jīng)過實證檢驗的影響因素變量,勾畫了基于信息生態(tài)鏈的電子商務企業(yè)知識管理的因果關系圖和系統(tǒng)流圖模型,利用Vensim軟件對其仿真,得出基于信息生態(tài)鏈的電子商務企業(yè)知識管理行為的演化過程,并根據(jù)靈敏度分析進行政策設計。最后,從對策建議的角度,在對基于信息生態(tài)鏈的電子商務企業(yè)知識管理理論研究的基礎上,結合當前電子商務企業(yè)的實際情況,為提高電子商務企業(yè)知識管理績效提供適當策略和建議,希望對我國電子商務企業(yè)的知識管理活動有一定的指導意義。
[Abstract]:In 21th century, with the knowledge economy as the social background, knowledge has become the most important resource for e-commerce enterprises to obtain sustainable competitive advantage. The academic circle carries on the thorough research to the electronic commerce enterprise knowledge management unceasingly, but can understand through the summary existing literature. At the same time, with the rapid development of electronic commerce, the trend of ecologicalization of electronic commerce is becoming more and more obvious. The complex and changeable environment of e-commerce enterprises requires them not only to pay attention to the construction of internal knowledge management, but also to put the knowledge management activities in the information ecological environment. Continuous improvement of knowledge management programmes to adapt to changes in the surrounding information environment. This paper studies the knowledge management of e-commerce enterprises from the perspective of information ecological chain, which has certain theoretical value and practical significance. By exploring the behavior characteristics of e-business knowledge management based on information ecological chain. The influencing factors and their system function mechanism help e-commerce enterprises to understand their knowledge management model more deeply and provide more effective and reasonable policy recommendations for e-commerce enterprises to carry out knowledge management. Based on the characteristics of information ecological chain, this paper puts forward the concept of knowledge management behavior in e-commerce enterprises based on the view of information ecological chain, and analyzes the factors that affect the knowledge management behavior. And then put forward the e-business enterprise knowledge management integration model from the perspective of information ecological chain. Secondly, from the perspective of influencing factors, the factors that affect e-business enterprise knowledge management are divided into knowledge characteristics. Information subject characteristics and information environment characteristics of three aspects, and knowledge management factors research hypothesis and theoretical model, according to the formulation of measurement scale, and then through the issuance and recovery of data. Using exploratory factor analysis to test the quality of the scale to determine the final scale, and with the structural equation model empirical analysis of the questionnaire data processing, to test the relevant assumptions. Thirdly, from the point of view of system operation, the related concepts and theories of system dynamics are introduced to establish a quantitative model of e-commerce knowledge management based on information ecological chain. In order to reveal the long-term evolution law of knowledge management behavior of e-commerce enterprises based on the view of information ecological chain. Test the influencing factors variables. The causality diagram and system flow diagram model of knowledge management in e-commerce enterprises based on information ecological chain are outlined and simulated by Vensim software. The evolution process of knowledge management behavior of e-commerce enterprises based on information ecological chain is obtained, and the policy design is carried out according to sensitivity analysis. Finally, from the point of view of countermeasures and suggestions. On the basis of the research on the knowledge management theory of e-commerce enterprises based on the information ecological chain, combined with the actual situation of the current e-commerce enterprises, it provides appropriate strategies and suggestions for improving the knowledge management performance of e-commerce enterprises. It is hoped that it will have certain guiding significance to the knowledge management activities of e-commerce enterprises in our country.
【學位授予單位】：江西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F272.9

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本文編號：1471529