本文關(guān)鍵詞： 跨境電子商務(wù) 跨境物流 海外倉選址　出處：《浙江大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,中國政府高度重視跨境電子商務(wù)的發(fā)展。相關(guān)政策文件紛紛出臺,傳統(tǒng)企業(yè)開始試水跨境業(yè)務(wù),跨境電商對消費者的吸引力也逐漸上漲,這些都有力地推動跨境電商的高速發(fā)展。作為跨境電商貿(mào)易的最后一公里,只有物流把商品送達(dá)顧客,跨境交易才算順利完成,所以跨境物流的發(fā)展同樣備受關(guān)注。盡管如此,在跨境電商蓬勃發(fā)展的同時,跨境物流卻停滯不前,無法跟上跨境電商的高速發(fā)展。在這種難以磨合的矛盾之下,一種全新的跨境物流模式-海外倉誕生了。作為跨境物流模式的重要革新,海外倉成功地解決了跨境物流的一系列問題,諸如高昂的跨境物流費用、漫長的配送時間,其實質(zhì)是把跨境貿(mào)易移至當(dāng)?shù)剡M(jìn)行,縮短與當(dāng)?shù)叵M者的距離,提升其購物體驗,最終使得跨境電商企業(yè)在目的國市場擁有強(qiáng)勁的立足之地。本文首先以跨境電商及跨境物流的發(fā)展現(xiàn)狀為出發(fā)點,借助圖表和數(shù)據(jù)直觀形象地展現(xiàn)了跨境電商與跨境物流兩者之間緊密的共生關(guān)系。接著通過幾種跨境物流傳統(tǒng)模式的分析比較,得出當(dāng)前跨境物流普遍存在的問題:配送時間長、難以全程追蹤包裹去向、清關(guān)障礙多、破損丟包現(xiàn)象普遍、退換貨困難等。這些問題都極大地阻礙了跨境物流乃至跨境電商的蓬勃發(fā)展�？缇畴娚绦袠I(yè)迫切需要發(fā)掘一種能夠與跨境電商的發(fā)展速度相匹配、不同于傳統(tǒng)跨境物流的新配送模式。本文闡述了海外倉的優(yōu)劣勢以及適用范圍,分析了其對現(xiàn)代跨境物流業(yè)的重要作用,著重介紹了海外倉在選址方面應(yīng)考量的宏微觀因素,創(chuàng)造性地使用PESTEL模型從政治、經(jīng)濟(jì)、社會、科技、環(huán)境、法律和戰(zhàn)略角度分析宏觀因素,運用物流總費用最低原理構(gòu)建關(guān)鍵成本公式分析微觀因素,同時指出海外倉選址應(yīng)注意的通用原則。接著,結(jié)合對A公司海外配送中心選址的案例分析,首度提出海外倉選址的一般性流程,借助SWOT模型調(diào)查海外倉建倉的可行性,通過加權(quán)平均法和公式限定法量化宏微觀因素對海外倉選址的影響,從而驗證筆者上述分析的科學(xué)合理性,旨在為我國跨境電商企業(yè)走出國門,走向世界提供一定的借鑒與指導(dǎo)。
[Abstract]:In recent years, the Chinese government has attached great importance to the development of cross-border e-commerce. Relevant policy documents have been published, traditional enterprises began to test cross-border business, cross-border e-commerce has gradually become more attractive to consumers. As the last kilometer of cross-border e-commerce trade, only when goods are delivered to customers can cross-border transactions be completed smoothly. Therefore, the development of cross-border logistics is also of great concern. However, while cross-border e-commerce is booming, cross-border logistics is stagnant. Unable to keep up with the rapid development of cross-border e-commerce. In this difficult to run in the contradiction, a new cross-border logistics model-overseas warehouse was born. As an important innovation of cross-border logistics model. Overseas warehouses have successfully solved a series of cross-border logistics problems, such as high cross-border logistics costs, long distribution time, the essence of which is to move cross-border trade to local areas and shorten the distance from local consumers. Improve its shopping experience, ultimately make cross-border e-commerce enterprises in the destination country market has a strong foothold. Firstly, this paper starts with the development of cross-border e-commerce and cross-border logistics as the starting point. With the help of charts and data, it shows the close symbiotic relationship between cross-border e-commerce and cross-border logistics. Then, through the analysis and comparison of several traditional modes of cross-border logistics. Draw the current cross-border logistics common problems: long distribution time, it is difficult to track the whole package, customs clearance obstacles, damage and loss of packages is common. These problems have greatly hindered the development of cross-border logistics and even cross-border e-commerce. Cross-border e-commerce industry urgently needs to find a kind of speed to match the development of cross-border e-commerce. Different from the new distribution mode of traditional cross-border logistics, this paper expounds the advantages and disadvantages of overseas warehouse and its application scope, and analyzes its important role in the modern cross-border logistics industry. This paper focuses on the macro and micro factors that should be considered in the selection of overseas warehouses, and creatively uses the PESTEL model to analyze macro factors from the political, economic, social, scientific, technological, environmental, legal and strategic perspectives. Using the principle of minimum logistics total cost to construct the key cost formula to analyze the micro factors, and point out the general principles of overseas warehouse location. Then, combined with A company overseas distribution center location case analysis. The general process of overseas warehouse location is put forward for the first time. The feasibility of overseas warehouse location is investigated by SWOT model. The influence of macro and micro factors on overseas warehouse location is quantified by weighted average method and formula limitation method. In order to verify the scientific rationality of the above analysis, the purpose of this paper is to provide some reference and guidance for our cross-border e-commerce enterprises to go abroad and go to the world.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F259.2

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本文編號：1448054